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Luxury’s New Aesthetic: Designing the Premium Interior. Rob Huber, Faurecia. May 19, 2010. Luxury’s New Aesthetic: Designing the Premium Interior. Affluent consumers demand a lot from their luxury vehicles.
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Luxury’s New Aesthetic: Designing the Premium Interior Rob Huber, Faurecia May 19, 2010
Luxury’s New Aesthetic: Designing the Premium Interior Affluent consumers demand a lot from their luxury vehicles. How can we continue to raise the bar in interior luxury to satisfy the industry’s most demanding customers?
Faurecia Key figures 2009 5thlargest automotive supplier worldwide World’s top automotive equipment manufacturers (2008 sales in billions of euros) • 62,000 employees • 200 sites • 33 R&D centers • 32 countries • 4business groups • Sales:$13 billion* • Europe: 73% • North America: 14% • Asia: 8% • Listed on Euronext Paris 23.1 Bosch 18.9 Denso 17.0 Continental 15.9 Magna 14.8 14.1 Aisin Seiki 13.0 Johnson Controls 12.3 Delphi 11.5 ZF 10.2 TRW 9.3 Lear 8.4 Toyota Boshuku 7.7 ThyssenKrupp 7.6 Yazaki 7.0 Valeo 6.2 Visteon 5.5 Dana 5.4 Schaeffler 5.2 JTEKT 3.3 Tenneco * Total Sales, including Emcon and Plastal Germany pro forma
Partnering with the world’s leading automakers Renault Laguna / 2008 Interior of the Year 2011 Audi A8 2009 sales by customer* Toyota Fiat - Chrysler Hyundai 1% Others 2% 2% Daimler 4% 4% 4% 24% VW (Audi 16%) GM 8% BMW 10% PSA 20% 12% Renault - Nissan 13% 4 Ford * Information given in this presentation includes pro forma figures for Emcon and Plastal Germany.
Trends observed… Page 5, ©2010 Faurecia
Premium options in every product category Consumers have been trained to expect ‘premium’ in every category. In product categories from beverages to baby products there are products priced at significant multiples over the entry- and mid-level options. People will buy your premium product, in any category, if you give them a reason…
Everyone is a premium consumer Individual consumers can be discount buyers in one category and premium buyers in other categories. Consumers choose premium or entry products inconsistently, deciding where it matters to splurge or conserve.
LUXURY LUST is here to stay www.trendwatching.com
From products and symbols… to experiences and stories www.trendwatching.com
Whatever is considered a luxury now will undeniably be seen as a necessity by future generations.