COLOR!. Colors are non-verbal forms of communication. As you design brochures, logos, and Web sites, it is helpful to keep in mind how the eye and the mind perceive certain colors and the color meanings we associate with each color. Sometimes colors create a physical reaction
Contrasting colors appear in different segments of the color wheel. The further apart from one another in hue, saturation, or value, the more contrast.
Horizontal and vertical lines used in combination communicate stability and solidity. Rectilinear forms with 90-degree angles are structurally stable. This stability suggests permanence and reliability.