Community Outreach that Wins - PowerPoint PPT Presentation

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Community Outreach that Wins

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  1. Community Outreach that Wins Community Outreach that Wins Worthington City Schools Communications Audit Key Takeaways

  2. Community Outreach that Wins Community Outreach that Wins Our Research • Questionnaire • Interviews • Online research • Question: Based on best practices, how can we enhance and leverage current communications? “10% rule”

  3. Community Outreach that Wins Community Outreach that Wins Where we excel • Consistent messaging on important topics • Careful to reflect survey data • Repetition • “Easy to understand” format • Usage of broad tools • From person to person, to newsletters to social media….

  4. Community Outreach that Wins Community Outreach that Wins 1. When using email • Creation of a Protocol to ensure district information is shared more consistently • Needs to be cross-marketing via school buildings • HOWEVER, must be organic and easy to replicate for them

  5. Community Outreach that Wins Community Outreach that Wins 2. Sharing of Information with District • Pushing information up • Use File Sharing • Dropbox • Text • We know they are already doing it. Now we need to capture it.

  6. Community Outreach that Wins Community Outreach that Wins 3. Superintendent Communications • Update “Superintendent’s Corner” Monthly • Cross-market message: • ThisWeek • Email • Social Media

  7. 4. Message Training for Staff Community Outreach that Wins • Help promote the district’s key messages and goals • How to answer the tough questions • How to share information with us more consistently so that we can share district wide.

  8. Other considerations… Community Outreach that Wins • More focused strategy on sharing financial information. • More usage of videos, webinars and direct mail to cross-market key themes. • Communications Checklist

  9. Questions? Community Outreach that Wins