1 / 10

Celebrity Treasurers

Celebrity Treasurers. Why You Should Become the Go-To Expert in Your Field. Barriers to Entry. No Time No Resources No Outlet No Skills. The Creative Process. Ideas (Case Study or Thought Leadership?) Targets Pitch

emmanuel-manning
Download Presentation

Celebrity Treasurers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Celebrity Treasurers Why You Should Become the Go-To Expert in Your Field AFP, Association for Financial Professionals and the AFP logo are registered trademarks of the Association for Financial Professionals.

  2. Barriers to Entry No Time No Resources No Outlet No Skills AFP, Association for Financial Professionals and the AFP logo are registered trademarks of the Association for Financial Professionals.

  3. The Creative Process Ideas (Case Study or Thought Leadership?) Targets Pitch “Hello my name is Ray Vines and I am Treasury Director of Dean Foods Company, a Dallas-based company with locations across America and Europe. I wanted to know if you’d be interested in publishing an article about managing a global treasury operation. Many of your readers face this challenge and I could offer best practices.” AFP, Association for Financial Professionals and the AFP logo are registered trademarks of the Association for Financial Professionals.

  4. The Production Process Details -Deadline? Length? Graphics? Clearance! -Management-Corporate Communications-Legal AFP, Association for Financial Professionals and the AFP logo are registered trademarks of the Association for Financial Professionals.

  5. The Writing Process Tell a Story Chronological Just the Facts Get it Down on Paper Sidebar? Headline Get Feedback AFP, Association for Financial Professionals and the AFP logo are registered trademarks of the Association for Financial Professionals.

  6. The Editing Process AFP, Association for Financial Professionals and the AFP logo are registered trademarks of the Association for Financial Professionals.

  7. The Editing Process, cont. NO Supervendorman! AFP, Association for Financial Professionals and the AFP logo are registered trademarks of the Association for Financial Professionals.

  8. The Result AFP, Association for Financial Professionals and the AFP logo are registered trademarks of the Association for Financial Professionals.

  9. Writing Tips for Non-Writers Get an idea – successful project or accumulated wisdom Get to the point – a brief pitch Get the details – deadline, length, etc. Get clearance – management, legal, media relations Get it down on paper – avoid writer’s block Get feedback – show it to colleagues Get answers – why should readers care? Get tough – accept red ink and rejection Get it publicized – LinkedIn, Twitter, resume Get a copy – PDF, URL AFP, Association for Financial Professionals and the AFP logo are registered trademarks of the Association for Financial Professionals.

  10. How to Reach Me Ira Apfel AFP Director of Editorial Content iapfel@afponline.org 301-961-8881 @iraapfel www.linkedin.com/in/iraapfel/ AFP, Association for Financial Professionals and the AFP logo are registered trademarks of the Association for Financial Professionals.

More Related