BigCommerce Development Company

1. Design and Development Essentials to Drive Ecommerce Conversions Ecommerce businesses are ruling the world market and have seen exponential growth in a few years. Internet and technology has made the shopping experience of the customer just a few click and taps away. But the other side of the coin is that due to so much growth and progression in e-commerce trade, the market has become saturated. In order to stand out of the crowd and make sure your website is visible to a greater number of audience, its imperative to invest in designing and developing of the website. BigCommerce development company like having years of experience under their belt, design a website that’s sure to enhance the user’s shopping experience, ensuring that the browsers become buyers. Web designing and developing isn’t merely about pretty pictures, displays and themes. A good website design is what makes the whole purchasing process a breeze for the potential buyer so that with just a few clicks your product is sold. The website design should be based on the latest trends of the ecommerce, it should be quick to provide all the essential information that the customer might need in the most subtle yet profound way, the website design should make the company appear trustworthy, reliable and dependable and lastly the design should support the user journey through out, keeping in mind the final sale. In this article, we will discuss all the design and development essential principles that will help increase the conversion rate, sales and also ensure that the customers keep coming back. 1. Make a Strong First Impression “First impression is the last impression”, we all have heard about this phrase and it’s very true when it comes to ecommerce conversions. Make sure that your homepage or landing page is inviting, hooking and increasing the rate of conversion by providing the essential tools for browsing and giving the important information about the products and brand right off the bat. If you’re running an omnichannel business that has its roots on various platforms then make sure you have landing pages specific for those platforms. Keep in mind both kinds of customers, the ones that know what to buy and the ones that are just browsing your website to find a product of their liking. Bonus tip- make sure your search bar on your home page/landing page is visible especially if you have a lot of products to offer. 2. Nonchalant yet Strong Call-To-Actions Call-to-action buttons can be your best friend when aiming for conversion of browsers to buyers. These buttons, when placed at the right step of the browsing or buying can make an instant conversion. These call-to-action buttons also allow fewer clicks thus inciting the customer to go for the product. Make sure that your call-to-action buttons are clear, casual, distinctive yet powerful in impact. A usual CTA button looks like “Buy

2. Now” or “Add to Cart” or “Shop Now”, which immediately put the product in the cart and seals the deal of conversion efficiently. Some fool-proof ways of putting a successful CTA button is that it should be in a distinctive color that isn’t used anywhere else on the page. It should be a stark contrast with the background with words written in all caps. These little things grab the attention and encourage the customer to make the purchase. 3. Easy Checkout Process The CTA buttons surely put the things in motion but that doesn’t mean that the purchase is done. The customer’s journey is off to a great start but it will end only when the checkout process is done with ease. Make sure your checkout process is painless, quick and requires very few steps. A one-page checkout is a must-have if you already don’t have it on your website. Hire a BigCommerce development company that is on top of these BigCommerce development services in a timely manner, so that the customers are done with their purchase in minutes, feeling satisfied, excited and pumped for the products top arrive. If your checkout process is demanding, draining and daunting be ready for the worst ecommerce problem, cart abandonment, which accounts for 21% of the people. 4. Provide Social Proof Today’s customer is very clever and values their hard earned money a lot, besides the concentration spans, loyalties and priorities of the people have shifted dramatically so which brings to our next essential design tip that is product reviews. Make sure your website flaunts the reviews left by the happy and unhappy clients, yes both. If you only have good reviews in there, people will deduce you as scams so a healthy mix is a must. Many clients like to read the reviews made by total strangers and believe in them as they have real experience with the products. Summary If your website is lacking in any of these above-mentioned design essentials then hire a good BigCommerce development company and get them incorporated now, these will surely bring you exponential conversions and set things in motion for you.