1 / 10

SINGLING OUT BROADCAST

SINGLING OUT BROADCAST. Outside of USA …. Historically authoritarian policies: media content industry structure Manifested as: state monopoly public must pay licence fees universal service notion content controls, timing controls. . Why broadcast & not print?. Rationale:

emile
Download Presentation

SINGLING OUT BROADCAST

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SINGLING OUT BROADCAST

  2. Outside of USA … • Historically authoritarian policies: • media content • industry structure • Manifested as: • state monopoly • public must pay licence fees • universal service notion • content controls, timing controls.

  3. Why broadcast & not print? • Rationale: • uses public frequency spectrum • nation-building (or corrupting) power • Exceptions are the rule! • Policy in many countries is to regulated print as well (even if less so). • Rationale: also seen as powerful

  4. Regulatory rationales • Pure free market would be chaos policy, so even broadcast liberalisation is regulated: • Spectrum and order argument • Social factors arguments = Licenses needed for commercial broadcasters. • Thus policy covers all broadcasters: • Eg. Local content, morals, elections, news, language, univ service, tariffs, etc. • All highly contestable.

  5. Interventionist policy for whom? • Policy to regulate broadcasting in whose interests? • the society • government/ruling class • business (elite private interests) • consumers • communities • nobody, random or status quo?

  6. Interventionist policy for whom? • Broadcast policy in whose interests? • the society (What paradigm highlights this?) • government/ruling class (What paradigm?) • business elite private interests (What paradigm?) • consumers & communities (What paradigm?) • nobody, random or status quo(What paradigm?)

  7. Paradigm spectacles: • Broadcast policy in whose interests? • the society (functionalist view, paternalistic model) • government/ruling class (power, statist model) • elite private interests (pluralist, private sector) • consumers & communities (participative, community) • nobody, random or status quo (chaos)

  8. Convergence confuses • Digital broadcasting: • Policy when “scarce” frequency not at stake? • Different channels: • When broadcast goes via Net? • Other frequency use: • When Net goes via 3G or WiFi? • So who needs a licence then, what kind, and why? • Cf. Convergence bill: (4 kinds of licencing: Network, apps, content, spectrum) • Successful bdcasting reqs all 4 licences – but not nec in the hands of one player, thus shifting from a vertical to horizontal licensing policy.)

  9. Summing up • Broadcast policy issues: • Historically more susceptible to policy and regulation • Frequency and social issues • Convergence issues • Likely that structure and content policy will impact in a major way on internal policy.

More Related