8 Web Push Notification Tricks for Boosting Engagement on Your Website

1. 8 Web Push Notification Tricks for Boosting Engagement on Your Website Web Push Notifications hold a significant position in any business’s digital marketing strategy and toolkit. Expert marketers now consider it a robust channel that can enable off-the-platform user engagement, generate website traffic, and retarget anonymous visitors. In any case, emerging marketers must understand that we live in a mobile-first world and the aspect of browser push notifications doesn’t necessarily ignore mobile browser notifications. In the earlier phase of browser push notifications, experts estimated that later on, it will take a backseat. However, things are different now as in today’s mobile- first world, browser push notifications are as useful as typical in-app notifications or mobile push with an additional advantage. Nonetheless, having a powerful tool such as browser push notification and utilizing it to its maximum capacity are two different things. Here are 8 tips for you to maximize user engagement on your website. Tip #1: Deliver Ask-In Requests the Right Way Browser push notifications work on the basis of opt-ins. Unless a user accepts receiving your notifications, you cannot send them anything. And therefore, you need to be quite careful and transparent while sending opt-ins. This gives your users/visitors a glimpse of what they are going to opt for. By stating the value that your notifications are going to deliver, your platform is likely to get a higher opt-in rate. https://engageasap.com/

2. Tip #2: Audience Segmentation is Important Browser push notifications are specific tools that can only prove successful when used in a targeted way. And therefore, you have to use actionable analytics for segmenting users and making your browser push notification strategy more focused. User segmentation can be performed on the basis of online user behavior and demographics. For instance, a banking website that sends notifications related to mutual fund promotions to teenagers is certainly wasting it time and resources due to poor or no targeting as they are not likely to invest in their schemes. Tip #3: Send Personalized Notifications Sending targeted and personalized notifications are keys to a successful push notification campaign as they can leverage user data such as users’ personal details, online behavior, and preferences for crafting relevant content that connects you with the users. However, such a narrowed view of user behavior and persona only comes once you get a thorough understanding of users. Tip #4: Imbed Quality Content in Your Notifications The content or the way you communicate through browser push notifications matters a lot. Your users should be comfortably able to understand the language and the content of your push notifications. And on top of that, your content has to be precise and concise. Talking about the ideal length of a browser push notification; the title length should be of 20-30 characters while the content remains around 70 characters. This constitutes of about 10-12 words to make the most impact. Therefore, marketers need copywriters who are expert at their job and who can optimize the content through relevant content. Tip #5: Create Media-Rich Notifications Modern browser push notifications are can be made highly creative and rich through graphics such as creative images, brand logos, etc. A small brand logo in the title can help in building brand positioning and repositioning. This way, marketers can attract users through interactive elements such as emojis. Tip #6: Add CTAs Browser push notifications are used for bringing users back to your website and a compelling CTA can accomplish that. CTAs can enable deep linking that can directly take the user to the relevant landing page or product page. Marketers can guide users and help them navigate through the right path. https://engageasap.com/

3. Tip #7: Don’t Underestimate the Time of Delivery Marketers also have to be careful about the time of delivery while making their push notification strategy as the time of the day, and particularly the day of the week. This affects the performance of the push notification, push notification campaign, and overall marketing. For instance, a notification regarding weekend offer would only be relevant if sent on a Friday evening. Again, the data about the behavior of a specific set of users can be gathered only by studying online user behavior and demographics. In addition, marketers can also schedule campaigns according to users’ time zone as it ensures that your notifications reach the users at the right time. Tip #8: Optimize Delivery Frequency No matter how cautious you are, there might be times where browser push notifications cab extremely annoying. This is why marketers have to be mindful of the delivery frequency. Even top-quality notifications can lead to an instant opt-out if sent at the wrong time or too frequently. However, there is no playbook of push notification frequency which marketers can refer to in times of need. On the other hand, CTRs of browser push notifications are directly linked to the frequency with which users receive the same. Conclusion: Browser push notifications are solid re-engagement tools that can deliver great results if used properly. Marketers only have to carefully plan their strategy and be mindful of all the possible media elements that they can effectively embed into their campaign. The rest depends on targeting and segmenting their customers. EngageAsap is an all-encompassing marketing platform that offers individual and integrated marketing solutions to enterprises as per their unique needs. After sending millions of notifications throughout the years, we can proudly boast our success through our clients’ improved CTRs and conversions. We create and deliver products and services that precisely address your marketing needs. https://engageasap.com/