1 / 17

Social Media and Media Opportunities for Adventure Activities Providers in North Wales

Social Media and Media Opportunities for Adventure Activities Providers in North Wales. Alexandra Marr & Associates. Content. Insight to social media Facebook Twitter Blogging LinkedIn YouTube Google Press promotions and Special Offers Press releases. Statistics.

erica-dale
Download Presentation

Social Media and Media Opportunities for Adventure Activities Providers in North Wales

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Social Media and Media Opportunities for Adventure Activities Providers in North Wales Alexandra Marr & Associates

  2. Content • Insight to social media • Facebook • Twitter • Blogging • LinkedIn • YouTube • Google • Press promotions and Special Offers • Press releases

  3. Statistics UK Facebook users: 29 Million YouTube exceeds 2 billion views a day 106 Million World population Twitter Users Average user becomes fan of 4 pages a month 400 Million active users. 50% of users log in everyday 70% of users engage in applications on Facebook Average user has 150 friends 45% of Twitter users aged 18-34 Average user spends 55 minutes Facebook& 15 minutes on YouTube per day Average user is invited to 3 events each month. 60 million users connect with Facebook from external websites Source web-monitoring.com

  4. Adventure North Wales to increase web traffic by 100% • Find new customers and media opportunities • Create a new level of customer service • Increase website SEO • Modernize through cheap and easy marketing • Build, target and maintain target audience

  5. How ANW will increase their web traffic • Adventure North Wales has a target to increase website traffic through their social media presence • Interact with media pages and partners • Add your businesses images for self promotion. Press pick up on popular online activities • Are you on ANW radar?

  6. “What happens in Vegas stays on…..” • Active users continuously see you on Facebook, less likely to regularly visit your website • Interact with pages, provide content for other pages. I.e. Adventure North Wales, VisitBritain, Visit Wales • Showcase what you have to offer, images, videos, etc.

  7. Remind, Promote & Interact Customers

  8. How Twitter can help your business… • Monitor competitors • Increase communication with customers • Target potential and existing customers • Follow relevant accounts such as Minty (the new representative for North Wales Adventure) • Interact with Adventure North Wales and send in your content • Promote your offers, events and images

  9. Finding customers & searching for information….

  10. Are you Linked in? • Business to business networking • Stay in touch with your business network • Explore opportunities • Track down journalists.

  11. Create a “wow” factor video • Get a lucky break for your business • Give customers a good insight to your business • Offer an extra hub of information

  12. Success…. • Your business must be actively updating on a daily basis • Fresh interesting content keeps customers entertained. • Social media is always hungry for more! Pictures, discussions, caption competitions, videos, polls, updates, competitions and blog posts….. • Monitor online activity and join in with the current trending stories • Just like a website, don’t allow it to become out-of-date. • If you don’t have time, ensure that partners have your content to do it for you (ANW, Visit Britain, Visit Wales, regional tourism boards)

  13. Google • Register your business with Google places • Increase Google ranking • Increase SEO to your website. • Support the “Android revolution” • Facebook places, Yelp, BrownBook, etc.

  14. Press Release Distribution • Send your press releases to editors and journalists. • Lots of website online: • http://www.prfire.co.uk/ • http://www.pressbox.co.uk/ • http://www.ukprwire.com/ • http://www.journalism.co.uk/ - cost £30 per release, includes posting over Twitter and e-mail. • http://www.free-press-release.com/

  15. Send your special offers to ANW in 50 words and we’ll do the rest…..

  16. Alexandra Marr & Associateswww.alexandramarr.com • Pioneer of Social Media marketing, started one of the first tourism based Facebook pages, which now has a following of over 130,000 • 10 years experience of working in the the UK tourism sector • Specialists in digital marketing • Successful marketing campaigns on national and global scales • Work with small and large businesses and destinations • Proven results for regular press coverage

  17. Any Questions….? Contact us for more information: amarr@alexandramarr.com frank@alexandramarr.com Feel free to connect on LinkedIn.

More Related