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Boost Mobile Capturing the youth mobile audience! Market Australia NZ USA Partner: Optus Telecom NZ Nextel Platform: GSM CDMA IDEN Handsets: Various Various Moto Boost Mobile USA

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Presentation Transcript
boost mobile

Boost Mobile

Capturing the youth mobile audience!

Market Australia NZ USA

Partner: Optus Telecom NZ Nextel

Platform: GSM CDMA IDEN

Handsets: Various Various Moto

boost mobile usa

Boost Mobile USA

  • Launched in CA/NV as prepaid trial in Sept ’02
  • Using Nextel Network and Motorola IDEN

handsets

  • All handsets:
    • Direct Connect, walkie-talkie
    • Text Messaging
    • Wireless Web
    • J2ME enabled
    • i90 & i95 are polyphonic ringtone capable
    • i95 is color
boost mobile media

Boost Mobile Media

  • J2ME games
  • Polyphonic Ringtones
  • Wallpapers
  • Wireless Web
  • Text Messaging >>> MMS
boost mobile games

Boost Mobile Games

  • Launching OTA downloads in Q2
  • Moto IDEN distribution/hosting/testing
  • 80/10/10 model

Licensing Testing Consumer Distribution

Nextel

Nextel/Moto

Developer Program

Moto

Boost

upcoming capabilities

Upcoming Capabilities

  • OTA Downloads
  • Bobo prepaid billing services
  • MMS/camera phones
  • Nationwide Direct Connect
  • National youth audience
boost youth audience

Boost Youth Audience

  • 75+ % of Boost users are under 25
  • Major sponsor of youth activities
  • Incredible Retail distribution
  • Going Nationwide…..
  • Fully-featured phones

We are the carrier choice to

reach the mobile Youth!