MI021 / CS021 Computers in Management. Oct. 13, 2006 Personalization & Mass Customization and - The Evolving Software Market. Topics Covered. Mass-Customization & Personalization Examples: Apparel, Food, Vehicle Advantage Motivating factors. Competitive advantage? Challenges & Pitfalls
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Oct. 13, 2006
The Evolving Software Market
..but, some of the customers were a bit ‘creative’