Color & Typography for the Web Rachael Gilg INF 385E: Information Architecture & Design October 12, 2004 Why are color & typography important in IA? Structuring & ordering content Create hierarchies / order Aid navigation Draw attention to page elements Communicating using visual language
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INF 385E: Information Architecture & Design
October 12, 2004
Equivalent color units (CSS)
rgb(100%, 0%, 0%)
Monochromatic - http://www.pbs.org/wgbh/amex/foster/
Analogous - http://www.pbs.org/animateddogs/
Verdana x Times x
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Hall, R. H. & Hanna, P. (May-June, 2004). The impact of web page text-background colour combinations on readability, retention, aesthetics and behavioural intention. In Behaviour & Information Technology, 23:3, pp. 183-195.
Lehn, D. & Stern, H. (September 6, 2002). Death of the websafe Color palette? Retrieved October 7, 2004 from the Webmonkey Web site at http://webmonkey.wired.com/webmonkey/00/37/index2a.html?tw=design
Loxley, S. (2004). Type: the secret history of letters. London: I.B. Tauris
Lynch, P. J. (2002). Web style guide: basic principles for creating Web site, 2nd edition. New Haven: Yale University Press. (also online at http://www.webstyleguide.com)
Mahnke, F.H. & Mahnke, R.H. (1987). Color and light in man-made environments. New York: Van Nostrand Reinhold Company.
Paper vs. Pixels Part 2. (September, 2004). Retrieved October 5, 2004 from the Web page design for designers Web site at http://www.wpdfd.com/editorial/wpd0904news.htm#feature2
Pring, R. (2000). WWW.color: effective use of color in web page design. New York: Watson-Guptil Publications.
Wikipedia. Web colors. Retrieved October 6, 2004 from http://en.wikipedia.org/wiki/Web_color .
World Wide Web Consortium. (May, 2003). CSS3 Color Module. Retrieved October 7, 2004 from http://www.w3.org/TR/2003/CR-css3-color-20030514/.