WhatsApp Marketing in the DTC World By Lyxel & Flamingo

1. . How is WhatsApp Marketing Changing the DTC World? Direct Customers, or DTC, has emerged as one of the fastest-growing sectors in recent years. According to a report from Statista, in India alone, the DTC industry is expected to grow up to $100 billion by the end of 2025, which is a sharp 1,500% rise from its 2015 market cap. DTC brands are searching for new ways to effectively market their products in this rapidly expanding digital environment so they may develop their companies. Undoubtedly, WhatsApp—one of the most widely used messaging apps with over 2 billion users—has emerged as the new marketing hotspot for advertisers. Is WhatsApp marketing, however, successful? If so, how may it alter the DTC landscape as it exists today? We will undoubtedly provide answers to these queries in this piece. However, you must first comprehend what WhatsApp marketing is in detail and the reasons DTC brands ought to be aware of this messaging service. Let’s discover them! What is WhatsApp Marketing? Any marketing or promotion-related action conducted on the social media platform WhatsApp is referred to as "WhatsApp marketing," which is a rather inclusive word.

2. DTC companies typically utilize WhatsApp Business and WhatsApp Business API to engage with their clientele, advertise their goods, and close deals with little difficulty. Although companies can advertise their products on personal WhatsApp, experts advise against it. After all, Personal WhatsApp is unable to offer many of the contemporary features seen on the WhatsApp Business Platform. For instance, informing a big number of contacts about campaigns or products. Why Should DTC Businesses Care About WhatsApp Marketing? There are several reasons for DTC companies to extend their marketing initiatives to WhatsApp marketing. Before we talk about it further, let's look at some facts. With over 2 billion active monthly users, WhatsApp is one of the most widely used messaging services worldwide. India has 340 million active users, Brazil has 100 million, and the US has 68 million. Additionally, this represents the quantity of users who log on to WhatsApp at least once every month. Because of this, it's among the top marketing channels for e-commerce and direct-to-consumer companies looking to reach out to consumers in developing nations with sizable markets, like India. Aside from that, you should be aware that over 50% of all active WhatsApp users read their messages at least once every day. Better yet, the message open rate on WhatsApp marketing is a strong 98%. Therefore, current or potential clients will virtually always see your marketing messages. In addition, users adore WhatsApp for its convenience. As a result, it may be a fantastic venue for consumer conversations. Furthermore, a survey reveals that nearly half of all online shoppers acknowledge that they are more likely to make a purchase from a business that they can interact with. Consequently, you need to use WhatsApp marketing if you run a direct-to-consumer (DTC) company.

3. How WhatsApp Marketing Can Help the DTC Brands You need to be aware by now of the significance of WhatsApp marketing for DTC companies. It's now time to demonstrate to you how it can benefit these direct-to-consumer companies. That is what we shall discuss in this section! Increase Conversions and Boost Sales Lead Generation and Acquisition When DTC companies direct their website traffic or potential leads to WhatsApp, a two-way dialogue channel is created between the companies and their clients. Then, marketers may communicate with customers and get vital data by using WhatsApp chatbots. Businesses segment the group based on the best qualified lead and move them up the sales funnel once they have gathered sufficient data. Simple and Intuitive Shopping Experience Additional to its extensive media capabilities, WhatsApp marketing is an excellent DTC brand promotion tool because of its engaging user interface. Additionally, WhatsApp Business API has effective call-to-action buttons, list messages, and messages for both single and many products. WhatsApp Business and navigational tools like Natural Language Processing (NLP) allow DTC businesses to help their customers locate what they're looking for with ease. As a result, conversion rates will increase and cart abandonment and drop-out rates will decrease. Offer Customized Buying Guides According to an October 2020 Salesforce Survey, Approximately 66% of consumers anticipate that DTC companies will be aware of their particular needs and expectations. Chatbots for WhatsApp that are driven by AI can assist DTC brands in interacting with their clients personally. Additionally, it can help clients all the way through the purchasing process until they make a purchase. Brands may provide personalized product recommendations to customers based on pricing, customer preferences, and other important aspects with WhatsApp marketing powered by AI chatbots.

4. DTC companies can also make use of multilingual chatbots, which are vital for seamless and conversational communication in nations like India. Increased Upsells and Cross-sells Recommending add-ons to customers is made simpler by WhatsApp Business Platform, which takes into account their past purchases and product preferences. With the use of past purchase information, it can also assist companies in occasionally making recommendations to clients about new products. DTC companies can easily do this by raising cart values and gaining loyal customers. Quick Payment Setup Friction is greatly reduced when purchases can be made straight from the WhatsApp platform without requiring a laborious checkout procedure. The lengthy checkout procedure, which requires users to navigate numerous platforms and steps, is one of the main causes of abandoned carts. Customers can make payments via WhatsApp Business without ever leaving the app. The chatbots can simply notify users each month so they can pay the EMI on time, even if they make purchases with recurring payments. WhatsApp marketing may assist DTC brands in raising their conversion rates and return on investment (ROI) thanks to integrated payment connections and smooth checkout processes. Successfully Re-engage Your Customers Promotional successful features. Through a series of strategically crafted Promotional Messages, DTC firms can recover abandoned carts and re-engage the attention of their existing consumers or leads, owing to WhatsApp's high message open rate and CTR. Messages are among WhatsApp marketing's most potent and With WhatsApp marketing, DTC businesses can: ● Retarget leads and existing customers with abandon cart reminders. ● Provide customized discounts and other offers to encourage prospective customers to buy your product. ● Re-engage with past customers by sending them feedback forms, updates on the latest offers, product recommendations, etc.

5. Deliver Great Customer Experience Ninety percent of consumers anticipate getting answers to their questions right away. On the other hand, 78% of consumers state that they are not inclined to return to a company that gave them a bad experience. With the correct tools and WhatsApp marketing techniques, direct-to-consumer (DTC) organizations can assist their leads throughout the entire buying process and offer 24/7 customer care. Businesses may easily assist clients with any questions they may have about sales, refunds, offers, payments, order monitoring, and much more by utilizing WhatsApp chatbots. Customers will have a better overall experience in this manner, which will increase their satisfaction, loyalty, and retention. Wrapping It Up Facebook IQ insight says that 59% of all users would like to connect with the brands via texting to finish their buying process. For this reason, WhatsApp marketing has the potential to emerge as one of the key strategies for DTC brand growth and sales promotion. The WhatsApp Business Platform can use AI and a number of other tools to establish a personal connection with its users. Consequently, this will enhance

6. consumer satisfaction, ROIs, and conversion rates, enabling DTC firms to experience exponential company growth. Source Url- https://lyxelandflamingo.com/automation/how-is-whatsapp-marketing-changin g-the-dtc-world/