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The Importance of Fiber Content Labels

The Importance of Fiber Content Labels . Research conducted for the International Forum for Cotton Promotion. Cotton Incorporated Strategic Planning. The Importance of Fiber Labels. Product identification—key to building consumer demand for cotton. The Importance of Fiber Labels.

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The Importance of Fiber Content Labels

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  1. The Importance of Fiber Content Labels Research conducted for the International Forum for Cotton Promotion Cotton Incorporated Strategic Planning

  2. The Importance of Fiber Labels • Product identification—key to building consumer demand for cotton.

  3. The Importance of Fiber Labels • Synthetic fibers imitate cotton’s attributes of softness and comfort

  4. The Importance of Fiber Labels • Consumers shopping with their hands are fooled easily.

  5. Percent of Consumers That Always or Usually Check Fiber Labels % Age of Consumer Source: Cotton Incorporated’s Lifestyle MonitorTM

  6. Research into Worldwide Fiber Content Labeling • Initial sample of 166 countries • Detailed information gathered on 73 countries • No information for 76 countries

  7. Research into Worldwide Fiber Content Labeling • Information Sources • Existing laws for apparel and home furnishings • Trade organizations • Government agencies

  8. Primary Information: Fiber content Secondary Information: Care labeling Country of origin Language Method of attachment Required importer information Name of labeling law Contact information Research into Worldwide Fiber Content Labeling

  9. FindingsOverall • 59 of 166 countries (35.5%) have known labeling laws • 49 countries (29.5%) have known apparel fiber content labeling laws • 47 countries (28.3%) have known home textiles fiber content labeling laws

  10. FindingsEurope • 21 of 31 countries have labeling laws • 19 of 31 countries have apparel and home textile fiber content labeling laws

  11. FindingsEurope - EU • In 2004, 10 additional countries will join EU and implement fiber content labeling laws. • 1 of 10 countries joining the EU in 2004 currently has fiber content labeling laws. • In 2007, 2 additional countries will join the EU; neither currently have fiber content labeling laws.

  12. FindingsAfrica • 3 of 53 - Egypt, South Africa, and Tunisia - have labeling laws. • 2 of 53 - Egypt and South Africa - have apparel fiber content labeling laws. • 1 of 53 – Egypt - has home textile fiber content labeling laws.

  13. FindingsSouth-central Asia • 3 of 13 countries have labeling laws

  14. FindingsMiddle East • 2 of 12 - Israel and Saudi Arabia - have labeling laws

  15. FindingsEast Asia • 4 of 6 countries have labeling laws.

  16. FindingsSoutheast Asia • 2 of 9 - Vietnam and Philippines - have labeling laws.

  17. FindingsAustralia and South Pacific • 3 of 6 countries have labeling laws.

  18. FindingsSouth America • 10 of 13 countries have labeling laws in place • 7 of 13 require apparel fiber content labeling • 5 of 13 require home textiles fiber content labeling

  19. FindingsCentral America • 5 of 7 countries have apparel and home textile labeling laws.

  20. FindingsNorth America • All 3 countries have apparel and home textile fiber content labeling laws

  21. The Importance of Fiber Content Labels Research conducted for the International Forum for Cotton Promotion Cotton Incorporated Strategic Planning

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