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CATI research methodology is becoming more popular in recent times in B2B market research. Research as we all know is a crucial part of any business.Research data will be helpful in business decisions. <br>
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Research as we all know is a crucial part of any business. Especially the insights from these research data will be helpful in business decisions. Many research models are there on the market which helps in data gathering significantly.
What is CATI research methodology? Let's understand about this B2B market research type here. CATI – Computer-assisted Telephone Interviewing, is a form of automated survey that uses a particular software to provide the interviewer with the script.
CATI research methodology is becoming more popular in recent times in B2B market research. Since this type of research can be completed within a short period of time with accurate results companies prefer using it.
Advantages of CATI research methodology: Cost-effective – When compared to face-to-face surveys, the CATI surveys are highly cost-effective and everything can be done remotely. Higher response rate – Not everyone will reach out to the meeting when it's scheduled. Due to different reasons, few people may avoid attending the meeting. But it's not the same with CATI. With CATI you can get a higher response rate.
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