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What Is Ecommerce? Everything You Need to Know What Is Ecommerce? To put it in a simple and comprehensive way, it’s the buying and selling of goods and services over the internet. Customers/clients approach websites or online stores, purchase the goods or services and pay using electronic payments methods. Once the payment is received the merchant ships the goods to the client to the given address or in case of services, provides it. Now it may all seem very simple, easy and uncomplicated right, well it's anything but that. There is a deep and convoluted process at the back end which is done by shopify developers and other ecommerce experts. How Does an Ecommerce Store Work? An ecommerce store works more or less on the same principles of a brick-and-mortar store. Just like the physical stores, potential customers come into your store, create an impression by looking at the display, prices and friendliness, make a purchase and leave the store. The only main difference is that they do all that from the comfort of their homes. But the similarities are merely on the surface here, a lot is happening behind the scenes. A customer visits an online store, browses the online store and various products it has to offer, chooses one, selects the color and size and adds it to the cart. The order manager confirms that the product is in stock, the customer moves to the next step that is check out. After that the customer enters his/her payment details, shipping and billing information. The payment processor, in most cases the bank confirms that the customer has sufficient balance completes the transaction. The customers get a notification from the online store that the payment went through, all this can happen under 30 seconds. The warehouse is notified about the new order, it's processed and then shipped. The customer is notified via email that the product is dispatched and provided with a tracking number. The order is delivered to the given address and the transaction is completed. This is how the process of a transaction looks like on an ecommerce site. It’s the most rapidly growing industry which is expected to surpass the sales of $7 trillion by the end of year 2022. It's absolutely important to understand that the ecommerce trends are ever-changing and if you want to make big with your online store then you have to keep up with the new trends, technology advancements, marketing tools and other strategies. Hire a good ecommerce agency and well versed shopify developers to ensure your business is on the right track. Different Types of Ecommerce Business Models There are different kinds of ecommerce business models you can choose from depending on the investment, preferences and business nature. For every ecommerce business model there are different techniques, strategies and principles. The most popular ones are the B2B, B2C, C2B and C2C. Let’s briefly discuss each one below.
1.Business to Business B2B The business-to-business model is basically the ecommerce term of wholesale selling. In this model big businesses sell their products to other small businesses at really low prices so that they can earn profit over them like Alibaba. Another case can be an ecommerce store giving services to other ecommerce stores like Shopify, it provides other ecommerce businesses a platform on which they can make their online store and earn. 2.Business to Customer B2C This model of business is the most common one, when you want to launch an online store you most probably want to sell goods to direct customers right? Well, this business model will allow you to do just that. Big online stores like Amazon, Apple and Walmart work on this model. 3.Customer to Business C2B Now this model is gaining popularity at a rapid pace, in this model customers provide their services or goods to big businesses. This could be social media services, photography or other products. 4.Customer to Customer C2C Customer-to-customer business model is relatively new but trust me this could change the course of online businesses over a couple of years. In this model, customers provide goods and services to other customers without having any specific website or store of their own. Online stores like eBay, Etsy and Craigslist offer platforms to just that. It could be something brand new but you got the wrong size or it could be something expensive but you now want to get something new. Pros of Ecommerce Business This goes without saying that an ecommerce store or business is a very profitable venture but there are other benefits as well if you’re new to the world of ecommerce or shifting from physical store to online store. Firstly, it has far less fixed costs than a physical store, no rent, utility or salesman costs. It is operable 24/7 without anyone coming and any hour of the day and shop from your store. An online store can house much more products than any physical store can ever do. As there is no need of displaying products, you just need good quality pictures from every angle and you can put the product in any warehouse which has far less rent and other costs. You get a lot of customer insight like email id, phone number, address and other information that can help you target an audience. You just need shopify developers and an ecommerce agency to set you up and you are good to run a business. Cons of Ecommerce Business
Just like any business, ecommerce business does come with its own set of challenges like a limited customer approach, there are many people who are still orthodox in their shopping habits and don’t trust products without feeling them. On top of that, fraud, scam, credit card non payment problems are rampant in ecommerce. As there is no physical intervention people just simply abandon their carts and leave. Shipping and delivery times are mostly dependent on courier service providers which make many people frustrated and in turn blames the online store. Conclusion Ecommerce is a cut-throat business but without a speck of doubt it’s the future of all business and anyone who wants to earn big needs to get on with setting up their business online. Big giants like Amazon, Taobao, Tmall, AliExpress, eBay and Walmart are all online stores.