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Video 2.0 • The Future of online entertainment
Founded in February 2005 by three former employees of PayPal. • Utilizes Adobe Flash technology to display video. • In October 2006, Google Inc. announced that it had reached a deal to acquire the company for $1.65 billion in Google's stock
Business Model • Before being bought by Google, YouTube stated that its business model is advertising-based. • Some industry commentators have speculated that YouTube's running costs — specifically the bandwidth required — may be as high as $1 million per-month, thereby fueling criticisms that the company, like many Internet start-ups, did not have a viably implemented business model.
Pros • Ease of use • Easy to upload and view videos • Sense of Community • Comment on other people's video's • Can be viewed on any computer with an Internet connection
Cons Flawed tagging system Problem similar to meta-data descriptions in the old days of Internet searching Relatively difficult to find videos Search depends on flawed tagging system and title of video Legality of certain content is still in question
Business Models Ads are shown at certain points during the episode. Similar to commercials on television.
Pros High quality legal content Updates are quick and guaranteed Can be viewed on any computer with an Internet connection (ABC)
Cons Limited to the shows that are available on the website Required to install an ActiveX control, which only works on Windows with Internet Explorer (FOX) No community Ads are repetitive and become annoying
Joost is an interactive software for distributing TV shows and other forms of video over the Web using peer-to-peer technology, created by Niklas Zennström and Janus Friis (founders of Skype and Kazaa). The teams are currently in negotiations with TV networks. It has signed up with Warner Music and production company Endemol for the beta. In February 2007, Viacom entered into a deal with the company to distribute content from its media properties, including MTV Networks, BET and film studio Paramount Pictures.
Pros/Cons High Quality videos Bandwidth issues are gone due to P2P • Not easily viewable on any computer • Business model is not clear. Possibly commercials similar to television • Lacks many Web 2.0 characteristics such as a community and customization.
Currently in the alpha stages of development Aims to index television, coupled with an easy-to-use interface Aims to fix flaws and problems seen in other internet video services.
Business Plan Allows networks to directly profit from video views by using an innovative advertising technique Advertisements are not as annoying as banner ads and can be targeted towards a specific audience
Allows users to tag any video they watch, utilizing social intelligence for a possibly better search A voting system similar to digg to ensure only correct, popular tags are given priority “Channels” can be created and shared where similar shows are continuous played. Users can recommend shows to their friends. Recommendations can also generated based on viewing habits.