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Hong Kong’s competitive advantage as a centre for international exhibitions Paul Woodward Principal, Business Strategies Group Regional Manager, UFI Asia/Pacific Office 2 nd February 2005 © Business Strategies Group Ltd. 2005 Development of exhibitions in Hong Kong: milestones

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hong kong s competitive advantage as a centre for international exhibitions

Hong Kong’s competitive advantage as a centre for international exhibitions

Paul Woodward

Principal, Business Strategies Group

Regional Manager, UFI Asia/Pacific Office

2nd February 2005

© Business Strategies Group Ltd. 2005

development of exhibitions in hong kong milestones
Development of exhibitions in Hong Kong: milestones
  • Pre-1980: occasional Hong Kong products expos on temporary sites
  • Early-1980s: TDC and a few private entrepreneurs start fairs on temporary sites
  • 1983: China Resources opens Hong Kong Exhibition Centre
  • 1987: HKCEC Phase 1 opens – big expansion of industry
  • 1997: HKCEC Phase 2 opens – another big expansion

© Business Strategies Group Ltd. 2005

recent history number of fairs static
Recent history: number of fairs static…

Source: HKECIA/BSG

© Business Strategies Group Ltd. 2005

but getting bigger
…but getting bigger

Source: HKECIA/BSG

© Business Strategies Group Ltd. 2005

slide5
Why?
  • Booming Chinese economy
  • Pearl River Delta’s emergence as most important centre of manufacturing for consumer products
  • Growing buying power of Chinese consumers

© Business Strategies Group Ltd. 2005

special nature of hong kong fairs
Special nature of Hong Kong fairs
  • The typical China event is primarily focused on domestic business
    • Obvious exceptions like the Canton Fair are unusual
  • The typical event in Europe is regional
  • A Hong Kong fair has a very different visitor profile
    • …and visitors are the absolute key to understanding how trade fairs work

© Business Strategies Group Ltd. 2005

basic framework for china fair
Basic framework for China fair

Traditional focus

of foreign media

companies

Area of key interest

for domestic

PRC exhibitors

© Business Strategies Group Ltd. 2005

basic framework for hk fair

For some fairs, domestic

HK audience is also important

Basic framework for HK fair

© Business Strategies Group Ltd. 2005

big us european fairs are primarily domestic
Big US & European fairs are primarily domestic

Major fairs in China

will look like this

© Business Strategies Group Ltd. 2005

gift fairs source of buyers
Gift fairs: source of buyers

Overseas countries

138

185

110

© Business Strategies Group Ltd. 2005

reviewing source of buyers

Import/

Export

Cos.

Primary

Distributors

Local

Distributors

Manufacturers

Retailers

Consumers

Reviewing source of buyers

Core buyer group, Hong Kong

Core buyer group, German fair

© Business Strategies Group Ltd. 2005

gift consumer goods fairs visitor profile

Import/

Export

Cos.

Primary

Distributors

Local

Distributors

Manufacturers

Retailers

Consumers

Gift/consumer goods fairs: visitor profile

Hong Kong

Ambiente

© Business Strategies Group Ltd. 2005

key emerging trends
Key emerging trends
  • Huge surge in mainland China participation in Hong Kong fairs
    • Exhibitors looking to take 1st steps into international markets
    • Buyers looking for quality and regional/international suppliers
  • Emergence of hybrid exhibition/ entertainment concepts
    • Capitalising on the booming mainland China tourism business
    • Hong Kong’s position as the entertainment capital for China will be enhanced with Disneyland
    • Macau developments also important

© Business Strategies Group Ltd. 2005

china buyers
China buyers

© Business Strategies Group Ltd. 2005

china exhibitors
China exhibitors

© Business Strategies Group Ltd. 2005

growing importance of public events
Growing importance of public events

© Business Strategies Group Ltd. 2005

where the growth will come from
Where the growth will come from

© Business Strategies Group Ltd. 2005

to fill these venues
To fill these venues

© Business Strategies Group Ltd. 2005

ufi in asia
UFI in Asia
  • UFI established in Europe in 1925
  • Office opened in Hong Kong in January 2004
  • 63 members in Asia, up 50% in one year
    • Hong Kong + China = >30 members
  • Representing the industry world-wide at the highest level
  • UFI Approved Events are recognised as high quality.
  • Asia/Pacific Chapter Chairman: Chen Ruowei from Beijing

© Business Strategies Group Ltd. 2005

thank you

Thank you.

paul@bsgasia.com

asia@ufi.org