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MEMA Regional Forum 2012. Amman, October 3 rd , 2012. Agenda. GS1 Key 5 Top Priorities 2012-2015 OGSM 2012/2013 Update GS1 Key 5 Top Priorities 2012-2015 (Details) Strengthen The Core Become a Key Player in the Connected World (internet) Winning and Engaging New Strategic Sectors

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mema regional forum 2012

MEMARegional Forum 2012

Amman, October 3rd , 2012

  • GS1 Key 5 Top Priorities 2012-2015
  • OGSM 2012/2013 Update
  • GS1 Key 5 Top Priorities 2012-2015 (Details)
    • Strengthen The Core
    • Become a Key Player in the Connected World (internet)
    • Winning and Engaging New Strategic Sectors
    • Step Change Brand Awareness
    • Continue Developing a World Class, Interdependent Organization
  • GS1 Management Board
  • The Consumer Goods Forum (CGF)
top 5 priorities 2012 15 mb approved
Top 5 Priorities 2012/15 – MB Approved
  • Continue strengthening our Core: providing Excellent Service to our Core Strategic Sectors (Retail, Healthcare, and Transport & Logistics) by driving the GS1 System (AIDC, eCom, GDSN, and EPC)
  • Become a key player in the connected world (internet) by:
    • Business-to-Consumer (B2C)
    • Data Quality (DQ)
    • Visibility
  • Winning and engaging New Strategic Sectors
  • Step-change GS1 Brand Awareness by implementing the new Brand Architecture
  • Continue developing a world-class, interdependent organisation


Driving Momentum Together

top 5 priorities 2012 15 mb approved1
Top 5 Priorities 2012/15 – MB Approved
  • Continue strengthening our Core: providing Excellent Service to our Core Strategic Sectors (Retail, Healthcare, and Transport & Logistics) by driving the GS1 System (AIDC, eCom, GDSN, and EPC)
  • Become a key player in the connected world (internet) by:
    • Business-to-Consumer (B2C)
    • Data Quality (DQ)
    • Visibility
  • Winning and engaging New Strategic Sectors
  • Step-change GS1 Brand Awareness by implementing the new Brand Architecture
  • Continue developing a world-class, interdependent organisation


Driving Momentum Together

gs1 key 5 top priorities

GS1 Key 5 Top Priorities:

1. Strengthening the Core

aidc data carrier adoption trends
AIDC Data Carrier AdoptionTrends

Mature deployment for EAN/UPC, GS1-128, ITF14

Trending adoption of GS1 DataBar on Fresh Foods

Trending adoption for GS1 DataMatrix in Healthcare

Promotion of RFID in EAS applications

Promotion of 2D for B2C Extended Packaging

implementer s view aidc data carrier adoption today
Implementer’s View AIDC Data Carrier Adoption Today

Mature Deployment / Early Deployment

aidc data carrier adoption challenges
AIDC Data Carrier AdoptionChallenges


  • Sunrise vs. Driving Adoption
    • Be aligned that GS1 cannot set sunrise dates for a carrier. GS1 can actively promote a carrier for an application but adoption is a mutual agreement of trading partners
    • Be aligned on new carriers and existing sunrise dates (e.g. DataBar in ‘14)
  • Common AIDC Investment Direction
    • Ensure MOs provide common AIDC investment advice to industry

Research and Development

  • POS Technology Gap for FMCG
    • Resolve POS Technology Gap to provide “dynamic data” (expiry dates, serial numbers) in AIDC on all POS products
bar code conformance1
Bar Code Conformance
  • Objective
    • Complete 1D Test Center deployment in 12 MOs by December 2012
  • Status
    • Approved: GS1 Starting and Managing GS1 Bar Code Verification Service Guideline
    • In eBallot: GS1 Bar Code Verification Process Guideline
  • Issues
    • None
  • Next Steps
    • Update Conformance Training Materials and Marketing/Communications
    • Draft AIDC Test Plan to analyze current Bar Code minimums (if too restrictive)
    • Complete 3rd Party Accreditation Proposal
gs1 bar code conformance 3y plan
GS1 Bar Code Conformance 3Y Plan




