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Site Attractiveness Chapter 4

Site Attractiveness Chapter 4. to Stickiness. Interactivity No static brochures Internet is interactive, so people (your target market) increasingly expect interactivity Some interactivity features mimic those of brick-and-mortar business practices

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Site Attractiveness Chapter 4

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  1. Site AttractivenessChapter 4

  2. to Stickiness • Interactivity • No static brochures • Internet is interactive, so people (your target market) increasingly expect interactivity • Some interactivity features mimic those of brick-and-mortar business practices • Other features are unique to the Internet (e.g., database search of a site or catalog)

  3. to Stickiness • Direct Selling & Services • Catalogs • Pages 81-82 describe your types of sites (at least most of your sites) • Businesses with more variety and depth in their product lines/merchandise require more sophisticated catalogs • Categories • Search • Tie-ins with other retail formats (stores and/or catalogs)

  4. to Stickiness • Direct Selling & Services, continued • Online ordering • Contact information for later sales • Printable order forms • E-mail • Shopping carts • Auctions • Traditional • Reverse • The Web as Distribution Channel • Entertainment • Software • Services • Promotional materials

  5. to Stickiness • Supporting Transactions • Search engines • Samples • Utilities • Support related to your business • Stimulating Return Visits • Updates to all of the above • Tie-ins with other business formats

  6. to Stickiness • Communication, one-to-one • Real time • Service • Chat Rooms • Asynchronous • E-mail • Bulletin Boards • Surveys

  7. to Stickiness • Communication, one-to-many • Teleconferences • Videoconferences • Webcasts & “Webinars”

  8. to Stickiness • Important for Interactive Content to be: • Useful • Easy to use • Service oriented • Relevant to your site/business

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