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Chapter 7 Internet Service Providers: Hosting Your Web Site Internet Service Providers: Objectives OBJECTIVES How ISPs Work How to Choose an ISP How to Choose & Register Your Domain Name Internet Service Providers: How ISPs Work HOW ISPs WORK Web Site Infrastructure

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Presentation Transcript
objectives

Internet Service Providers: Objectives

OBJECTIVES
  • How ISPs Work
  • How to Choose an ISP
  • How to Choose & Register Your Domain Name
how isps work

Internet Service Providers: How ISPs Work

HOW ISPs WORK
  • Web Site Infrastructure
    • Standby Electric Power
    • Redundant ‘Fault-Tolerant’ Servers
    • Redundant Communications Lines
    • One or More Firewalls
types of service providers

Internet Service Providers: How ISPs Work

TYPES OF SERVICE PROVIDERS
  • Internet Service Provider
  • Application Service Provider
  • Business Service Provider
  • Wholesale Service Provider
types of web hosting services

Internet Service Providers: How ISPs Work

TYPES OF WEB HOSTING SERVICES
  • Dial-Up Access
  • Developer’s Hosting
  • Web Hosting
  • Industrial Strength Hosting
how to become an isp

Internet Service Providers: How ISPs Work

HOW TO BECOME AN ISP
  • Contract with a regional network providing bandwidth
  • Procure a leased communications line to one of the company’s routers
  • Procure hardware & software to manage Internet communication
  • Set up dial-in lines to connect users
  • Maintain enough manpower to manage ISP traffic & deal with users
how to choose an isp

Internet Service Providers: How to Choose an ISP

HOW TO CHOOSE AN ISP
  • Bandwidth Size
    • E.g. High-speed T1 & T3 lines
  • Connection Availability & Performance
    • Normal: 5 – 10MB
  • Virtual Hosting
  • E-mail Aliases
how to choose an isp8

Internet Service Providers: How to Choose an ISP

HOW TO CHOOSE AN ISP
  • Stability & Staying Power
  • Local Access
  • Customer Service & Technical Support
  • Reliability
  • Price
trends to lower customer churn rate

Internet Service Providers: How to Choose an ISP

TRENDS TO LOWER CUSTOMER CHURN RATE
  • Building a Brand Identity
  • Providing Broadband Service
  • Focusing More Attention on Business Users
isp needs for online marketing

Internet Service Providers: How to Choose & Register Domain Name

ISP NEEDS FOR ONLINE MARKETING
  • Register Domain Name
  • Capture & Forward e-mail
  • Host the Website
  • Technical & Managerial Support
  • On-the-road Support
what is a domain name

Internet Service Providers: How to Choose & Register Domain Name

WHAT IS A DOMAIN NAME?
  • Unique Internet address
  • Domain Name System (DNS) translates between IP address & URL
how is a message being sent

Internet Service Providers: How to Choose & Register Domain Name

HOW IS A MESSAGE BEING SENT?

Packets

Packets

Receiving PC

Sending PC

Router

Figure: TCP/IP & Message Transmission

registration considerations

Internet Service Providers: How to Choose & Register Domain Name

REGISTRATION CONSIDERATIONS
  • One or two close names
  • Unique product domain name
  • Ideal company domain name
cyber commandments of website domain names

Internet Service Providers: How to Choose & Register Domain Name

CYBER COMMANDMENTS OF WEBSITE DOMAIN NAMES
  • Determine whether proposed domain name infringes any trademarks
  • Determine whether proposed domain name dilutes any famous marks
  • Obtain federal trademark registration of proposed domain name
  • Register proposed domain name with InterNIC
  • Get permission before linking to other websites
  • Watch for expanded top-level domain names & registries
pitfalls for using isp

Internet Service Providers: How to Choose & Register Domain Name

PITFALLS FOR USING ISP
  • Overcharging
  • Domain Name Status
  • Backup
  • Contractual Language
frequently asked questions

Internet Service Providers: How to Choose & Register Domain Name

FREQUENTLY ASKED QUESTIONS
  • What is involved in registering a domain name in .com, .net or .org?
  • How long does a registration last? Can it be renewed?
  • Can one change registrars after registering a domain name?