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Intranet 2.0: From Concept to Launch. Presented by Tracie Gildehaus Director of Portal & Business Applications tgildehaus@scottrade.com. About Scottrade. Founded in 1980 Online discount brokerage Home of the $7 trade 385 local branch offices nationwide

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intranet 2 0 from concept to launch

Intranet 2.0: From Concept to Launch

Presented by Tracie GildehausDirector of Portal & Business Applications

tgildehaus@scottrade.com

about scottrade
About Scottrade
  • Founded in 1980
  • Online discount brokerage
  • Home of the $7 trade
  • 385 local branch offices nationwide
  • Headquartered in St. Louis, Missouri
  • Scottrade Center
  • Visit us at www.scottrade.com
the essentials of launching an intranet
The essentials of launching an intranet
  • Understanding the business
  • Knowing your culture
  • Achieving early user adoption
understanding your business
Understanding your business
  • Research:
    • Know the business
      • How does your intranet fit into your organization?
    • Conduct an intranet “health check”
      • Define system limitations, constraints or dependencies
      • Analyze the “gaps”
      • Measure its potential – this will be your business case and ROI
    • Define your intranet strategy
      • What are your goals?
      • Do your goals align to business strategic objectives?
    • Enterprise 2.0
      • Understand which 2.0 features will enhance the business; it’s a fad without a strategy
understanding your business5
Understanding your business
  • Product Selection
    • You want a product and design that make your company more efficient and effective
    • Portal steering committee
    • Partner with IT and business analysts
    • Create a product scorecard
      • Vendor
      • Employee
    • Develop a Value/Level of Ease Matrix based on product “out-of-the-box” functionality
level of ease matrix
Level of ease matrix
  • Determine:
  • Low-hanging fruit (low value, high ease)
  • Quick wins (high value, high ease)
  • Big hitters (high value, low ease)
  • Money sinks (low value, low ease)
knowing your culture
Knowing your culture
  • Who is your target audience?
    • Conduct interviews, day-in-the life scenarios
  • How “Web savvy” are they really?
    • Gen Y vs. Boomers
    • Diffusion of innovation
  • How does your organization handle change?
    • Target “laggards” and early adopters
    • Communication and training
    • Deployment: full meal or bite-sized pieces?
achieving early user adoption
Achieving early user adoption
  • Collaboration makes a better product and reduces cost
  • Build it together and they will come!
    • Conduct “peering sessions”
    • Design in phases: card sorting, usability, prototypes
    • User Acceptance Testing - Gut check!
create adoption and communication strategies
Create adoption and communication strategies
  • Brand your new product
  • Communicate the benefits and value
  • Create a “hook” and build anticipation
    • (WIIFM) – “What’s in it for me?”
    • “Life made easy”
  • Be interactive and fresh!
    • Movie trailers
    • Virtual walk-through
slide14

Deployment Strategy

  • Have a strong training and communication strategy
  • Rally the laggards!
  • To gauge user adoption and potential bugs:
    • Run parallel intranets
    • Conduct a planned outage
best practices
Best Practices
  • Understand the business
  • Know your culture
  • Achieve early user adoption
    • Get “laggards” on board EARLY!
wrap up
Wrap up

Great references:

  • Web 2.0 – Wikinomics by Don Tapscot
  • Web sites/blogs:
    • Yahoo and Google user experience blogs (Google it…)
    • Jakob Nielsen - www.useit.com
    • www.boxesandarrows.com