Importance of Email Marketing in India Lyxel & Flamingo

1. . Why is Email Marketing Important in India? A company's digital marketing strategy should always include email marketing. Almost all businesses, whether they are Fortune 500 companies, small businesses, or e-commerce enterprises, allocate a significant portion of their marketing budget to email marketing. Whatever the case, email is still a technology that dates back more than 20 years. Is email marketing still an effective marketing strategy in India given the rapid growth of social media and live chats? What about its possibilities in the future? In this social media age, should you spend your valuable marketing funds, assets, and time creating an email marketing strategy? What benefits may email marketing offer your company? You will find answers to questions in this article. Let's first examine what email marketing is in reality. What is Email Marketing? One of the first kinds of online communication was email. It's also among the most economical and successful types of digital marketing available. Of course, there are a ton of contemporary marketing and communication strategies at our disposal nowadays. Live chat and social media platforms are two examples. Email still maintains one of the biggest user bases, nevertheless, with close to 4.1

2. billion users. This level of user base is unheard of on Facebook and other well-known social media sites. What’s more, email marketing can earn you $36 for every $1 you spend, making it a crucial tool in every digital marketer’s arsenal. There is no wonder that email marketing is still counted as one of the most effective forms of digital marketing, beating even SEO, social media, and affiliate marketing. Still, there is no arguing that it’s a decade-old form of communication, and people communicate primarily via text or social media these days. full funnel marketing approach has future in India and all over the globe? We will talk about that in the upcoming section. Is Email Marketing Outdated? Even though social media platforms are on the rise these days, most audience demographics are still using email more than any other digital platform. Surprisingly, the number of email users is not stagnant in any way. In fact, the number of email users is still rising every year at a steady pace.Additionally, you won't have to worry about abrupt algorithm changes that could negatively impact your overall email reach when you're working on email marketing. What’s more, every 1 out of 2 media planners uses email marketing in their digital marketing strategy. In the meantime, almost 37% of all firms that took part in the Litmus study from 2021 stated that they planned to raise their email marketing budget in 2022. As you can see, email marketing is still relevant today and won't go out of style anytime soon. Conversely, creating a strong email marketing strategy is more crucial than ever. Why is Email Marketing Important? You can now clearly see why email marketing is still relevant. But this raises another query for us. How can you benefit from email marketing? Why is it significant, too? We will address these queries in this area.

3. Make the Most out of Your Marketing Budget When most people hear the word "marketing," they typically picture a group of ten or more experts organizing and carrying out intricate plans while investing hundreds of thousands of dollars in product promotion. Well, that’s not necessarily true. Undoubtedly, having a sizable staff and a sizable marketing budget will enable you to reach more clients and close deals more quickly. However, email marketing allows you to successfully reach your audience while working with a smaller budget and fewer digital marketers. Email marketing has become a true asset for small businesses and new startups due to its high success rate and ROI. These companies typically don't have big marketing budgets or teams. These companies may now, without having to worry about breaking the bank, receive the head start they have long been waiting for thanks to email marketing. You Can Get More than What You Pay for Any type of product or service marketing is typically expensive. Furthermore, there is no way to ensure that everything will proceed exactly as intended, even after you have taken all necessary steps. Consequently, you ought to be asking yourself whether your digital marketing is generating enough returns on investment. This will allow you to evaluate the value of your current marketing plan. Generally speaking, email marketing is worth the investment. You are aware that it is impossible to know exactly what each of your clients desires at any one time. Therefore, a large portion of the people you send emails to may not find your product appealing. It doesn't follow, though, that your items won't be useful down the road, simply because they aren't useful to them today.

4. Every individual who ever steps into your marketing funnel has the potential to become a buyer. All you have to do is remind and persuade them that they will require your stuff in the near future or at now very moment. One of the greatest ways to keep reminding your audience about your products and how they may benefit them is through emails. As a result, your emails will be the first that come to mind when they need similar goods or services in the future, making your company one of the first that they would contact for appropriate answers. You Can Target the Right Audience, Accurately It's possible that your company offers the best service or product in the whole market at a reasonable cost. All of these details wouldn't matter, though, if you can't convince your audience of these arguments. The product will not become a self-seller. To maintain high sales and turn a profit, you need to target the appropriate audience demographics with the appropriate plan and approach. You wouldn't want to squander your marketing funds, after all, by showing wedding couples toys for their newborns, would you? You may target the people who had previously expressed interest in your goods and services with email marketing. Ultimately, the majority of the email lists you obtain from various mail firms are accurate. To increase sales, all you have to do is write an eye-catching and compelling email that piques the audience's interest in your offerings. It’s Easier for the Customers to Receive the Marketing Emails Do you believe that one of the finest ways to market your items to an audience is through TV ads? If so, you may need to reconsider your decisions. Radio, newspaper, and television advertisements are not appropriate for creating a lasting impact on your target audience because they are meant to appeal to a broad audience.They also don't come cheap. TV commercials by themselves may cost hundreds of thousands of dollars without yielding meaningful effects. Conversely, email marketing can help you reach your target demographic by reaching their inboxes.

5. People often check their email on a regular basis. 99% of people who use email check it at least once a day. Some even check it an average of fifteen times a day. For just these reasons, email marketing has the potential to be a very effective tool that makes it simple for you to communicate with your audience. Sure, checking the email won't tell you whether a customer would purchase your good or service. But you may rest easy knowing that they heard you, which will make it simpler to convert them in the future. Wrapping It Up It should be evident by now that email marketing is still very much in use today. It's actually one of the most important tools in the toolboxes of practically all digital marketers. Making your emails appear less salesy and more compelling, useful, and persuasive is the key. Thus, if you're launching a new company in India and want to market your brand at a reasonable price, email marketing is the best option available. Your audience and market trends will become clearer to you as a result of the email marketing strategy's ability to measure a number of important variables. Lyxel and Flamingo eye-catching emails that showcase your products and how they help alleviate the problems of your target audience. If you follow through on this, you should observe a rise in conversion rates.

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