Basic Macroeconomics Parameters

1. Basic Macroeconomics Parameters

2. Prešov Košice Žilina Banská Bystrica Bratislava Trenčín Nitra Trnava SlovenskáRepublika / Slovak Republic • Location: Central Europe • Inhabitants: 5.382.178 • Capital: Bratislava • Nationalities: Slovak 85,7%, Hungarian 9,6%, Roma 1,8%, Czech 0,9%, others 2,0% • Religion: Catholic 69% • Time zone: GMT + 1 hour • Member of: EU, NATO, OSN, OECD, WTO • Currency:EUR since 1/1/2009 • Exchange rate:1 EUR = 30,126 SKK (conversion rate – 1/1/2009) Source: Statistical Yearbook of SR

3. GDP development Source: FPI

4. GDP development Source: FPI

5. Nominal wage development Source: FPI

6. Unemployment and inflation Source: FPI

7. Consumer confidence index CCIis a measure of consumer optimism toward current economic conditions It is the arithmetic average of the responses to the questions on expected developments over the next 12 months in the financial situation of households, the general economic situation, unemployment and savings. Closely watched because many economists consider consumer optimism an important indicator of the future health of the economy. Source: Eurostat; definiton: ECB

8. Household income/consumption Source: FPI

9. 4Cs life-style segmentation • Cross cultural consumers characteristics (4Cs) • is segmentation tool that • devides people according to their life values • into7 psychographic types. • Unlike demography 4Cs helps to understand • motivations behind brand • preferences that are created in people´s minds. Source: MML/TGI;4Cs

10. Advertising market

11. Net advertising expenditures Source: Group M estimation

12. Seasonality of ad expenditures Source: Ad spend - GroupM Slovakia estimate, Seasonality - A-connect (monitored pricelist cost)

13. Ad expenditures by industry Source: TNS A-connect

14. Top 20 advertisers 1 2 5 4 10 15 14 3 16 8 12 11 9 7 13 31 TOP 20 advertisers in 1QY2011 invested a sum of€61 mil. that represents36% share from all ad expendituresin all media (37% in 1QY2010) 6 32 39 Source: TNS A-connect

15. Top 20 advertisers Source: TNS A-connect

16. TV Media Lanscape

17. What is new • Recent development • Markíza is a long-term leader keeping its position via attracting of Jednotka viewers • JOJ in 2010 continuously strengthening its position - particularly strong in prime time (27% SOM in PT) • However, recently TV Markiza, launched succesfull formats (1000 a 1 noc, CS Superstar 2) that helped regain some share • SOM on AA12-54 is app.MA/JOJ 36/20 • Market expectations for 2011: • major TV shows battle will continue (Freemantle on JOJ; with exception of SHS kept by Markíza) • Slight growth of ad spends expected (up to 5%) • Competitive market environment should keep inflation low (3-3,5%) • Increasing importance of secondary channels (higher investment in programming = bigger portion of ad spends) • Other market news • STV foundations are to be shaken - merging operation with public radio announced by Ministry of Culture • Advertising limitation by law on STV (decrease by 0,5% to 1% of broadcasting time in 2011) • Possible launch of other secondary channels (sport, movie focus) expected mainly by CME Source: FPI

18. Net advertising expenditures Source: GroupM Estimation

19. GRPs development Source: TNS PMT

20. GRPs share development Source: TNS PMT

21. Top 20 advertisers 22 22 21 22 1 22 11 3 22 22 21 2 22 22 11 6 22 22 21 8 22 22 11 7 22 22 21 4 22 22 11 16 22 22 21 5 22 22 11 22 9 22 21 17 22 22 11 12 22 22 21 14 22 22 11 23 22 22 11 13 22 22 21 11 TOP 20 advertisers in 1QY2011 invested a sum of282,073 GRP 30s that represents49% sharefromall GRPs in TV media (56% in 1QY2010) 22 22 11 35 22 22 11 15 48 22 22 21 22 22 11 Source: TNS PMT

22. Top 20 advertisers Source: TNS PMT

23. Development of TV market share 2009 2010 ´11 Source: TNS PMT

24. Ups & Downs – 1QY 2011 JOJ Ups Average rating: 0,6 Averageshare: 13,1 Dr. Ludský Average rating: 7,5 Averageshare: 26,3 Panelák Average rating: 7,6 Averageshare: 21,3 Keby bolo keby 2 Average rating: 6,5 Averageshare: 23,8 Šéfka Average rating: 6,0 Averageshare: 19,2 Tajný sen Chutíš mi Tisíc a jedna noc Averagerating: 16,1 Averageshare: 45,2 Česko Slovenská SuperStar 2 Average rating: 16,4 Averageshare: 46,4 Partička Averagerating: 6,6 Averageshare: 36,7 STV Average rating: 0,5 Averageshare: 4,0 Data I-II/2011 Average rating: 2,6 Averageshare: 17,2 JOJ Downs Markíza Ups Downsother

