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THE GOOSE THAT LAYS GOLDEN EGGS. Customer-Driven Alliance. Creating A Distinct Market Advantage. The Cheese Moves All The Time. Opportunity!!!. In a period of rapid change, the only ones who survive are those who innovate and create change. --Peter Drucker. Travel Agencies. Video.

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the goose that lays golden eggs

THE GOOSE THAT LAYS GOLDEN EGGS

Customer-Driven Alliance

in a period of rapid change the only ones who survive are those who innovate and create change
In a period of rapid change, the only ones who survive are those who innovate and create change.

--Peter Drucker

synergy
Synergy

Businesses that ally with each other bring more value to their customers than either one alone could bring.

slide17

CUSTOMER

MORTGAGE

COMPANY

The Problem!

Agent

You Don’t Even Need An Agent

Agent

N

E

E

D

Agent

State Farm

Travelers

Chubb

Insurance Industry

Safeco

HO3

POLICY

media advertising
Media Advertising

All insurance ad spending: $3.5 billion

Geico & Progressive’s share: $1.9 billion

auto insurance drivers
Auto Insurance Drivers?
  • Save Money
  • Better Coverage
  • Better Customer
  • Experience
media advertising1
Media Advertising

An Agent That Cares

A Claims Process That

Will Take Care Of You

agent alliance
Agent Alliance
  • Enhanced Claims Service:
    • Questionable claims
    • Deductible controls
  • Savings Beyond Policy $:
    • Prevention
    • Preparedness
    • Small claims assistance
  • Defined Customer Experience:
    • Critical help
    • Critical contact
    • Claims controls
3 big targets
3 Big Targets
  • Powerfully create loyalty between clients and agents
  • Establish a basis to build personal interaction that follows the market trends in internet and video
  • Create a purpose for referrals