Update Standards

Accreditation Proposal

Complete Guidelines

Deploy 12 MOs

1D Conformance

Training & Marketing Updates



Approve New Standards

Accreditation Proposal

Deploy 12 MOs

Complete Guidelines

2D Conformance

Training & Marketing Updates

Validate Current Bar Code Minimum Specifications

Draft Plan

Complete testing & initiate Standards Updates

Update Standards…

Work in progress or planned

Ratified standard or work finalized

Work requested by MOs

gs1 ecom update
GS1 eCom Update
  • Objective
    • Execute GS1 eCom Strategy
  • Progress
    • GS1 XML
      • eCom Major Release 3 – ratified and published
      • Support material published
        • GS1 XML Technical User Guide Release 3
        • Standard Business Document Header (SBDH) Version 1.3 Technical Implementation Guide
        • Transport management implementation guide
    • Deployment projects launched with 6 MOs (see O2C update)
  • Issues
    • No current issues
  • Next Steps
    • EANCOM 2002 Edition 2012 (End 2012)
    • AS4 Protocol guideline & profile, incl. update of AS2 guide (2013)
    • XML3.1 incl. Intelligent Packaging (2012) and Warehousing (2013)
order to cash deployment
Order-to-Cash Deployment
  • Objective
    • Increase GS1 eCom adoption in Order-to-Cash by providing MOs with best practices in local deployment
  • Progress
    • 6 MOs engaged in deployment phase (GS1 Belgium, Chili, Brazil, Italy, China, South Africa)
    • Regional training in Chile in May 2012
  • Issues
    • None
  • Next Steps
    • On-going support to MOs in deployment phase (training, marketing plan, implementation support)
    • Regional training in China in Fall 2012
gdsn operations and strategy execution
GDSN Operations and Strategy Execution
  • Objective
    • Execute GDSN 2012 / 2013 OGSM
  • Progress
    • 10+ Million items registered(+21% over last year, FY start: July 1, 2011)
    • 24,610tradingpartnersregistered(+22% over last year, FY start: July 1, 2011)
    • 153 countries; 30 certifiedDPs
    • GPC: 8.71+ MillionGTINs in Global Registry coded with GPC (87%)
    • Country Expansion Programme for Healthcare – In Progress
    • Data Quality Strategy Renewal – In Progress
  • Issues
    • None at this time
  • Next Steps
    • Maintenance Release 5 and GPC – Deployment to Production October 2012
    • Major Release and Certification Event (Modular Item) – Dates TBD via Network Deployment Strategy
epc update 1 2

Drive adoption of EPCglobal Standards, focusing on 2 key sectors (Apparel and T&L)


Extensive adoption of EPC in Apparel and General Merchandise driven by Wal-Mart

Strong focus on Item-Level tagging at source

(Re-)launch of Apparel, Fashion & Footwear User Group

NFC Forum: MoU signed and in implementation phase

EPC Board extension with 5 new Governors : GS1 Canada, Macy’s, Gerry Weber, DHL & C&A.

EPC IP Subcommittee: Extensive work to re-examine Round Rock patents in the U.S. Patent and Trademark Office (PTO). 

EPC Update (1/2)
gsmp update
GSMP Update

Merge of old GSMP and EPCglobal standard development processes completed

New communication and educational materials available on-line (full transparency of project status to users and MOs)

Start of GSMP Best In Class project to be completed in June 2013

gln registries framework1
GLN Registries Framework


  • GLN Registry Framework Pilot Project Report by March 2013


Project will develop a global solution to connect all GLN (Global Location Number) registries to enable users the look up of GLN and basic party information from any other registry

  • Global Index data attributes have been Agreed
  • Pilot Global Index development - Completed
  • Pilot infrastructure has been Agreed
  • Phase 1 Pilot,Columbia, US – Completed
    • Other MOs welcome for pilot work through early December
  • Pilot Period / pilot activities complete by early December 2012
gln registry pilot

GLN Registry Pilot

Input from GS1 US and GS1 Colombia

gln registries interoperability pilot phase 1
GLN Registries Interoperability PilotPhase 1

Pilot Purpose:

  • Prove interoperability of GLN Registries model using a Global Index

Pilot Participants Profiles:

  • GS1 Colombia
    • 14,601 items in GLN Registry
    • Supporting the Retail, Manufacturer, Healthcare and other 23 sectors
  • GS1 US
    • 390,000items in GLN Registry
    • Supporting the Healthcare sector
    • On average 68 GLN additions and 62 GLN changes daily

Pilot Criteria & Execution:

    • Use of existing standards; no standards development
    • Tested GLN attribute registration, modification, search query and response
    • All attributes were required to be registered and returned in GLN query responses
gln registries phase 1 pilot
GLN Registries Phase 1 Pilot

Pilot Findings Phase 1:

  • GS1 US and GS1 Colombia executed test plan twice during pilot week
  • Success in proving pilot model design; can interoperate GLN Registries using Global Index
  • Response times for pilot test cases within expected range

Pilot Key Learnings:

  • Key Focus placed on searching against Global Index
  • Case Sensitivity will need to addressed with a broader group; should it be on or off?
    • International phone number format; Organization names, street, city, country etc.?
  • Data consistency is outside of the scope of this project; would be discussed as part of the production operations of this service

Seeking additional Member Organization participation during Pilot Period

gln registries next steps
GLN Registries Next Steps


  • Execute additional pilot activity through December 2012
  • Prepare Pilot Report in Q1 CY 2013

Production Technology

  • Within the GLN Registry Group
    • Determine which technical learnings will carry forward to production technical design
    • Formalize discussion of technical options for inclusion of MO issued GLNs within the GLN Registry Group

Production Business Issues

  • Address within GLN Registry Group and escalate business decisions to GS1 GO LT and governance
  • Form GLN Registry Data Quality committee to develop best practices, education, communications and audit approach
mo deployment kits1
MO Deployment Kits

Solution Providers

Order to Cash

Bar Codes in Retail

Building partnerships to enable GS1 Standards Implementations


Food Traceability

Transport Management

  • The MO Deployment Kits summarisethe experience and best practices from GS1 MOs worldwide, including
    • Market understanding
    • Surveys
    • Creating partnerships
    • Developing a marketing plan
    • Supporting users in the implementation phase
    • Measuring success
    • Marketing collateral (case studies reference documents)
    • Technical information
    • Training tools
gs1 key 5 top priorities1

GS1 Key 5 Top Priorities:

2. Become a Key Player in the Connected World (internet)

dq preamble
DQ Preamble
  • The attached presentation aims to address the MB and GA request to make DQ a top priority for GS1 in coming next years. Therefore, the decisions made at the GA 2012 have been strengthened
  • Due to the new services (e.g. WCO, etc.) that will be based on existing GS1 registries (GEPIR, GLN MO Registries, etc.), the scope of the DQ proposal has been enlarged to include them
dq objective and scope
DQ: Objective and Scope


  • Strive for achieving 100% data quality in all GS1 data


As this is a major undertaking, we will approach by phases.

  • Data
    • Internal: GEPIR and GLN
    • External: GDSN Data Pools and B2C Aggregators
  • Attributes
    • Product and Party information
  • Geographies
  • Primary focus on AC / G20 countries but open to other countries
  • Sectors
  • Consumer Goods and Healthcare
dq internal mos dq objective plan
DQ Internal (MOs): DQ Objective & Plan

Objective: Target 100% data quality in GEPIR and GLN Registries by end 2014


  • Develop Best Practices Protocol to clean and update GEPIR and GLN Registries (GO, March 2013)
  • Clean current data bases:
  • Develop Best practices to add/maintain data for GEPIR and GLN Registries (GO, June 2013)
  • Run annual DQ audits by external auditors


Use Global reserves to contribute to this project with a 5% discount on 2013 annual fee (to be paid to each participant MO after successful, external audited conclusion of the project within due date)

dq external users background
DQ External (Users): Background
  • Multiple Data Crunch reports have shown the low quality of B2B data. The B2C research also shows similar results
  • Most Large Enterprises (LE) are not ready to deliver directly quality data to their trading partners in the next 2-3 years. This represents major changes in their internal business processes and IT systems. They provide the data through complex, inaccurate and expensive alternative systems
  • Many LEs are sharing product data using the GDSN framework, that is growing year after year in products and companies
  • Most LE manufacturers have make clear that they want to provide their data at their own pace. Most LEs (manufacturers & retailers) have clearly stated that mandates to suppliers is not the right approach to get suppliers to join a DQ project
  • However, there is also an increasing number of non-GDSN data repositories that host product data used by LEs and SMEs, primarily, to:
    • Store basic product and label information for B2C purposes
    • Share Basic B2B information (weight and dimensions) for Shelf Planograms
dq external users objectives plan 1 of 2
DQ External (Users): Objectives & Plan (1 of 2)

Objective: Strive for 100% data quality for B2B and B2C applications, in Consumer Goods and HC by 2015 (?)


  • Execute DQ strategy agreed at GA 2012
    • Leverage the current DQF, collateral and tools to:
      • Launch an aggressive awareness, education and marketing campaign to educate MOs and key stakeholders by training 90% of TCGF Board Companies on DQF
      • Drive alignment of DQ, B2C, GDSN to harmonize messaging
      • Enhance and extend all DQ materials by refreshing DQ training, website and collateral and case studies
    • Propose DQ Measure for TCGF Global Scorecard
    • Renew of the current DQ Strategy and DQF to support B2B2C (GDSN 12 / 12 OGSM)
    • Ask TCGF Board and HC LT companies to provide achievable dates to deliver this DQ objective (2015 ?)
dq external users objectives plan 2 of 2
DQ External (Users): Objectives & Plan (2 of 2)

Plan (cont…)

  • AC/G20 MOs to strengthen the basic plan by:
    • GDSN users: Making sure they facilitate all users access to the GDSN framework (via own Data Pool or collaboration with an existing GDSN DP)
    • Non-GDSN users:
      • Sign a strategic collaboration agreement with Non-GDSN key data repositories to guarantee:
        • Use of GS1 attributes
        • Interoperability with other GS1 framework and, in the future, with the GS1 Global Data Backbone
      • Provide data repository services (Aggregator), leveraging existing Aggregators (for simplicity and cost reasons), for all users that do not want to use the GDSN framework
      • Provide data capture & measuring services, directly or indirectly, for B2C (TSD) and B2B (Shelf Planograms) basic data
dq next steps
DQ: Next Steps
  • AC Support to:
    • DQ Internal (Internal)
    • DQ External (Users)
  • Get support from Users (GDSN Board and B2C Project Board) (October 2012)
  • Get support from MB (November 2012)
b2c trusted source of data tsd

Trusted Source of Data (TSD)

  • TSD Standards Status
  • Global Index Implementation for TSD Framework
  • TSD Aggregator Certification
  • TSD Framework Naming
  • Issues, suggestions & Project Board support
  • Q&A
tsd standard prototype
TSD Standard Prototype


Trial TSD Standard Specification to improve the quality of the final standard.

Aggregator Participants:

1Sync, epcSolutions, GS1 Colombia, GS1 France, GS1 Italy, GS1 Russia,


Original completion date Sept 2012 (new date TBD by group)

tsd architecture framework
TSD Architecture & Framework


(TSD phase 1)

TSD interface standard

TSD interface standard

TSD interface standard

  • