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Group 16

Creating a Green Experience for Mean Green Art Students. Group 16. Overall Goal. Get more campus involvement by providing GREENER opportunities & resources for commuting students in the Art Program here at UNT. 4 Experiential Retailers Used to Create OUR Consumer Experience!.

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Group 16

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  1. Creating a Green Experience for Mean Green ArtStudents Group 16

  2. Overall Goal • Get more campus involvement by providing GREENER opportunities & resources for commuting students in the Art Program here at UNT.

  3. 4 Experiential Retailers Used to Create OUR Consumer Experience!

  4. Whole Foods • Fresh organic and clean produce • Soft and calm music • Knowledgeable staff • Inviting atmosphere • Target market is an older, refined adult willing to pay the price for fresh produce.

  5. What We Saw... • The biggest experiential aspect we encountered while visiting whole foods would have to be the extreme selection of food. One of the most impressive parts of the wide selection is that the majority of the food is locally grown. • This is where we took our inspiration for the garden you cant achieve true fresh food unless it is locally grown and this is one reason a garden would be beneficial on campus.

  6. Whole Foods Experiential Elements Implemented Sensory Consumption Fresh, home grown produce Ritual Consumption Garden and fresh produce

  7. Quick Trip • Convenience and low prices • Large, open atmosphere • Large variety of products • Low gas prices

  8. What We Saw... What We Saw... • What stood out about Quik Trip in comparison to other gas stations is the convenience and cleanliness. There was a variety of products inside the store and also many options for gas pumps. Quik Trip is also very close to UNT Campus • These ideals inspired our UNT gas station that gives discount gas prices to UNT students. This will entice commuters to spend more time in Denton since the gas will be more affordable.

  9. Quik Trip Experiential Elements Implemented • Ritual Consumption • UNT gas station provides discount gas for UNT students • Symbolic Consumption • Buying gas that supports school spirit

  10. Groggy Dog Screen printing and Embroidery • Customization • Friendly Atmosphere • Wide Varieties • Personalization

  11. What We Saw... • What we took from Groggy Dog was the easy accessibility of artistic ideas. Colorful shirts covered the walls with all types of designs and colors and their floor was decorated by carpets that they had created as well. This was a great benefit because the wall gives you all kinds of ideas and then you get to take them and turn them into a personal product of your own, which is what screen printing is all about, personalizing. • Being able to personalized merchandise is what inspired us to create a UNT screen printing shop that will allow students to submit their own creative ideas for school spirit.

  12. Groggy Dog Screen printing and Embroidery Experiential Elements Implemented • Symbolic Consumption • Submit your own ideas • Increase school spirit • Outlet for art students • Ritual Consumption • Showing school spirit in a unique way

  13. Museum of Nature & Science • Interactive atmosphere • Educational and fun experience • Tactile experience • Fun for all ages

  14. What We Saw... • The Museum of Nature & Science is an interactive place for people of all age groups. From 8 to 80, everyone can learn something new while visiting. We also got hands on learning experience about science. • This hands on experience gave our group the idea to create and interactive Art exhibit on the UNT campus. This would allow for more art students to showcase their work for students to see than just the third floor of the Union.

  15. Museum of Nature & Science Experiential Elements Implemented Sensory Consumption Interactive art gallery Showcase art students’ work

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