【 Taiwan Cinema & TV Industry Development Strategy 】

1. 【Taiwan Cinema & TV Industry Development Strategy】 Government Information Office, R.O.C. August, 2005

2. Taiwan Film Industry Development Strategy Introduction: Beginning in 2003, the Executive Yuan (the cabinet) has strengthened the planning and implementation of two film industry development initiatives, the Film Industry Development Plan and the Digital Content Project, outlined in Challenge 2008: The National Development Plan. In these past two years, these steps have already begun to produce positive results. To take advantage of this period of opportunity, GIO together with film industry experts and scholars have carried out research and dialogue to find the best path to develop our film industry. We all believe that Taiwan must raise the level of administrative guidance and cooperation in those industries, and have therefore decided to establish the Executive Yuan Cinema & TV Development Coordination Committee. The purpose of this committee is to plan effective executive policies and set industry goals in order to increase the value of the Taiwanese cinema & TV content output and ignite its spirit.

3. Statistics of Taiwan Film Industry (continue) Box office of Taipei city

4. Statistics of Taiwan Film Industry Box office of Taipei city ＊Total box office=Box office in Taipei × 1.99

5. 2002,2003 Cultural Creative Industries－Firms, Workforce, and Production Value Unit:NT$ (Thousand):firms:people

6. Film/TV Industry Development Coordination Committee Structure Premier Chair Vice Chair Vice Premier Committee Members Attending Discussions The Committee Permanent Members Gov’t affairs Representatives Council for Cultural Affairs Research, Development and Evaluation Commission Executive Yuan Financial Supervisory Commission Executive YuanScience and Technology Advisory Group Government Information Office Economic Ministry Finance Ministry Council for Economic Planning and Development Ministry of Education Directorate-General of Budget, Accounting and Statistics Industry Representa-tives Scholars Executive Yuan Development Fund Invited on a Case by Case Basis Invited Professionals and Scholars Ministry of Transporta-tion Ministry of Defense Ministry of the Interior Local Governments location Filming Service ．location ．National Park Service ．Traffic Control ．Help with Street Closing ．Films supporting military education ．location ．Filming Service Strategy Group Working Group GIO Department of Motion Pictures Secretariat Discussion

7. Three major approaches for film/TV industry announced by the Film Committee, the Cabinet : • Recipients of the prize of NT&100 million at most would be the production company and the director of the Taiwanese film that wins the important competition awards at the four major international festivals. Those films, either independently produced or co-produced, winning the above-mentioned awards should show parts of its content promoting Taiwan's image. Apart from the prize of NT&10 million, each of the production company and the director of the winning film shall be granted additional NT$ 40 million in case of any planned film-shooting project within two years after the award. That is to say, the whole prize could reach as high as NT$ 100 million through the combination of winning award and the additional grant afterwards. • In order to upgrade the local film-making industry, the GIO is also planning to grant subsidies for foreign film producers who come to Taiwan to shoot films that include local scenic locations and cultural sites. The planned major incentive would be the rebates of the rates between 5% and 20% for the foreign team's expenditures of local labor and other miscellaneous items. • Three-in-one event (The Golden Horse Awards, Golden Bell Awards, and the Taipei TV Festival) on 11/9-11/14 of this year will be presented in the "Taiwan Film and TV Festival." with a sequence of activities. Such a pooling and integration of resources from local and international film industries is expected to create a synergy that would attract international participation.

8. Taiwan Film/TV Industry Guiding Principles and Development Strategy Guiding Principles • An industry’s primary and most crucial concern is its market. • The basic market value of art and other creative endeavors lie in quality and innovation. Development Strategy • Increase the administrative level of guidance of the industry and concentrate the government’s resources to establish an integrated relationship • Guidance in both artistic and industrial areas complementing each other • Increasing quantity of works to fire up the industry • Promoting quality of works increase film value • Encourage creating movies and entertainment programs with high added value • Prioritize the creation of programs highlighting Taiwan’s characteristics • Encourage connecting up internationally to broaden the worldwide market and encourage international cooperation and joint ventures • Usher in people with finance skills and increase financial knowledge • Encourage increases in industry skills and upgrades in technical sophistication • Promote entertainment cooperation policies, establish an entertainment industry promotion platform

9. Film/TV Industry Development Plan Policies: • Using “Taiwan’s Push to Produce 100 Films” to increase the quantity of films produced. Encourage the movie industry to produce high-grade programs in order to increase competitiveness. • Establish a finance guidance system for the film industry. Assist in establishing a “seed bank.” (Creating a sound finance mechanism for the industry) • Establish GIO’s Film Incubation Center and Film Industry Production and Marketing Platform. Organize Film Fundraising Plan FPP. (Establish mechanism to promote an intra-industry personnel chain) • Organize “The Year of the Taiwan Movie Script” (Develop creative development in the industry) • Spread education of cultural imagery (Broaden the market and establish a mechanism for industry inter-personal links) • Develop exportation of the products, broaden international markets (Establish mechanisms to opening new markets)

10. Film/TV Industry Development Plan Policies (continued): 7. Offer services to attract international groups to Taiwan for to produce films and use Taiwan as a backdrop. (Promote internationalization of the industry) 8. Develop a well organized system to promote convergence in the film industry. (Develop mechanisms to promote film industry links) 9. Hold the Taipei Film Festival, Golden Horse and Golden Bell Awards together as a three-in-one film industry carnival in order to multiply the industry benefits (Develop mechanisms to promote film industry links) 10. Advance the development of a digitized film industry (Promote the upgrading of the film’s digital skills)

11. Film/TV Industry Development PlanAchievements • 1. Quantity of Films Produced In the first seven months of 2005，31 domestically produced films have already been completed. During the same period last year, only 13 films were produced. This is an increase of 140% over 2004. • 2. Movie Viewing In the first seven months of 2005, domestic films were viewed in theatres over 224,812 times. This is a 62% increase over last year during the same period, where there were 138,712 viewings.

