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TEMPLE UNIVERSITY JAPAN Corporate Education

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TEMPLE UNIVERSITY JAPAN Corporate Education Business Communications Course Email: [email protected] Objective: The objective of this course is twofold : To enhance participants’ understanding of business communications, cultural and ethical issues, and

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Presentation Transcript
objective
Objective:
  • The objective of this course is twofold :
    • To enhance participants’ understanding of business communications, cultural and ethical issues, and
    • To arm them with the technical skills to better understand the way Western business managers operate and communicate.
cultural background and company introductions
Cultural Background and Company Introductions
  • Introducing yourself & your firm
  • Telephone Conversations
  • Handling questions
  • Using Power verbs
  • Writing letters and cover letters
  • Electronic Communications Devices
investment portfolio development
Investment Portfolio Development
  • Cultural Background:
    • Understanding stocks, bonds and Mutual funds
  • Stock and derivatives market(s) terminology
  • Trends – Reading graphs
    • Supplemented by additional exercises
  • Case Study & Short Presentations
understanding finance terminology
Understanding Finance Terminology
  • Stock Holders Meetings
  • Mock Stockholder Meeting:
    • Activist shareholders to attend “mock” meeting to stop a project in Artic wildlife area (TUJ & Instructor will prepare this exercise)
  • Merger & Acquisitions
  • Supplemented by additional exercises
  • Case Study
marketing negotiation
Marketing & Negotiation
  • Effective use of Body Language
  • Customs of Western Negotiation
  • Harvard-style Negotiation Methods
    • Distributive (win-lose) versus Cooperative (win-win) negotiation styles
    • Interests versus positions
    • Developing a BATNA (best alternative to negotiation)
  • Negotiations Preliminary Exercises
  • Negotiation Practice
labor relations
Labor Relations
  • Union-Management relations
  • Preliminary Negotiation exercises
  • Union Management Workplace Agreement
  • Negotiation exercise
  • Case Study
environmental issues
Environmental Issues
  • Environmental Groups
  • Public Hearings (meetings)
  • Presenting and responding to opinions
  • Preparing and Presenting Environmental Issues
  • Case Study
  • Presentation Skills
business organization and management
Business Organization and Management
  • Motivating Workers
  • Management-employee discussions
  • Maintaining a Positive approach to business Communication
  • American versus Japanese Business Cultures
  • Corporate organization Exercise 
  • Case Study
business organization and management11
Business Organization and Management
  • Anglo-American Management Styles
  • Comparing various management styles
  • Diplomatic language
  • Writing Memos
  • Business Writing
international trade and banking loan
International Trade and Banking Loan
  • Applications
    • Applying for a loan
  • Writing loan Application letters
  • Competing Internationally
  • Case Study
open ended cases
Open ended Cases
  • Market Penetration
  • Marketing Strategies
  • Marketing Reports
  • Market segmentation, positioning, target market
  • 4 Ps
  • Professional Presentations
    • Instructor / TUJ will provide a draft outline of a marketing report
slide14
Temple University Japan
          • Corporate Education
          • 2-8-12 Minami Azabu
          • Minato-ku,
          • Tokyo, Japan 106-0047
  • Phone: 03-5441-9810
  • Fax: 03-5441-9822
  • Email: [email protected]
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