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Running a subscription-based e-commerce business means your success depends on long-term customer engagement. Getting someone to subscribe is just step oneu2014the real goal is to keep them subscribed. What is one of the best methods to achieve this? Implementing a loyalty program that enhances customer lifetime value (LTV), the total revenue generated from a customer throughout their relationship with your brand.
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From One-Time Buyers to Lifelong Customers: The Role of Subscriptions in LTV Growth