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I never get the accountants in before I start up a business. It's done on gut feeling . Richard Branson . Social Networking - Offcourse . Facebook $11.52 billion Zynga - $2.61 billion Twitter - $1.44 billion Second Life - $383 million LinkedIn - $1.3 billion. The Valuations.
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I never get the accountants in before I start up a business. It's done on gut feeling.
Zynga - $2.61 billion
Twitter - $1.44 billion
Second Life - $383 million
LinkedIn - $1.3 billion
Do we all wish to make more money?
Will networking help us?
The Answer is YES
A business has to be involving, it has to be fun, and it has to exercise your creative instincts. Richard Branson
If, its not fun leave it…
The connecting link…
The greatest glory in living lies not in never falling, but in rising every time we fall
1stCompany to launch in India
New avenue for people to socialize.
Ice-breaker – takes out people’s shyness.
People centric, need for response high
Texting messages, stops people from talking. (Common Conception)
Cost factor – Initial setup Rs. 1 lac
Social Network Usage Increase
Drop in SMS prices
Wait time before flights, during transit or inflight.
Increase in Clubbing Culture.
Major industry players could wipe off the small firm
Make it a owners pride
Have top customers trial your product
Do a PR around it
Make the 2nd no. guy feel left out
Text to TV Software
1 lac initial set-up + 15000 AMC
A Social hangout place
Professional’s with time to spare+ Attitude
Simple – make the Sale
Demonstration across all possible touch points
* Term to be explained later
The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty
To Use maximum elements of an IMC components with least amount of resources spent…
Tease them, till they die or
More time/More interaction = More Money Spent
Twitter Celebrity to endorse the product
Facebook Fan Pages
YouTube Videos for live demos
Software demos on popular websites – for e.g. Banners in yahoo reads “ Type a message and see it on the screen”
14 day free trial to be offered to the Club/Pub/Discos
The same Demos to be placed across social networks
PR coverage – Covering the Sample Videos & Consumer Feedback on the same