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Canoe get Feedback?. Survey & Polling Tools. Agenda. Explore fundamental design elements of successful surveys Explore SurveyMonkey tool Discuss tips for enhancing response rate Investigate Doodle & PollDaddy. Let’s take a survey!.

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canoe get feedback

Canoe get Feedback?

Survey & Polling Tools

  • Explore fundamental

design elements of

successful surveys

  • Explore SurveyMonkey


  • Discuss tips for

enhancing response rate

  • Investigate Doodle & PollDaddy
let s take a survey
Let’s take a survey!

think before you ink
Think before you ink
  • Keep the goals & objectives of your survey in mind (backwards design).
    • What do you really want

to know?

    • Will your survey questions

satisfy your need?


Have you ever checked out material from the library?

  • How many times in a semester do you check out materials from the library?
    • Once, twice, three times or more, never
    • Open ended
target audience
Target Audience
  • How many questions will they be willing to answer?
  • What language will they understand?
  • Do they have the knowledge to answer your questions?
brief is better
Brief is Better
  • FOCUS on a specific objective! Don’t try for feedback about EVERYTHING all at once!
  • Can you meet your objectives in 10 questions or less?
  • Let audience know from the get-go that their time investment will be minimal.
remain objective
Remain Objective
  • Things to avoid
    • Emotionally charged language
    • Leading questions
    • Assumptions about audience knowledge
    • Preferential or repetitive placement of desired responses

“Don’t you agree that canoeing on the cool, tranquil waters of Lake George is more soothing than a ride down the Schuykill?”

not boring is best
Not Boring is Best!
  • Opening questions are attention

grabbers that are easy to answer.

  • Maintain flow
    • If it makes sense, it is easier to stay interested
    • Choppy surveys can be distracting and may detract from quality responses
  • Sensitive, or personal questions, placed towards the end of survey.
skip shakespeare keep it clear
Skip Shakespeare, keep it CLEAR!
  • Avoid jargon, general vocabulary or

sentence structure that may be too

complex or confusing.

  • Use plain language that every member

of your audience will understand.

  • Seek feedback from target audience members

BEFORE launching survey.


How would you best describe the library staff?

A. Draconian C. Heuristic

B. Frowzy D. Tenebrous

  • (often lowercase) rigorous; unusually severe or cruel: Draconian forms of punishment.
  • dirty and untidy; slovenly: ill-smelling; musty.
  • encouraging a person to learn, discover, understand, or solve problems on his or her own, as by experimenting, evaluating possible answers or solutions, or by trial and error
  • dark; gloomy; obscure.

what s wrong with this
What’s wrong with this ?

“How helpful do you find the library staff and web page?”


“How helpful do you find the library staff?”

“How helpful do you find the library web site?”

be specific
Be Specific!
  • Avoid words like often, generally, frequently, usually, etc.

“Do you frequently check out material from the library?”

“Do you check out material from the library…”

    • Once a semester
    • Two or more times a semester
    • Never
introducing a great survey
Introducing… A Great Survey!
  • Who are you?
  • What’s the purpose of your survey?
  • How will data be collected & used?
  • How will privacy issues be handled?
  • How long will it take to complete?
  • If you make a promise, be sure to keep it!
  • Include any necessary navigational directions

“Thank you for taking the time to complete this survey by ‘My Company’. Your feedback is important to us in how we can better improve our site. This survey should only take about 5 minutes of your time. Your answers will be completely anonymous and by filling out our survey you will be entered into a drawing for a $10 gift card. In order to progress through this survey, please use the following navigation links.

  • - Click the Next >> button to continue to the next page.
  • - Click the Previous >> button to return to the previous page.
  • - Click the Exit the Survey Early >> button if you need to exit the survey.
  • - Click the Submit >> button to submit your survey.
  • If you have any questions, please contact us at or call 800.555.1234” (
types of questions
Types of questions
  • Open-ended questions
    • Good for opinions
    • Difficulty in expression
    • Easy to “skip”
    • Tough to analyze

“How do you feel about canoe enthusiasts?”

closed ended questions
Closed-ended questions
  • Dichotomous- Yes or No
    • Easy to measure response
    • Choose wisely- will the answer TRULY satisfy your objective?

“Have you kissed a canoe enthusiast today?”


Multiple Choice:

    • Easy to measure
    • Avoid “obvious” answers
    • Remember your objectives!

Information literacy is

a. AWESOME c. cookie

b. pineapple d. gum

ask yourself
Ask yourself…
  • Is Multiple Choice better than Open-ended?

How many times a week do you visit the library?

  • One to two times c. three or more times

b. Every day d. never

Would this be more accurate or meaningful as an open-ended question?

ranked ordinal questions
Ranked & Ordinal Questions
  • Ranking asks participants to assign value to choices; important to least important.

“Rank the items below from 1 to 4 according to what is most important on a successful canoe trip. Place a 1 next to the least important item and a 4 next to the most important item.”

___Life Vest ___ Canoe ___ iPod ___ Oars


Rating Scales- measure feelings, behavior, or attitude to a degree of frequency

“Canoeing is the most enjoyable water sport.”

Strongly Disagree Disagree Neutral Agree Strongly Agree

1 2 3 4 5

*Avoid assigning descriptor only to

each end of the spectrum

Strongly Disagree Strongly Agree

1 2 3 4 5


“Please answer the following by indicating on which end of the scale you agree regarding canoeing.”

Fun 1 2 3 4 5 6 7 Not Fun


Balanced Scale: “Positive” responses equal to “negative”- usually a neutral choice at center

  • Consider objectives when choosing balance

“Is it important for participants to choose one side or another?”

*not important | *not important

*unsure | *not very important

*important| *important

| *very important

  • Canoeing is

Boring OK Fun Totally Fun My Favorite

1 2 3 4 5

  • Short, simple and user-friendly
  • Visually appealing- uncluttered, clear font, etc.
  • Strong introduction and opening questions
  • Objective, interesting & understandable
  • Logical flow & design
designing a survey
Designing a Survey
  • Themes
  • Introduction & directions
  • Templates
  • Title “pages”
  • Question format
  • Editing
designing a survey28
Designing a Survey

This template is one of the Academic/ Research samples

asking the questions
Asking the questions
  • Choose question “types”
  • Edit
  • Use different pages to group different concepts

Redirect Example

monkey tips
Monkey tips
  • HTML can be used in Professional Accounts ONLY!
  • SurveyMonkey team does not offer support for coding, so you are on your own.
  • Bold: <b>word in question</b>
  • Italics: <i>word in question</i>
  • Underline: <u>word in question</u>
modes of delivery
Modes of delivery
  • Email
  • Poster
  • In class
  • Web site
  • Survey Station
  • Be Creative!
response rate
Response rate
  • Incentive
  • Incentive
  • Incentive
  • Clear directions
  • Brief
  • Good design
canoe use it
Canoe use it?
  • Try the free version to experiment
  • Investigate whether your institution already has an account
  • If not, could another department share the burden?