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Direct Selling vs Personal Selling: What You Need to Know

Two such popular marketing model is direct selling and personal selling. Companies should be aware about the similarities, advantages and differences for building successful customer relationships. <br><br>Direct selling is the distribution of products through independent distributors. There are different types of direct selling such as door-to-door sales, multi-level marketing (MLM), Online direct selling etc <br><br> Personal selling is the selling of products face-to face. The key focus of personal selling is building strong relationships, understanding customer needs, and providing tailored solutions

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Direct Selling vs Personal Selling: What You Need to Know

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  1. Direct Selling vs Personal Selling: What You Need to Know Epixel MLM Software www.epixelmlmsoftware.com

  2. What is Direct Selling? What is Direct Selling? • Direct selling is the distribution of products and services through independent distributors. • Direct selling lies in the personal interaction between the seller and the buyer, facilitated by independent sales representatives or distributors. 7/23/2025

  3. Types of Direct Selling • Door-to-door sales: It involves sales representatives visiting each home in their target area to demonstrate products or services, offering a personal touch and immediate interaction. • Home parties: This involves product demonstrations in a relaxed, social setting where guests can try, ask questions, and buy—leveraging peer influence and personal networks. 7/23/2025 3

  4. • Multi-level marketing (MLM): Multi-level marketing (MLM) builds a network of distributors who earn commissions on their sales and those of their recruits. • Online direct selling: This uses digital platforms like social media, personal websites, and virtual parties to help distributors reach a wider audience beyond geographical limits. 7/23/2025 4

  5. Example companies of Direct Selling 7/23/2025 5

  6. What is Personal Selling? • Personal selling involves one-on-one interactions where the sales representative uses interpersonal skills to build relationships and present customized solutions based on the customer's needs. • This approach is consultative and personalized, allowing for immediate feedback and real-time adjustments to sales strategies. 7/23/2025

  7. Methods of personal selling • Face-to-face sales: Personal selling enables direct, real-time interaction where the salesperson addresses customer concerns and closes sales on the spot with meaningful engagement. • Consultative selling: Here, the salesperson acts as an advisor, prioritizing the customer's needs and offering tailored solutions, which builds stronger relationships and boosts satisfaction. 7/23/2025 7

  8. • Relationship selling: Focuses on building and nurturing customer connections through ongoing interaction and service, leading to trust, repeat sales, and long-term loyalty rather than relying on price or product features. 7/23/2025 8

  9. Technology solutions providers Real estate agents Luxury goods sales Examples of personal selling 7/23/2025 9

  10. Aspect Direct Selling Personal Selling Direct sales product via demos, home events, or online channels. Face-to-face selling focused on customer relationships. Definition Based on personal relationships and informal communication. Structured process with lead generation and networking. Sales Approach Professional meetings, presentations, and negotiations. Customer Interaction Casual, personalized demos in friendly environments. Direct selling vs personal selling Independent distributors sell directly to customers. Sales reps are hired as part of the company’s team. Recruitment Detailed product presentations in formal settings. Product Demonstration Informal product showcases at events or gatherings. Flexible, relationship-driven process. Systematic sales process with clear stages. Sales Funnel Planned follow-ups through formal channels like emails and meetings. Occurs through personal or social contact. Follow-up 7/23/2025 10

  11. Aspect Direct Selling Personal Selling Prioritizes stronger bonds with existing customers over rapid expansion. Expands quickly through networks of independent sellers. Market Reach Affordable startup with low initial investment and minimal infrastructure. Requires higher investment in hiring and training a dedicated sales team. Business Business goals of goals of direct selling direct selling and personal and personal selling selling Cost of Entry Builds connections through networks, but with less one-on-one engagement. Excellent for building trust through direct, personalized interactions. Ideal for selling premium or complex products that need detailed explanation. Relationship Focus Less effective for high- priced or complex products. Product Suitability 7/23/2025 11

  12. Read more: www.epixelmlmsoftware.com/blog/direct-selling-vs-personal- selling

  13. THANK YOU 7/23/2025

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