Authority Figures - PowerPoint PPT Presentation

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  1. Authority Figures Watched by 1 million people a night News Corp has a market capitalization of $48,000,000,000

  2. DailyKos.com • Marcos Zuniga • ~ $100,000 a year revenue from advertisements • Raised $600,000 in hard dollars so far this year for the democratic party

  3. Blog Broken News • Rathergate • Exposed on web community FreeRepublic.com • Propagated by blogs to mainstream news • Trent Lott • John Marshal of TalkingPointsMemo.com kept the story alive until mass media picked it up. • John Stewart Skewers Crossfire • Crossfire is watched by 865,000 people • 1-5 million watched the segment over the internet • Gannongate • Kossaks (DailKos.com) investigated and broke the story.

  4. The Dean Campaign • 500,000 volunteers self organizing in every state • Web real-estate spread over hundreds of mostly unofficial web-sites. • Most of ideas and innovation on how to leverage the community came from the bottom up What we did • Turned an asterisk into a front runner • Broke primary fundraising records with small dollar donations • Created a lasting network of new activists

  5. Where This Could be Going - South Korea • 4X U.S. Broadband Penetration • 2/5 most trafficked websites on the net with 1/5 the population of U.S. • Biggest Internet News Source in South Korea • Almost all their news reporting comes from “Citizen Reporters” President Roh - Hand Picked by OhMyNews

  6. Story Time

  7. DeanSpace • Powered • Over a hundred grassroots sites • Official state web sites • Main constituency sites • Started as an all volunteer effort by a bunch of kids • Created Free / Open Source Software based on the Drupal platform

  8. Exiting DeanSpace • Headaches • Who would still want DeanSpace? • How were we going to continue building it? • Who was going to pay for it? Silicon Valley to the rescue

  9. CivicSpace The Organization • Build technology as public sector infrastructure • Leverage open source community and development to keep things cheap • Engage for profit partners to service the platform to the market • Save the world

  10. CivicSpace the Community Organizing Platform Tools to organize communities • Blogging / Community • Member management • Event organizing • Spamming • Donations / Commerce • Content and data sharing • Everything else

  11. Music for America • Organizes 5-15 political events a night at concerts across the country • One year or organizing: outreach at 2,132 concerts attended by over 2 million people • 40,000 members • Full time staff of 7 • $700 spent on advertising (blog advertisements) • All messaging and organizing done through their CivicSpace website

  12. Supporting CivicSpace • CivicSpace will be a self sustaining non profit • Partner with Vendors • Rails and Verticals • CivicSpace Platform - Rails • Market Verticals • Example Market Verticals • Campaigns • Bands • Churches • Schools

  13. CivicSpaceLabs.org • 6 full time employees • 150+ organizations use CivicSpace • 1.0 is still 5+ months off • Very active developer / user community • Half a dozen CivicSpace vendors • No ASP (TypePad) yet