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Joshua Auger Business Marketing Consultant jauger@nhmagazine.com 603-413-5144. New Hampshire Magazine is a McLean Communications Publication, which is a wholly-owned subsidiary of Yankee Publication. Introducing. McLEAN COMMUNICATIONS. Custom. Yankee Publishing, Inc. Who is.

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slide1

Joshua Auger

Business Marketing Consultant

jauger@nhmagazine.com

603-413-5144

New Hampshire Magazine is a McLean Communications Publication, which is a wholly-owned subsidiary of Yankee Publication

slide2

Introducing

McLEAN COMMUNICATIONS

Custom

Yankee Publishing, Inc.

slide3

Who is

For more than 15 years, McLean Communications publications have embraced the best of what the state of New Hampshire has to offer. It is our mission to help readers understand what is unique about the NH experience and help enhance their identities as residents, homeowners, parents and business owners.

Custom

Yankee Publishing, Inc.

slide4

Products of

Yankee Publishing, Inc.

who is
Who is
  • Subject matter: Embracing the NH lifestyle, from the Mountains to the Lakes to the Seacoast, including what makes NH special, eating out, shopping, day tripping, outdoor adventures, health and legal matters, home improvement and topics for Seniors.
  • Products:
    • New Hampshire Magazine (12x): 110,000 readers (20,000 paidsubscribers, 6,000 newsstand, audited pass-along)
    • New Hampshire Magazine—Bride(2x): 12,000 readers (newsstand plus complimentary by mail to registered brides and at bridal events and salons)
    • Annual Guides: Destination NH, Healthcare Guide, Holiday Gift Guide,Independent School Guide
    • eNewsletters: Cuisine eBuzz (monthly to 11,000 subscribers) andNH Magazine eNewsletter (monthly to 18,000 subscribers)
    • NHmagazine.com: 200,000 page views/month
    • Awards Events: Best of NH, Top Doctors, Top Dentists, Top Lawyers
  • Reader demographics:
    • Average net worth of paid subscribers: $950,000
    • 69% are women, 79% are married—most share their issue with a spouse
    • Two out of three work in professional or managerial positions
    • Readership: 84% take action by responding to ads, listings, and travel suggestions

Yankee Publishing, Inc.

who reads
Who reads

1 hour

is spent reading

each issue on average

69%

of readers

are female

Readers spend an average of

$220

each month dining out

Readers have a

net worth of

$1 Million

63%

use New Hampshire

Magazine for travel and entertainment plans

Half

of the working households

contain top or

mid-level managers

4.1

people read

each issue

70%

Readers visit a website after reading an issue

3 out of 4

Readers stayed overnight in a New Hampshire hotel, motel or inn

91%

Reference “Things to Do”

on nhmagazine.com for New Hampshire events

Source: 2014 CVC Audit & 2014 Accelera Readership Study

Yankee Publishing, Inc.

who is1
Who is
  • Subject matter:Architectural, interior and landscape design inspiration and ideas--fromhistoric to contemporary—for high-end New Hampshire homeowners.Topics include renovation, design and architecture projects profiles, howto buy, gardens and cooking.
  • Products:
    • New Hampshire Home Magazine (6x): 55,000 readers(6,000 paid subscribers, members of the American Institute ofArchitects, American Society of Interior Designers, and HomeBuilders & Remodelers Assn. of NH, newsstand (400 locations),audited pass-along, bonus distribution at home shows, kitchentours, home and garden events)
    • Awards Event: New Hampshire Home Design Awards
    • eNewsletters: NH Home (bi-monthly to ??? subscribers)
    • nhhomemagazine.com: 7,000 page views/month
  • Reader demographics:
    • Average net worth of paid subscribers: $750,000
    • More than 50% have a construction project planned in the next 12 months
    • Average Readership: one hour-plus per copy with each issue referenced more than 3x
    • Ad Readership: 81% are interested in the ads, 71% take an action in response to ads

Yankee Publishing, Inc.

who reads1
Who reads

1.25 hours

arespent reading

each issue on average

43%

of readers

own homes larger than 2,500 sq. ft.

