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Agenda. Broad Strokes CRM Web 2.0 Open Source Nitty Gritty CMS Blogging, vlogging , podcasting RSS Social Networking Second Life Discussion. Social Networking. What it is:

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Presentation Transcript
agenda
Agenda
  • Broad Strokes
    • CRM
    • Web 2.0
    • Open Source
  • Nitty Gritty
    • CMS
    • Blogging, vlogging, podcasting
    • RSS
    • Social Networking
    • Second Life
  • Discussion
social networking
Social Networking
  • What it is:
    • User-populated Web sites (highly specialized, complex CMS) that allow people to connect to each other, and share personal or professional information online
social networking1
Social Networking
  • What it claims to be:
    • The new (and primary) way you’ll meet anyone important. Ever. And if you’re not part of an online community you’ll never be popular.
  • …which translates into:
    • Best-case scenario: a way to keep in touch with people you care about; a mechanism for identifying how you’re connected to others (for work or play).
    • Worst-case scenario: a Web site you create a profile on and then forget about, never visiting again, but sometimes receiving spam from their sponsors.
agenda1
Agenda
  • Broad Strokes
    • CRM
    • Web 2.0
    • Open Source
  • Nitty Gritty
    • CMS
    • Blogging, vlogging, podcasting
    • RSS
    • Social Networking
    • Second Life
  • Discussion
second life
Second Life
  • What it is:
    • A “virtual world” online. 3D, spatially-oriented, user-built.
    • Free to download, real currency buys Linden Dollars, which can be used to buy “virtual land” and other business-based commodities
    • To interact, you create an “Avatar” who travels through the time-space of Second Life.
agenda2
Agenda
  • Broad Strokes
    • CRM
    • Web 2.0
    • Open Source
  • Nitty Gritty
    • CMS
    • Blogging, vlogging, podcasting
    • RSS
    • Social Networking
    • Second Life
  • Discussion
discussion
Discussion
  • Opportunities for the arts
    • Content rich field
    • Opinion-generating content
    • Strong dialogue = engaged participants
    • Increased potential to grow donor base
    • New ways to engage younger audiences
    • Increased “face time” through multiple channels
    • Increased brand penetration (toothpaste)
  • Draw-backs
    • Time / resources / staff investments
    • Scope creep
resources
RESOURCES
  • www.Idealware.org – articles, webinars
  • www.NTEN.org – articles, webinars, conference, online forums,
  • www.NPower.org – consulting
  • www.TechSoup.org – discounted software, articles, services

CAMT resources:

  • www.artsnet.org/camt - products, services, articles, links
  • www.TechnologyInTheArts.org – conference, blog, podcast