About Us

1. About Us

2. Standard Product Line Gerne Margo Nat Meg Skip Condi Brody Bond Bond Joni Maureen Stacey Ryan Ted Glenn Janet Tina Matty Jay Tom Peter Lynn Lucia Chip Cooper Sharon Tatum Keeton Mikey Graham Bud Benny Elizabeth Elizabeth Susan Brody Side Brody Bar Mike Taylor

3. Standard Product Line Brody Bench Brody Ottoman Bond Ottoman Bond Bench Marcie * Denotes Quick Ship Debra Keeton Ottoman Keeton Ottoman Keeton Ottoman Keeton Bench Cole Bench Formal Cube Robyn Mark Mark MarkBond Cocktail Bond Cocktail Bond End Bond End Bond Sofa Vala Cocktail Vala Cocktail Vala End Vala End Vala Sofa Knox Cocktail Knox End STStudio’s Standard Product Line has coordinating Love Seats and Sofas. Visitwww.sterlingtreestudio.com, or contact Customer Service for images.

4. Who is STStudio • Is the commercial brand for Carson's Inc., who has been making upholstered furniture in High Point, NC since 1946 • Employs over 100 individuals, three manufacturing facilities with over 300,000 sq. ft. of production space • STStudio has 18 independent rep groups across the U.S • Controls all aspects of the manufacturing process …with the key being one facility dedicated to frame production • Focused expertise on one single product category…upholstered seating • Willingness, structure and capabilities to manufacture customized products • Raw materials and our finished product are ALL made in the U.S.A • Defined/Proven price advantage over competition • Market segments: corporate, health care (general), university, retail store planning, stadiums/arenas, casinos, church/synagogues, senior care • Simple Brand Message…20 words or less… Upholstered Seating Focus, Control of Manufacturing Process, Made in U.S.A, Financially Stable, Custom/Modification Friendly, Surprising Price Points, Defined Value

5. STStudio Key Points • Style and scale of standard collection are a combination of Corporate and Hospitality designs…gives the Dealer an opportunity to pursue opportunities outside the corporate market segment • Multiple Lead Time options: QS=15 business day / Standard Product=5 weeks or less / Custom Product=8-10 weeks • No up-charge to custom match any finish • Price advantage over competition….improved margins (note attached)..dramatic price differences in love seats and sofas • Cost savings over competition gives designer, customer or Dealer the ability to upgrade textile selection and still remain under budget • Our ability to execute simple product modifications to our standard product (stitch detail, cushion density, width, etc.) tightens specifications and reduces competition • Our custom product capabilities assist in meeting customer’s unique requirements while giving the Dealer the opportunity for improved margins due to pricing is outside of commercial price list • Made in the U.S.A

6. Control of Frame Production

12. Sterling Tree Studio | PO Box 14186 | Archdale, NC 27263 | o.336-431-1270 |www.sterlingtreestudio.com

13. Sterling Tree Studio | PO Box 14186 | Archdale, NC 27263 | o.336-431-1270 |www.sterlingtreestudio.com

14. Sterling Tree Studio | PO Box 14186 | Archdale, NC 27263 | o.336-431-1270 |www.sterlingtreestudio.com

15. Sterling Tree Studio | PO Box 14186 | Archdale, NC 27263 | o.336-431-1270 |www.sterlingtreestudio.com

16. Sterling Tree Studio | PO Box 14186 | Archdale, NC 27263 | o.336-431-1270 | www.sterlingtreestudio.com

17. Sterling Tree Studio | PO Box 14186 | Archdale, NC 27263 | o.336-431-1270 | www.sterlingtreestudio.com TCU Carter Stadium

18. Shop Drawings

19. Competitive Analysis