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Travel and Tourism in Maine 2000 Visitor Study

Top-Line Results. Travel and Tourism in Maine 2000 Visitor Study. Prepared for the: Maine Office of Tourism July 18, 2001.

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Travel and Tourism in Maine 2000 Visitor Study

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  1. Top-Line Results Travel and Tourism in Maine2000 Visitor Study Prepared for the: Maine Office of Tourism July 18, 2001

  2. Table of ContentsSize & Structure of US Travel Market……………………………… 3Size & Structure of Maine’s Travel Market………………………… 8Maine’s Competitive Position: Overnight Trips…………….……… 28Travel Expenditures…………………………………………….……. 36Economic Impacts……………………………………………………. 44Overnight Marketable Trip Profile…………………………………. 49Sources of Business…………………………………………………… 51Demographics……………………………………………………….… 56Trip Planning & Booking…………………………………………….. 66Marketable Trip Characteristics…………………………………….. 77Marketable Trip Experiences……………………………………….. 93Product Delivery……………………………………………………… 99

  3. Results in Detail

  4. Size & Structure ofU.S. Travel Market

  5. Size of the U.S. Travel Market —2000 Overnight Trips Total = 1.493 Billion Marketable Pleasure 591 Million (39%) Visit Friends/Relatives 578 Million (39%) Business 324 Million (22%)

  6. U.S. Overnight Marketable Trip Mix— 2000 Travel Year

  7. U.S. Overnight Trip Market Trends — 2000 vs. 1999

  8. U.S. Trends by Overnight Trip Type- 2000 vs. 1999

  9. Size and Structure of Maine’s Travel Market

  10. Size of Maine’s U.S. Travel Market- 2000 Total = 44.0 Million Overnight Trips 8.8 Million (20%) Day Trips 35.2 Million (80%)

  11. Size of Maine’s U.S. Travel Market Total: 43.7 Million Total: 44.0 Million

  12. Maine’s Overnight Trip Segments Total = 8.8 Million Marketable Pleasure Trips 4.3 Million (48%) Visit Friends/Relatives 3.6 Million (41%) Business Trips 0.9 Million (10%)

  13. Maine’s Performance versus the Regional and U.S. Markets in 2000 Base: Overnight Trips * Trips taken to all destinations by regional residents (residents of New England, DC, DE, MD, NJ, NY, and PA)

  14. Maine’s Overnight Trip Segments

  15. Marketable Trip Mix – Overnight Trips <1

  16. Maine Overnight Travel Trends - 6% N/C - 10% - 11% All Trips Marketable Pleasure Trips Visit Friends/ Relatives Business Trips

  17. Role of Maine Residents Total: 9.4 Million Total: 8.8 Million

  18. Maine’s Regional Market Includes New England, DC, DE, MD, NJ, NY, and PA

  19. Role of Maine’s Regional Market- Overnight Trips Total: 8.8 Million Regional Market * 7.0 Million (79%) Other U.S. Markets 1.8 Million (21%) * Trips taken to Maine by regional residents (residents of New England, DC, DE, MD, NJ, NY, and PA)

  20. Maine’s Overnight Trip SegmentsRegional vs. Other U.S. Markets * Trips taken to Maine by regional residents (residents of New England DC, DE, MD, NJ, NY, and PA)

  21. Marketable Trip Mix – Overnight TripsBy Market * Trips taken to Maine by regional residents (residents of New England, DC, DE, MD, NJ, NY, and PA) ** Nil for Other U.S. Markets *** Nil for Regional Market

  22. Maine’s Day Trip Segments- 2000 Total: 35.2 Million Marketable Pleasure Trips 20.0 Million (57%) Visit Friends/Relatives 12.5 Million (35%) Business Trips 2.7 Million (8%)

  23. Maine’s Day Trip Segments Total: 34.3 Million Total: 35.2 Million

  24. Marketable Trip Mix - Day Trips

  25. Role of Maine Residents – Day Trips Total = 35.2 Million Boston 14.1 Million (40%) Maine Residents 17.0 Million (48%) Other Day Trip Region * 4.1 Million (12%) * Includes Connecticut, Massachusetts, New Hampshire, Rhode Island, and Vermont

  26. Role of Maine’s Residents –Day Trips Total: 34.3 Million Total: 35.2 Million * Includes Connecticut, Massachusetts, New Hampshire, Rhode Island, and Vermont.

