Rethink IPTV services

1. http://www.pbxtelecom.ro Rethink IPTV services Mobile TV & IPTV platforms PBX TV Mobile TV Service: http://m.pbxtv.ro

2. Table of Contents • PBX Telecom - Company Overview • Mobile TV solution • IPTV solution • Conclusions

3. I. PBX Telecom - Company Overview • Established in 2007 as a limited liability company; • Developed an end-to-end proprietary IPTV/Mobile TV platforms (R&D, software and hardware); • Over 300,000 IPTV customers in Romania, USA, Canada, Australia and Pakistan; • Business Model: • Actively seeking partnerships with wireless carriers/ISPs for IPTV/Mobile TV services deployment; • Revenue sharing; • Current deployments: - Zong Mobile (9 mil. Users, China Mobile’s subsidiary in Pakistan); - PTCL (Pakistan’s largest landline operator owned by Etisalat and Pakistani state);

4. II. Mobile TV solution Supported Handsets: • Android OS – any version. “PBX TV” application already present in Market (over 20,000 downloads); • Symbian OS – from 3rd edition and up. Also includes most S40 phones from Nokia; • BlackBerry OS – any model from BlackBerry Curve and up; • Windows Mobile – any version; • Apple’s iOS – any iPhone/iPad and iPod Touch models; • Any mobile phone capable of 3gpp streaming playback;

5. II. Mobile TV solution Platform Specs: • Scalable live channel offering. The system can start with a limited number of channels such as 12-16 and grow in time with very small costs to 24-32 channels or even more; • One unified hardware architecture for all supported handsets; • Head end can be hosted in another location where satellite dishes are easier to install and then all streams are transported to ISP premises via proprietary publishing point technology; • Available both as client application and also available as a wap portal (from phone’s native browser & video player);

6. II. Mobile TV solution Platform Specs (part II): • The service can run on the same APN used to access regular internet. This way the hassle of configuring each terminal for this service is avoided; • The billing system is integrated very easily with the mobile operator. Using the same APN, the access to the live TV portal can be obtained through MSISDN and a PIN automatically generated by our platform when the user subscribes to the service through self care;

7. II. Mobile TV solution Unmatched competitive advantage in terms of: • Technical performance: at least four times more “bandwidth” efficient than any competitor product due to proprietary filtering technology that enables higher quality output at same bitrate; • Capex: highly competitive initial investment (our focus is on future revenue sharing based on a “win-win” strategy) • Opex: minimum due to: • a)lowest software & licensing upgrade fees; • b) no fees for support services; • c) efficient use of resources (HW, SW and bandwidth) as a “standard company policy”;

8. II. Mobile TV solution Unmatched competitive advantage in terms of (part II): • Experience in working with the mobile carriers: the most rapid rollout starting from the installation of the servers and launching the service: 10 days; • Our company traditionally has great experience in developing IPTV services - the entire platform being developed internally. The service is being used by 9.5 million users across 5 continents;

9. II. Mobile TV solution Key Stats: • Over 20,000 downloads of the PBX TV app. from Android Market since 1st of Jan. 2011; • Over 600,000 viewers from pilot launch of Zong Pocket TV service in 27 days (China Mobile in Pakistan); • Available bitrates: • 256 kbps – available in all PBX TV networks (incl. Romania); • Pakistan: bundled service – 28 kbps for GPRS, 64 kbps for EDGE networks and 256 kbps for Wi-Fi access; • Bitrate can range between 28 kbps and 1.5 mbps;

10. III. IPTV solution • PBX Telecom’s IPTV solution is an enabler for the following services: • Live TV (higher quality with less bandwidth – keeps operators’ investments to a minimum while offering triple-play services); • 7 days re-runs – available for all TV channels (content stored on server side); • Video on Demand; • Remote access to user generated content (from STBs or phones); • Deployable over HSDPA networks;

11. III. IPTV solution • IPTV services are available on the following platforms: • SD and HD PBX Telecom proprietary set-top-boxes; • All computer operating systems (Microsoft, Linux, Apple) – reachable using both dedicated client applications and browsers; • Car Computers (Carputers) – using 3G dongles;

12. III. IPTV solution • General Architecture: Content Source: TV content (SD, HD) from satellite, content from PBX network, new niche TV content developed by content providers etc Publishing Point: Proprietary technology (CDN) that brings economies of scale in terms of consumed bandwidth, response time, content delivery (incl. foreign) and ultimately money

13. III. IPTV solution Key Stats: • 230,000 registered users in Romania where PBX Telecom provides the service directly to end-users; • 6 niche TV stations exclusively available in our network; • More then 60 TV channels on the Romanian network alone; • 70,000 foreign users through PBX Telecom’s local partnerships;

14. V.Conclusions • Using PBX Telecom’s solutions, one accomplishes: • Savings (Capex/Opex) by Efficient usage of resources (bandwidth, already paid TV content) while increasing customer satisfaction; • More Diversification of VAS portfolio with the best cost vs. benefit ratio; • Attain Strategic Differentiation from the competition by using an innovationthat is hard to replicate both Technically and Financially; • Recoup the initial investment in a Quarter; • Tap into the competition’s user-base by adopting an out-of-the-box thinking; PBX Telecom - the SMART choice (More quality – Less Costs – More Profit Margin – Less headaches)