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MISTAKES REAL ESTATE AGENTS SHOULD AVOID ON SOCIAL MEDIA_

Many times real estate professionals get caught up on social media by not knowing what to post when to post, or even how to post. Here are the common mistakes that realtors often make and how to avoid those pitfalls. For More Information Visit: https://pixlgraphx.com/connect/

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MISTAKES REAL ESTATE AGENTS SHOULD AVOID ON SOCIAL MEDIA_

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  1. Mistakes real estate agents should avoid on social media https://pixlgraphx.com/

  2. As a real estate agent, it is imperative that your company has an online presence associated with them. Online marketing and especially social media has changed the way that people get information, make buying decisions and also learn about the latest news and events. Often times though, real estate professionals get caught up on social media by not knowing what to post, when to post or even how to post. Here are the common mistakes that realtors often make and how to avoid those pitfalls.

  3. 1. Only posting personal updates Making a personal connection with your audience is very important when running your real estate page. Posting a picture from a holiday party or a great weekend with friends and family is perfectly fine but the majority of your posts should be in relation to real estate. Talk about your latest listings, any content that you’ve curated yourself or great links that resonate with your audience like housing trends or market reports. Provide information that your users will be excited to read, not just posting about how your Saturday night party was.

  4. 2. Not posting at the right times    Once you start to post more on your page, you will begin to understand when your audience is online. While there are common times that many people are on social media, your audience may be different.  One way to know when your clients are online is to use the social analytics tools that platforms like Facebook, Twitter and Instagram offer.   They can usually be found with the ads manager tools in the settings.   These tools will tell you what days and times users are looking at your   content so you know when the best time to post is.

  5. 3. Not coming off as relatable When posting on social media, it’s important to note that while talking about the success of your business is great, making outlandish statements that make you seem arrogant is not. Showcase your business in a good light by highlighting your clients, your appreciation for them and how grateful you are to work with them.

  6. 4. Publishing inappropriate comments Your personal life and business life should have a clear line drawn in the sand between them. Publishing pictures or making comments that offend people or don’t look professional will give you a bad reputation. The last thing you want is for people to think you’re unprofessional or that you have poor judgment because once it’s online, it lives there forever.Remember this rule when you are about to post something online: if you have to think twice about it, don’t share it.

  7. 5. Promoting your business too often This is one problem that many businesses face, not just real estate. While promoting your business is fine, be careful how much of it you do. If you are constantly posting listings, open houses and closed deals, your social media will look stale and people will unfollow your brand.

  8. 6. Giving social media access to the wrong people Just because you have a nephew or niece that has 1,000 Facebook friends, doesn’t mean they should be running your social media content. Posting misinformation, offensive pictures or updates with bad grammar can really hurt your business more than help it. The person running your social media should understand about when you post, what you should be posting and how you should be saying it. 

  9. 7. Only publishing others’ work In a pinch, sharing information from other real estate professionals can be a great way to save the day. Also, you may see a great post that you know your audience would love created by someone else. That’s good to share too. The majority of your content though should be your own. This is your social media account, not someone else’s. Make sure that you are creating your own content that will make other real estate professionals want to share your work instead.

  10. CONTACT US: At Pixl-Graphx, we have a long standing relationship with many realtors and agents across New Jersey. If you are looking for more information on how we can assist you with your social media campaigns or any other part of digital marketing, contact us today for more information. You can visit us online at: https://pixlgraphx.com/                       or  Call us at: (201) 553-1200.

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