12. 3. International Film Festival Achievements 4.Current examples of foreign film professionals inquiring about international cooperation with Taiwan 1. The American company, Grand Illusions Media Partners, is eagerly inquiring with GIO regarding the film “Beast of bataan” and regarding cooperation and investment with domestic media firms. 2. Hollywood media company, Legacy Entertainment Services contacted GIO with the hope of arranging to cooperate with domestic firms to produce a film. 3. Singaporean media company, Scorpio East Entertainment along with internationally renowned movie producer Mr. Barrie Osborne will visit Taiwan in mid-September to do fact-finding about their plan to cooperate on a film together.

13. Implementation of “Film / TV Industry Revitalization Achievement” ( continued ) 5. Promoting digitalization in TV/Film content industry 1.Guiding Taiwan’s TV/Film Digital Development

14. Implementation of “Film / TV Industry Revitalization Achievement” 5. Promoting digitalization of TV and film industries 2. Developing related manpower resources

15. A Three-In-One activity: Golden Horse Awards; Golden Bell Awards; Taipei TV and Film Festival The 2005 “Taiwan Film and TV Festival”

16. ～2005 Film/TV Festival～ Background Convergence of visual media is a modern trend. Major international TV and film activities, such as the Cannes, Pusan, Singapore, Hong Kong, and Shanghai festivals are moving toward integration a development of global opportunities in order to enhance national competitiveness. Previously the GIO has held the Golden Horse Awards, the Golden Bell Awards, and the Taipei TV festival separately, making it difficult to integrate manpower and resources. This year, a “three-in-one” activity is planned, bringing them together in series of events under the name “The Taiwan TV and Film Festival.” This new event will pool the resources of local and international TV and film industries, creating a synergy that should bring a new outlook and new commercial opportunities.

17. 2005 Taipei Film / TV Festival Golden Horse Awards Golden Bell Awards • TV/Film exhibit • seminar • TV/film production investment on planning and finance-matching meeting • International film festival • Seminar on digital issues • Poster exhibition • Ticket contest • Campus lecture tour • Golden Horse AwardsChinese Films • Golden Horse nominees film exhibition and cocktail party • Star Boulevard, Awards ceremony, Keelung day trip, farewell party • International digital short filmexhibition ＊joint welcoming party(11/10) ＊TV/film fair and market exhibit opening (11/11) ＊International digital short film awards and closing ceremony ＊Golden Bell Awards (11/12) ＊Golden Horse Awards (11/13) ＊TV/film production investment planning and finance-matching meeting (11/11-12) ＊Summit meeting (11/11-12) • Little Golden Bell garden party • Golden Bell Radio Awards • Golden Bell TV Awards • Golden Visual Awards

18. 2005年10月、11月 國內外重要相關影視活動暨市場展時程 甘特圖 日期 活動名稱 10月 11月 1~5 6~10 11~15 16~20 21~25 26~31 1~5 6~10 11~15 16~20 21~25 26~30 1.釜山影展（韓） 2. MIPCOM （法） 3.東京影展（日） 4.AFM （美） 5.BCWW （韓） 6.金馬影展開幕 7.小金鐘 8.金雞百花（中） 9.廣播金鐘 10聯合迎賓晚會 11台北影視節 12影視博覽開幕 (上午) 13國際數位短片閉 幕(下午) 14電視金鐘頒獎 (晚) 15金馬入圍晚會 (晚) 16 金馬頒獎 17四川電視節 (中) 18金視獎(未定) 19 ATF （新） ～2005 Taiwan Film/TV Festival～ 2005 Schedule of Major TV/Film events and market exhibits in Oct/Nov Gantt Chart

19. 2005年10月、11月 國內外重要相關影視活動暨市場展時程 甘特圖 日期 活動名稱 10月 11月 1~5 6~10 11~15 16~20 21~25 26~31 1~5 6~10 11~15 16~20 21~25 26~30 1.釜山影展（韓） 2. MIPCOM （法） 3.東京影展（日） 4.AFM （美） 5.BCWW （韓） 6.金馬影展開幕 7.小金鐘 8.金雞百花（中） 9.廣播金鐘 10聯合迎賓晚會 11台北影視節 12影視博覽開幕 (上午) 13國際數位短片閉 幕(下午) 14電視金鐘頒獎 (晚) 15金馬入圍晚會 (晚) 16 金馬頒獎 17四川電視節 (中) 18金視獎(未定) 19 ATF （新） ～2005 Taiwan Film/TV Festival～

20. 2005年10月、11月 國內外重要相關影視活動暨市場展時程 甘特圖 日期 活動名稱 10月 11月 1~5 6~10 11~15 16~20 21~25 26~31 1~5 6~10 11~15 16~20 21~25 26~30 1.釜山影展（韓） 2. MIPCOM （法） 3.東京影展（日） 4.AFM （美） 5.BCWW （韓） 6.金馬影展開幕 7.小金鐘 8.金雞百花（中） 9.廣播金鐘 10聯合迎賓晚會 11台北影視節 12影視博覽開幕 (上午) 13國際數位短片閉 幕(下午) 14電視金鐘頒獎 (晚) 15金馬入圍晚會 (晚) 16 金馬頒獎 17四川電視節 (中) 18金視獎(未定) 19 ATF （新） ～2005 Taiwan Film/TV Festival～

21. 謝 謝 指 導 ~Thanks~