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MI021 / CS021 Computers in Management. Oct. 13, 2006 Personalization & Mass Customization and - The Evolving Software Market. Topics Covered. Mass-Customization & Personalization Examples: Apparel, Food, Vehicle Advantage Motivating factors. Competitive advantage? Challenges & Pitfalls

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mi021 cs021 computers in management

MI021 / CS021Computers in Management

Oct. 13, 2006

Personalization &

Mass Customization

and -

The Evolving Software Market

topics covered
Topics Covered
  • Mass-Customization & Personalization
    • Examples: Apparel, Food, Vehicle
    • Advantage
      • Motivating factors. Competitive advantage?
    • Challenges & Pitfalls
  • The evolving software market
    • mySQL – open source beyond Linux
    • Salesforce.com, ASPs, and software as a service
slide9
Starbucks

HearMusic

NikeID

slide10
Custom Stamps Seemed Like a Good Idea At the Time…

..but, some of the customers were a bit ‘creative’

challenges
Challenges
  • Controlling ‘freedom of expression’
    • Swtshop on Nikes, Slobodan Stamps
  • Complexity of ordering
  • Fit & Taste difficulties
    • Custom Foot & MyCereal.com
  • Need to retrofit production lines
    • 6+ month effort at Nike
  • Return on investment
    • Need to achieve margins & scale to justify investment
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