Winning Strategy 2 CSR plan. Team A2. Agenda. Introduction CSR Definition Waveriders ’ CSR Policy & Core Values CSR Best practices CSR Departmental Objectives Conclusion References. Definition.
Open and transparent business practices that are based on ethical values and respect for employees, communities, and the environment. It is designed to deliver sustainable value to society at large, as well as to shareholders. (Aaronson 2003, p. 310)
Why we need CSR?
To be the first choice for clients where high quality meets affordability and set high level standards in the military marine industry.
Contribution to society through our business
Responsible Partnership with Business Partners
A Reliable company
Engine design is very inefficient and misses the opportunity to reduce the impact on the environment in terms of fuel emissions and energy use. In 2002, marine service and shipping consumed £1.14 trillion pounds of oil. Improving efficiency is recognised as key to environmental sustainability in shipping and makes economic sense, with volatile oil prices and concern about the impact of using fossil fuels on climate change. (Article 13, 2006)
(Article 13, 2006)
The technology produces 100% more effective power from the same size engine as conventional inboards, so giving enhanced speed, acceleration and desirability. The drive system reduces fuel consumption by 50%, lowering operating costs and increasing range. It also reduces emissions by 50%, materially improving environmental impact and ‘sociability’
(Article 13, 2006)
Improve production safety specifications
Increase innovation interventions
How to Achieve?
By recyclable plastics, waste reduction
Visual guidelines, UK & EU production safety laws
Green innovative and safe technology
Marketing campaign on CSR policy
The proposed CSR Vision (Policy & Core Values) according to StrategyNumber 3 willenhance the customer value and thereforeimprovig the sharholder value (long term objective) whileat the same time reduce the risk of doing business , i.e. ensurethat the business is a « goingconcern «(Short term).