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SEOs were skeptical of Core Web Vitals. However, this study shows that businesses are taking Core Web Vitals seriously. It is impossible to attribute any ranking increases or decreases solely to Core Web Vitals. However, smart SEO necessitates driving incremental gains. And any positive signal you can send Google has the potential to improve your ranking and visibility.
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Sites Ranking Sites Ranking Improved By Improved By Core Web Vitals Scores Scores
According to new research, organizations have been investing resources in improving their Core Web Vitals scores.
One year later, Core Web Vitals. Google's page experience update began rolling out on June 15, 2021, just over a year ago. It was finished on September 2nd.
The three Core Web Vitals website performance metrics were a subset of the overall Page Experience Update. Those metrics are:
Largest Contentful Paint (LCP) – loading, target 2.5 seconds.
First Input Delay (FID) – interactivity, target 100 milliseconds. (Note: Google announced in May that it might replace FID with a new metric called INP – Interaction to Next Paint).
Cumulative Layout Shift (CLS) – visual stability, target 0.1.
Why do we care? SEOs were skeptical of Core Web Vitals. It is impossible to attribute any ranking increases or decreases solely to Core Web Vitals. However, smart SEO necessitates driving incremental gains. And any positive signal you can send Google has the potential to improve your ranking and visibility.
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