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Casual Games Panel Game Developers Conference San Jose, CA March 8, 2003 Dave Rohrl Senior Producer, EA Online John Vechey Founder, PopCap Games Steve Meretzky Creative Content Director, WorldWinner.com Jupiter Media Metrix study October 2001 Jupiter Media Metrix study October 2001

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casual games panel game developers conference san jose ca march 8 2003

Casual Games PanelGame Developers ConferenceSan Jose, CAMarch 8, 2003

Dave Rohrl

Senior Producer, EA Online

John Vechey

Founder, PopCap Games

Steve Meretzky

Creative Content Director, WorldWinner.com

jupiter media metrix study october 20013
Jupiter Media Metrix studyOctober 2001
  • GameUnique Users
  • 1. Solitaire 46.7 million
  • 2. Freecell 21.3 million
  • 3. Hearts 6.6 million
  • 4. Minesweeper 5.4 million
  • 5. Spider Solitaire 4.6 million
  • 6. MS Ent. Pack 4.2 million
  • 7. 3D Pinball 2.6 million
  • 8. The Sims 1.6 million
  • 9. Snood 1.5 million
  • 10. Slingo 1.5 million
jupiter media metrix study october 20014
Jupiter Media Metrix studyOctober 2001
  • GameUnique Users
  • 1. Solitaire 46.7 million
  • 2. Freecell 21.3 million
  • 3. Hearts 6.6 million
  • 4. Minesweeper 5.4 million
  • 5. Spider Solitaire 4.6 million
  • 6. MS Ent. Pack 4.2 million
  • 7. 3D Pinball 2.6 million
  • 8. The Sims 1.6 million
  • 9. Snood 1.5 million
  • 10. Slingo 1.5 million
  • *** 9 out of 10 are casual games ***
casual gamers a definition
Casual Gamers: a definition

A person that:

  • does not self identify as an avid computer, online, or console game player
  • does not spend more than $200/year on computer, console, or online games or related purchases
  • is not conversant with most videogame genres or design conventions
  • typically does not list gaming as one of their primary pastimes
casual games a definition
Casual Games: a definition

A game that:

  • favors accessibility over depth
  • provides a sense of a fairly complete experience in a relatively short time span
  • exploits some familiar mechanics or interface to create an unique experience
  • has more of a focus on offering immediate rewards than core games
  • focuses more on limiting player frustration than core games
slide7
[John Vechey demos:

Bookworm – PopCap

Ningpo Mahjong – PopCap]

slide8
[Dave Rohrl demos:

Ricochet – Reflexive Entertainment]

Gutterball 3D – Skunk Studios]

slide9
[Steve Meretzky demos:

Tri-Scraper – Prizegames.com

Blockwerx – WorldWinner.com]

genres of casual games
Genres of Casual Games
  • Word
  • Card
  • Puzzle/Strategy
genres of casual games11
Genres of Casual Games
  • Word
  • Card
  • Puzzle/Strategy
  • Casino
genres of casual games13
Genres of Casual Games
  • Word
  • Card
  • Puzzle/Strategy
  • Casino
  • Classic Arcade
genres of casual games16
Genres of Casual Games
  • Word
  • Card
  • Puzzle/Strategy
  • Casino
  • Classic Arcade
  • Trivia
genres of casual games19
Genres of Casual Games
  • Word
  • Card
  • Puzzle/Strategy
  • Casino
  • Classic Arcade
  • Trivia
  • Sports
genres of casual games22
Genres of Casual Games
  • Word
  • Card
  • Puzzle/Strategy
  • Casino
  • Classic Arcade
  • Trivia
  • Sports
  • Classic Board
casual games revenue models
Casual Games: Revenue Models
  • “Sure, more people play casual games than core games, but players won’t pay for casual games.”
  • “There’s no way to make money making casual games.”
casual games revenue models27
Casual Games: Revenue Models
  • Retail channel
  • Ad-supported
casual games revenue models28
Casual Games: Revenue Models
  • Retail channel
  • Ad-supported
  • Downloadables
casual games revenue models29
Casual Games: Revenue Models
  • Retail channel
  • Ad-supported
  • Downloadables
  • Pay-to-play
casual games revenue models30
Casual Games: Revenue Models
  • Retail channel
  • Ad-supported
  • Downloadables
  • Pay-to-play
  • Skill games/cash prizes
casual games revenue models31
Casual Games: Revenue Models
  • Retail channel
  • Ad-supported
  • Downloadables
  • Pay-to-play
  • Skill games/cash prizes
  • Advertainment
casual games revenue models32
Casual Games: Revenue Models
  • Retail channel
  • Ad-supported
  • Downloadables
  • Pay-to-play
  • Skill games/cash prizes
  • Advertainment
  • Bundling