  27. Trips To Maine — 2000 (Millions of trips)

  28. Trips To Maine — 1999 (Millions of trips)

  29. Maine’s Competitive Position: Overnight Trips

  30. Maine’s Competitive Position— U.S. Travel Market Rank of Maine Among 50 U.S. States 199519961997199819992000 All Trips 38 38 39 39 39 38 Touring Trips 23 23 23 25 25 18 Outdoors Trips 20 24 24 21 15 26 Beach Trips 15 16 18 17 17 19 Special Event Trips 45 47 38 44 48 42

  31. Maine’s Regional Market Share Base: Overnight Marketable Trips by Regional Residents to All Destinations * *Residents of New England, DC, DE, MD, NJ, NY, and PA

  32. Maine’s Competitors in Regional Market — Marketable Trips Base: Overnight Marketable Trips by Regional Residents to All Destinations * *Residents of New England, DC, DE, MD, NJ, NY, and PA

  33. Maine’s Competitors in Regional Market — Touring Base: Overnight Touring Trips by Regional Residents to All Destinations * *Residents of New England, DC, DE, MD, NJ, NY, and PA

  34. Maine’s Competitors in Regional Market — Outdoor Base: Overnight Outdoor Trips by Regional Residents to All Destinations * *Residents of New England, DC, DE, MD, NJ, NY, and PA

  35. Maine’s Competitors in Regional Market — Beach Base: Overnight Beach Trips by Regional Residents to All Destinations * *Residents of New England, DC, DE, MD, NJ, NY, and PA

  36. Maine’s Competitors in Regional Market — Special Event Base: Overnight Special Event Trips by Regional Residents to All Destinations * *Residents of New England, DC, DE, MD, NJ, NY, and PA

  37. Travel Expenditures

  38. Travel Expenditures In Maine- 2000 Travel Year Total = $5.4 Billion Overnight Trips $2.3 Billion (43%) Day Trips $3.1 Billion (57%)

  39. Travel Expenditures In Maine— 2000 vs. 1999 Total: $5.2 Billion Total: $5.4 Billion

  40. Travel Expenditures By Purpose Of Trip Total: $5.4 Billion Marketable Pleasure Trips $3.6 Billion (67%) Visit Friends/Relatives $1.4 Billion (26%) Business Trips $0.4 Billion (8%)

  41. Travel Expenditures By Purpose Of Trip $2.3 Billion $3.1 Billion

  42. Travel Expenditures— Role Of Maine Residents $2.3 Billion $3.1 Billion

  43. Travel Expenditures By Category Total = $5.4 Billion Retail $1.9 Billion (36%) Food $1.6 Billion (29%) Recreation $0.6 Billion (10%) Transportation $0.7 Billion (13%) Accommodations $0.7 Billion (12%)

  44. Travel Expenditures By Sector— Overnight vs. Day Trips $1.9 Billion $1.6 Billion $0.7 Billion $0.7 Billion $0.6 Billion

  45. Economic Impacts

  46. Tax Revenues from Tourism Base: Trips by Non-Residents to Maine Total: $330.2 Million Personal Income Tax $98.8 Million (30%) Sales Tax $186.3 Million (56%) Gasoline Tax $45.1 Million (14%)

  47. Economic Impact of Tourism Base: Trips by Non-Residents to Maine Total Sales $8.8 Billion Jobs Created 116,000 Total Payroll $2.5 Billion

  48. Job Creation by Sector Base: Trips by Non-Residents to Maine Total: 116,000 Services (64%) Retail (31%) Wholesale (3%) Construction (2%)

  49. Sales by Sector Base: Trips by Non-Residents to Maine Total: $8.8 Billion Retail (42%) Services (44%) Wholesale (12%) Construction (2%)

  50. Overnight Marketable Trip Profile

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