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Michelle Gloeckler February 2010 - PowerPoint PPT Presentation


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Future: Fast & Fun. Michelle Gloeckler February 2010. Why am I here?. Winning together; Winning the. The consumer. TODAY. FUN. The consumer. TOMORROW. 1. 1. %. 2. 9. %. The consumer today…at Walmart. (vs. 22% for US). Walmart HHs earn less than $30,000/ year.

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Presentation Transcript
slide1

Future:Fast & Fun

Michelle Gloeckler

February 2010

why am i here
Why am I here?

Winning together;

Winning the

The consumer

TODAY

FUN

The consumer

TOMORROW

slide3

1

1

%

2

9

%

The consumer today…at Walmart

(vs. 22% for US)

Walmart HHs earn less than $30,000/ year

Decline in grocery sales in last week of month vs. first

the consumer today at walmart
The consumer today…at Walmart

Pay Cycle Spikes In Grocery Sales

Average Grocery Sales by Date*

Beginning of Month Spike

Middle of Month Spike

Date of Month

* Average of 4 Months, Sales Indexed by Day of Week; Graphed Over 31 Days

new normal a new way of shopping
New normal: A new way of shopping

Unemployment

Food stamps

Do more with less

We know this economy is tough

Yet our consumers are

RESILIENT!

the consumer tomorrow
The consumer tomorrow
  • Brands
  • Digital
  • Value
  • $
  • C

The consumer

TOMORROW

chocolate brand leadership is constant
Chocolate brand leadership is constant

Top chocolate brands 1980’s

Top chocolate brands 2008

gum brand leadership is dynamic
Gum brand leadership is dynamic

More recentinnovations

Top gum brands 1980’s

Top gum brands 2008

decade of the digital consumer
Decade of the digital consumer
  • Not only the logos, but even the business models were unimagined in the 90s…
  • …and no one used“friend” as a verb!
value
Value
  • Large sizes
  • Rituals

at a great price

winning together

BringBOLDideas

Understandthe consumer

Developthe collaborative strategy to win

Understandthe retailer

Winning together

Grow & learn