1 / 9

How to Migrate Domain Without Losing Your SEO Juice

Changing the domain might seem like a frightening job, but at times, such an initiative will be of utmost importance

emmasmith56
Download Presentation

How to Migrate Domain Without Losing Your SEO Juice

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to Migrate Domain Without Losing Your SEO Juice?

  2. Changing the domain might seem like a frightening job, but at times, such an initiative will be of utmost importance. For instance, if your business is about to change its brand name, maintaining consistency in your branding approaches is of utmost importance If not, then some businesses just want to switch their branding approaches upon using a shorter domain name. Irrespective of why you need to make this move, there’s a prime consideration on whether it would affect your current SEO rankings. 

  3. What is a Domain Change Initiative for Brands? As stated earlier, there can be numerous reasons to change your brand domains. Suppose you come across a more user-friendly domain name, have changed your brand name, want consolidation of multiple domain names as one, or are tired of your existing domain. You should know when you seek to replace your current brand domain, all of the linked sub-domains will also be changed. But the other parts of the URL structure will still be the same. All of the custom data analytics views that were created with the use of your current brand domain will be removed from the account when you are done replacing it with a new one. 

  4. Steps on How You Can Migrate Your Domain Without Losing the SEO Rankings So, if you have purchased the new domain and are set to configure it to your website, now is the time to take calculated measures toward keeping your SEO juice. Changing the domain name might seem easy by just changing the backend settings and starting to post content alongside the new domain.  But there’s an extensive array of steps you should implement to make sure your SEO achievements survive this transition. Here are the steps for you to seamlessly migrate your domain with SEO parameters intact are:

  5. 1. Create a Complete Site Backup Imagine a situation where you start the migration process to the fresh domain. But suddenly, you get into some technical glitch and find out that the backup you rely on is incomplete or corrupted. Thus, you will be running into a significant problem!  Therefore, changing a domain is considered a significant change! So, whenever you are onto something like that, create a fresh site backup of the database and files. It is the first and most crucial step before advancing to the core implementations. 

  6. 2. Ensure the New Domain has a Reputation & Relevance Try and find out if the new domain you own has been previously registered or not! It is to ensure that you are not the company that is about to carry forward the bad reputation of the domain or pay penalties for a poor brand impression.  There are specific tools available online for you to check if there are any issues with the new domain. You can visit the page archive.orgto determine the history of a domain on what websites have been displayed over it. If the domain is fresh, that’s a green signal for you to proceed.

  7. Run the Migration  Once you have the backup and have examined the domain for its cleanliness to accommodate your brand for growth, get along with the migration process. Most SEO professionals will request you move small portions to the new domain. For instance, you can consider migrating one subdomain at a time.  In this way, you will be able to check how the search rankings are being affected; even though it is a practical approach but is very quite time-straining. Therefore, alternatives are preferred. 

  8. 4. Permanent Redirects from the Previous Domain to the New One When the migration is complete, you must make the ‘301’ permanent redirects, as opposed to ‘302’ temporary redirects. It is one of the critical steps to drive the web traffic of an old domain to your new one. When you are changing your website URL, this is a practical move to maintain the SEO rankings.  The redirects will help Google understand that the content of your website has been migrated to a different domain. Thus, Google will then run index updates accordingly. When you are doing this, make sure you are not just working out on redirecting just the homepage but all of the other pages. 

  9. 5. Be Persistent with Testing the Site Over New Domain When you have implemented the domain change, get along with the process of cross-verifying the SEO aspects. While you are running the manual tests, here are some of the things you should consider doing: • Check if Google Analytics is tracking your site efficiently on your new domain. Keep a weekly check on the report to compare if the overall traffic count is the same with the new domain as that of the old one.  • Find out if your Google Analytics reports any 404 Error or ‘Page Not Found’ pages that the traffic is experiencing.  • Take reviews from friends or followers to catch errors that they caught you might have missed. 

More Related