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Daniel Robert Timea Stephanie Alfredo

Marketing Amazon.com. Daniel Robert Timea Stephanie Alfredo. CCCC. Customer Company Context Competitors. Customers. Young people, who buys things online. People who thought about what book they wanted to buy. Someone who’s “on the run”, not that much time. Busy people.

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Daniel Robert Timea Stephanie Alfredo

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  1. Marketing Amazon.com Daniel Robert Timea Stephanie Alfredo

  2. CCCC • Customer • Company • Context • Competitors

  3. Customers Young people, who buys things online. People who thought about what book they wanted to buy. Someone who’s “on the run”, not that much time. Busy people. People who want to hide what they are buying/interested in. Example lesbians. English speaking – the site is in English.

  4. Company • Very big • Finances are good, from 3,933 mio in 2002, to 10,711 mio in 2006. • You don’t know what you get, you have to rely on what other customers think. • Shipping costs – the distribution is from US. • Not only specialized in books, you can buy lots of things on Amazon. • Due to the fact that the company is that big, they can lower their prices, so that the customers can buy the books cheaper, than in a local bookstore. • People talk about it, so the biggest promotion amazon has is the people relations, people talking about amazon. They have some links on google/yahoo.

  5. Context • Technology develops. Amazons finances have expanded a lot due to the fact that more people have started using the internet. • The trends are changing and now its more “cool” to buy things online – and in some cases more safe than buying in a shop. • Good environment on the page. A lot of good feedback. Administration on the site, so that people can’t write things that are out of context.

  6. Competitors E-Bay to some extent. Pickabook.com Thehut.com Smaller online bookstores, CD-stores, DVD-stores and so on. Physical stores. Publishers.

  7. SWOT • Strengths • Weaknesses • Opportunities • Threats

  8. Strengths • Recognized brand name. • Strong finances. • Lower prices. • Good structure on the website, a lot of links and help for the customers. • Promotion of other books, “related books”. • Customers get more information about the product on Amazon, than in a bookstore. • Good discounts, due to big company. • Reviews from other buyers. • Books in many languages, much more than in local shop. • Delivery, you don’t have to transport the books yourself. • Online shop, no need for physical store/place.

  9. Weaknesses • Customers needs internet. • Customers needs credit card. • No free summary on the books. • Website is confusing, a lot of information. • No every country is represented. • You can’t see/feel the product. • Shipping costs.

  10. Opportunities • Expanding internet, growing fast. • Interactions, people relations. • Global market, globalization. • Internet connections are everywhere, so customers do not have to be in a certain place. • Growing demand for knowledge. • Technology develops, you can read books on mobile phones. • Internet is becoming a more and more used media.

  11. Threats • Videogames, DVD’s and movies are a more used media now a days than books. • Intense competition from physical shops, and other internet shops. • More internet safety will increase costs.

  12. Promotion campaign: • Bookmark with “Amazon.com” on it. Present for free when you buy a book. • Returning Customer discount – Buy 10 books – get one for free. Not necessary to buy the 10 books at once. • Newsletters – with personal information. • Amazon “light”. A website for people who thinks the Amazon.com is a bit overwhelming, could get a chance to use a less advanced Amazon, where they won’t have all the different opportunities, as on the real Amazon.

  13. Promotion campaign: • Competition for young upcoming writers. Customers on Amazon.com can download the different contributions, and decide who the winner is. The winner gets the book published and sold on Amazon.com. That way you could get a lot of specialized books, niche. • Advertising in universities and other places where students meet. Wallpapers, banners and so forth. • Expand the languages so that Danes could choose their language, Hungarians can choose theirs and so on. Also books in every language. Is would be easier for the customers if they can buy all the books they need on Amazon.com, instead of on different websites.

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