What Are the Key Differences Between Direct and Personal Selling?

Direct selling and personal selling are two essential sales approaches, each offering unique benefits. Direct selling involves independent representatives or distributors who sell products directly to consumers without using traditional retail channels. This method typically occurs through one-on-one interactions, often in informal settings like home meetings or online platforms. The key advantage of direct selling is its focus on personal relationships and direct communication, fostering trust and long-term customer loyalty.

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