Department of Marketing Overview Dr. Wayne D. Hoyer Chairman and the James L. Bayless/William S. Farish Fund Chair for Free Enterprise Teaching Academic Programs #3, Marketing Undergraduate Program, U.S. News and World Report #9, Marketing Graduate Program, U.S. News and World Report
Accenture: Value Model for RFID Use in the HomeExplore the value of RFID technology in consumers' daily lives and develop a value model for new product development
Emergency Service Partners, LP: Establish Brand MessageEstablish brand message and formulate a plan for implementation and spread
Heinz Frozen Sauces: Market Opportunity Assessment for Frozen SaucesDetermine if and how frozen sauce offerings should be expanded
Johnson & Johnson
Procter & Gamble
October 21, 2005
Philip Morris, FedExKinko’s, Dell, HEB, Accenture
Identification of Broad Level Key Research/Practicum topics such as:
-moving return forward-
-how much consumers are willing to give up
-how to best mollify consumers to accept
-what are consumers concerns to resistance?
-(case historics) similar products/technologies
-enough benefit to keep or change loyalty
-changes purchasing patterns?
-varies by segment?
–is there any consumer pull?
Goal: Host 4 RFID focused projects for the Spring 2006 Semester and follow-up with an end of semester RFID event in which participating companies would attend.
Need input on how to improve process of soliciting more feedback and increasing company involvement
Median monthly salary $6,000
Average monthly salary $6,283