The Social Learning Theory of Aggression Miss Minaker
Social Learning Theory • Social learning is learning through observation, imitation and modelling or another person or role model.
Who do you look up to? Who is your role model? Have you ever observed a behaviour that you have then copied?
Social Learning Theory • According the Bandura, there are 4 processes involved with Social Learning • Attention • Retention • Reproduction • Motivation • Mnemonic?
Example • Jane dyes her hair pink because her favourite celebrity has done so. • First Jane paid attention to what the celebrity had done • Jane then retained this information • Jane was capable of reproducing the behaviour of dying her hair • Jane was motivated to dye her hair pink and did so
Factors involved in SLT • The more similar the role model is to the observer, the more likely that the behaviour will be imitated • Same gender • Same age • Also, if the role model is seen in a positive light • High status • Likeable
Vicarious Learning • Come up with an example for each of the following: • Vicarious reinforcement • Vicarious punishment • Vicarious extinction
Social Learning Theory • With the people around you, discuss how this theory could be applied to aggression • Using the 4 stages, how could a little girl imitate her older sister’s aggressive behaviour? • What other factors may have influenced her?
Evidence for social learning theory • http://www.youtube.com/watch?v=vdh7MngntnI • Write up experiment
Other evidence • Speed date!
Evaluation of SLT of aggression (pg 28-33) • How does the evidence presented support/contradict the theory? • Are there alternative explanations? (pg 32)