60%

of readers

have a 4-year

Bachelors’ degree or more

73%

of readers

are female

FOUR

people read

each issue

Readers have an average

remodeling budget of $44,000

31%

of readers own

vacation homes

56%

of readers have owned their home for 10 years or less

Two-thirds

of readers have taken a product or store follow-up action after reading an issue

Typical home values

average nearly

$500,000

Source: 2014 CVC Audit & 2014 Accelera Readership Study

Yankee Publishing, Inc.

slide9

Who is

Subject matter: Business decision-makers turn to NHBR for authoritative and in-depth news coverage of the sectors that comprise New Hampshire’s vibrant business community, ranging from real estate and construction, technology, financial services and hospitality.

Products:

New Hampshire Business Review (26x): 50,000 readers (12,500 paid and requested subscribers)

Annual Guides: Meeting and Convention Planner, Business Services Guide and Book of Lists

eNewsletters: Daily News Browser (daily to 7,200 subscribers) and Real Estate and Construction News Roundup (weekly to 6,600 subscribers)

NHBR.com: 50,000+ page views/month

Award Events: Outstanding Women in Business, Best of Business, Financial Executive of the Year and Business Excellence Awards

Demographics:

 Readers: 50,000

Average household income: $155,000+

Average age: 55

Average net worth: $1,000,000

59% of our readers are male and 41% are female

Yankee Publishing, Inc.

who reads2
Who reads

Readers spend an average of

25 minutes

Reading each issue of NHBR

Readers dine out more than

five times

each month

59%

of readers

are male and 41% are female

41% Found new client or customer leads

HALF

Visit NHBR.com and

3 out of 4

Subscribe to the

Daily News Browser

The average income of New Hampshire Business readers is

$155,000.00

Readers have an average household net worth of nearly

$1 million

78%

of readers are mid-level executives or higher

75%

Have the authority to purchase for their business or employer

Half read NHBR at home

Yankee Publishing, Inc.

Source: 2014 CVC Audit & 2014 Accelera Readership Study

slide11

Who is

Subject matter: Premier source of information and resources for families in the Granite State. Features editorial content from the state’s respected experts on a variety of topics, from education to healthcare, activities, technology and more.

Products:

Parenting NH (12x): 55,000 readers (22,500 distribution)

Annual Guides: Family Resource Book, Stepping Stones and NEXT

eNewsletters: Parenting NH e-newsletter (weekly to 4,200 subscribers)

Parentingnh.com: 20,000+ page views/month

Events: Summer Camp Fairs, Family Fun Fair and Perspectives on Autism

Demographics:

Readers: 55,000

Average household income: $70,000+

Average age: 34

88% of our readers are female

74% are the primary shopper for their household

Yankee Publishing, Inc.

who reads3
Who reads

1 hour

is spent reading

each issue on average

Half

of the working households

contain top or

mid-level managers

2.6

people read

each issue

3 out of 4

Readers stayed overnight in a New Hampshire hotel, motel or inn

91%

Reference “Things to Do”

online for New Hampshire events.

Source: 2014 CVC Audit & 2014 Accelera Readership Study

Yankee Publishing, Inc.

i s coming
is coming…

What is The Square?A new magazine celebrating the uniqueness, creativity and beauty that are integral to what makes Portsmouth and the Seacoast region a special place to live and visit.

Who is The Square?The Square is created by and about the people behind the arts, culture and lifestyle of this unique Seacoast community, including writers, photographers, artists, community leaders, entertainers and philanthropists.

Where is The Square?You’ll find The Square this October in your favorite hangouts, hotels and hot spots—from Market Square to Dover, Exeter to North Hampton, Kittery and beyond—where you can pick it up and bring it home, share it and savor it. New Hampshire Magazine and New Hampshire Home Magazine subscribers in the Seacoast region will receive The Square as a bonus with their paid subscription.

Yankee Publishing, Inc.

slide14

Yep, we do custom publishing

  • Chamber of Commerce Publications: Lakes Region, Manchester, Nashua, Merrimack
  • Liquor Commission Publications: New Hampshire, Vermont, Maine
  • Myopia Polo Club Publication
  • NH Golf Association Publication: New Hampshire Golf
  • NH Home Builders & Remodelers Association Publication: Granite State Builder

Yankee Publishing, Inc.

slide15

THANK YOU!

Joshua Auger

Business Marketing Consultant

jauger@nhmagazine.com

603-413-5144

New Hampshire Magazine is a McLean Communications Publication, which is a wholly-owned subsidiary of Yankee Publication