Diamond Cab Proposal

1. Diamond Cab Proposal Team Synergy

2. The Story Life is unpredictable Since 2007, Doris’ mother has become permanently disabled An alternative to illegal vans – a transportation for the disabled “Diamond Cab is a labor of love” We share the same vision and mission

3. Objectives • Long Term Goals: • Increase nighttime business • Increase business in Sunday mornings • Increase awareness • Expand target range • Short Term Goals: • Co-operation with companies • Increase awareness and popularity

4. Objectives • Method of Measuring the Goals: • Surveys • Comparison of the business statistics • Nighttime business • Sunday morning business

5. Process • Brainstorming • Timeline • Research + elimination. • Proposal • Research • Modification • Presentation • Mock presentation • Speech

6. Yum Cha (飲茶) • Purpose • Family reunion • Tradition • Mahjong • Targets • Upper-middle and middle class families (with wheelchair users) • Underprivileged wheelchair users

7. Yum Cha (飲茶) • Possible Restaurants • 稻香酒樓 • 好彩酒家 • 美心酒樓 • Victorian • Reasons • Sponsorship

8. Yum Cha (飲茶) • Trials • Charitable event — whole-day package • Beneficial for all • Long-term Packages • 10% discount for wheel-chair users • Free advertisements – doors, posters, brochures etc.

9. Airport/Hotel Transportation • Benefits • For Diamond Cab • For HK Airport • For Hotels • For Users • Challenges for diamond cab • Competition (Rehabus) • High cost • Limit number of vehicles • Small market • How diamond cab can expand its business: • increasing advertising in the airport (posters, commercials..etc) • increase advertising using diff. kinds of media in HK (thru RTHK, TVB and putting up posters on the diff. places, etc.) • create lucrative packages with hotels (i.e.: provide night tour services to tourists if they have time) • have a partnership with the airport--> may need to contact the customer services department in the HK airport • seek sponsorship from the HK Tourism Association • seek sponsorship from the HK Hotels Association • Target audience • Wheelchair users • Pregnant women • Tourists who use wheelchairs or having disabilities • Non-wheelchair users who want a special experience in HK • Possible packages • Diamond cabs pick up tourists from airport and send them to certain hotels • -diamond cab can send tourists to certain landmarks and restaurants as part of the package: • -Hong kongdisneyland and ocean park • -the peak • -central • -a more expensive, fixed fee is paid at the beginning and the hotel pays part of it in exchange of advertisment of the hotel on diamond cabs • Unlimited use of diamond cabs during the stay in Hong Kong • -The customer can go anywhere during his/her stay in HK. • -The customer can call for the Diamond Cab whenever his/her stay. • -Very expensive price should be paid. • Locations and Possible Partnership: • Four Seasons Hotel Hong Kong • 8 Finance Street, Central, Hong Kong, China • Intercontinental Hong Kong • 18 Salisbury Road, Kowloon, Hong Kong SAR • The Peninsula Hong Kong • Salisbury Road, Kowloon, Hong Kong SAR • The Ritz-Carlton, Hong Kong • International Commerce Centre, 1 Austin Road West, Kowloon, Hong Kong • W Hotel Hong Kong • 1 Austin Road West, Kowloon Station, Kowloon,HongKong,China • KowloonShangri-La, Hong Kong • 64 Mody Road, TsimShaTsui East, Kowloon, Hong Kong

10. Airport/Hotel Transportation • Sponsorship • HK Tourism Association • HK Hotels Association • Target • Wheelchair and non-wheelchair users • Pregnant women • Tourists

11. Airport/Hotel Transportation • Possible Packages • Direct Airport-Hotel (or vice versa) • Daytime Tours • Nighttime Tours • Whole Day Tours • Possible Partnerships • Four Seasons Hotel • Intercontinental • The Peninsula • The Ritz-Carlton, • W Hotel • Shangri-La,

12. Church • Purpose • Increase business on Sunday mornings • Raise awareness of Diamond Cabs amongst Christians • Target Audience • Christians in targeted Churches • Sponsorship • No sponsorship will be given for those who can afford the Diamond Cab ride • For those who cannot afford the Diamond Cab service, sponsorship will be given by the Church funds or wealthy Christians

13. Church • Benefits for Diamond Cab • More business • Reputation • Benefits for Church • Additional patrons • Better reputation • Benefits for the religious disabled • They get to join morning sermons • 6-Month Plan

14. Cinemas • Possible Cinema Company to work with • UA cinema • Why we chose this cinema • Wider target audience • Provides a larger chance for night time cab services.

15. Cinemas • Benefits • For Diamond Cab • For the Cinema companies • For Wheelchair users • Packages • One-day awareness • One-day package • Challenges • Possible Solutions

16. Year-Round Packages Airport-Hotel Services Hotel-Airport Services Church-Yum Cha Services Cinema-Yum Cha Services Cinema – Restaurant Services All the above packages will have a 10% discount for the fees

17. One-day Packages • Mother’s Day/Father’s Day • Valentine’s Day • Mid-Autumn Festival __________________________________________________________________________________________________ • 10% discount for using Diamond Cab services on the above days (point-to-point services) • 15% discount for using Diamond Cab service on the above days and applying long-term packages

18. One-day Packages • Christmas • New Year’s Eve • Chinese New Year __________________________________________________________________________________________________ • 10% discount for using Diamond Cab services on the above days (point-to-point services) • 15% discount for using Diamond Cab service on the above days and applying long-term packages

19. Conclusion

20. Q&A

21. Challenges Benefits Overcoming them Who’s gonna execute it Target Time and audience Overview Challenges and Solutions Possible Locations and Sponsers WHO’S GONNA PAY FOR WHAT!!!!!!!!!!!!! SUITABLE SPONSERS Executable things that they can do