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Business Strategic Plan: Getaways By Lorena Biddlecome Aaron Davis Jeen Song Business Vision “Getaways strives to promote nonprofit organizations while selling quality coffee in a friendly environment.” Provide room for expansion Promote a healthy & welcoming environment

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business strategic plan getaways

Business Strategic Plan:Getaways

By Lorena Biddlecome

Aaron Davis

Jeen Song

business vision
Business Vision
  • “Getaways strives to promote nonprofit organizations while selling quality coffee in a friendly environment.”
  • Provide room for expansion
  • Promote a healthy & welcoming environment
  • Provide “premium” style coffee at a fair price to the customer.
value proposition
Value Proposition
  • Four different themes of vacation
  • Mountain and ski theme
  • Tropical theme
  • Paris, France city theme
  • Hollywood theme
mountain theme
Mountain Theme
  • We will strategically place this coffee shop at a ski resort.
  • Decorated like a ski lodge.
  • Drive through and sit down lounge.
tropical theme
Tropical Theme
  • Decorated with themes from the beach and Hawaii.
  • Located close to businesses and offices.
  • Drive through only.

Paris, France Theme

  • Decorated with themes from the city of Paris, France.
  • Drive through and sit down lounge.
  • Placed in residential business area.
hollywood theme
Hollywood Theme
  • Located next to college campus.
  • Sit down lounge only.
  • Deals for college students.
  • Frequent buyer cards to encourage regular customers.
marketing concept
Marketing Concept
  • Ethically-based coffee
    • Portion of sales to both local & international organizations
    • Use of Pura Vida® coffee
  • Lower-Priced Coffee
unique themes
Unique Themes
  • Unique feel to each shop
  • no “grande-triple-shot-no whip-chocolate-caramel-raspberry-caffe-mocha”
  • Unique names for drinks ex “ski bum with extra snow” (hot chocolate with extra whipped cream)
  • Customers Feel as though they have been transported to an exotic location
target markets
Target Markets
  • Drive-through: busy working group
  • College Campus site: students, faculty, locals
  • Other two: wider, undefined audience one of two groups:
    • “Get the coffee & get out” group
    • “Social & relaxation” group
product price
Product & Price
  • Both food & drink offered, emphasis on drinks
  • Price lower than or at least competitive with “premium” coffee offerings (ex Starbucks®, Tully’s®)
  • Priced to sell while covering costs & allowing room to give to charities
ownership model llc
Ownership Model -LLC
  • Limited Liability Corporation
  • Flexibility of control
  • Reduces overhead
  • “safe” form of ownership for a startup
organization of business
Organization of Business
  • Hours of operation
    • Opened 4:30 A.M. to 11:30 P.M
    • 24 hour drive-through
    • Nearby college“Final hours” : 24 hours for only final period
  • Staffing
    • Drive-through : 1-2 workers
    • Combos : 1-3 workers for drive-through, normally 3-4 workers for in-store but up to 6 workers in-store at busiest
    • In-store : minimum 2 workers, up to 5 workers
    • For special days, if needed, more workers will be arranged
organization of business13
Organization of Business
  • Staff Scheduling
    • Prefer full time employees, but half time shifts are still available
    • More breaks than regular stores

(ex . 10 minutes for every 2 hour, 30 minutes lunch break after 4 and half an hour shift)