25. Daily/ Weekly Reach Source: TNS PMT

26. All day Prime time Usage of advertising space Markíza/DOMA Input for calculation comes from advertising space allowed per day: Public stations: max. 1% of daily broadcasting; Commercial stations: max. 15% of daily broadcasting Source: TNS PMT

27. All day Prime time Usage of advertising space JOJ / JOJ Plus Input for calculation comes from advertising space allowed per day: Public stations: max. 1, of daily broadcasting; Commercial stations: max. 15% of daily broadcasting Source: TNS PMT

28. All day Prime time Usage of advertising space Jednotka / Dvojka Input for calculation comes from advertising space allowed per day: Public stations: max. 1% of daily broadcasting; Commercial stations: max. 15% of daily broadcasting Source: TNS PMT

29. Development of daily ad exposure Source: TNS PMT

30. Development of weekly ad exposure Source: TNS PMT

31. Av. no. of on-line streams per month Markiza might be the no. one TV in the offline world, however this is not true on the internet. Joj.sk triumphs thanks to a combination of user-frienly interface and attractive content, based on original TV series. Source: publishers, February 2011

32. Print Media Lanscape

33. What is new? • Current market situation • 1QY 2011: ad spend seem to be stabilised after two years of significant ad spend decrease in previous two years • Deflation of Net/Net ad price continues • Also print consumption is stabilised after previous years fall • Ringier • License for publishing of Geo magazine acquired (published from Oct.) • Spoločnosť 7 Plus • New division of titles for kids (Zornička, Superohník, Včielka, Bobík) • Perex (daily Pravda) • Change of top management under the new owner Florena (client of J&T) and again change of CEO recently • Pravda is trying to come back to news title format • Ecopress • Acquisition of Sanoma magazines publisher house

34. Net advertising expenditures Source: GroupM Estimation

35. Share of expenditures (SOS) by print type Source: A-Connect

36. Top 20 advertisers 22 22 21 22 22 11 3 22 1 22 21 2 22 22 11 4 22 22 21 5 22 22 11 8 22 22 21 7 22 22 11 9 22 22 21 15 22 22 13 11 22 20 22 21 11 22 22 11 27 22 22 21 10 22 22 11 83 22 22 11 62 22 22 21 36 TOP 20 advertisers in 1QY2011 invested a sumof38,635,051€thatrepresents30% sharefromall ad expenditures in printmedia 22 22 11 21 22 22 11 68 22 22 21 12 22 22 11 Source: A-connect

37. Top 20 advertisers Source: A-connect

38. Source: A-connect

39. Dailies – read last issue (%) Source: MML TGI

40. Weeklies- read last issue (%) Source: MML TGI

41. Supplements- read last issue (%) Source: MML TGI

42. Monthlies- read last issue (%) Source: MML TGI

43. Audited circulation – sold issues Average sold issues as in the given MML period: MML 4/2009 MML 3/2010 MML 4/2010 Avg. daily read by 6,4 people Avg. monthly read by 3,6 people Avg. weekly read by 3,0 people Source: ABC

44. Online vs- offline readership Source: MML TGI, AIM

45. Radio Media Landscape

46. What is new? • Channels are keeping stable market position • Morning show is becoming more and more popular format among all radio channels • Current market situation • Crisis suits to radio as it is a cheap and typical „promotion media“ – recorded much lower decrease comparing ad market average • Stable situation on radio market concerning ad spends and ad price also in 2011 • Jemné melódie • Change of programming structure (less music, more words) and more family radio positioning (instead of female positioning) • But still keeping Soft AC music format • Slovenskýrozhlas • Mergedwith Slovak TV into RTVS • So far no major changes planned Source: FPI

47. Advertising expenditures development Source: A-connect

48. Development of radio market share Source: MML TGI

49. Top 20 advertisers 2 1 6 14 3 4 10 9 12 106 5 7 24 8 20 27 TOP 20 advertisers in 1QY 2011 invested a sum of15,651,347€ that represents36% share from all ad expenditures in printmedia (28% in 1QY 2010) 21 119 23 Source: A-connect

50. Top 20 advertisers Source: A-connect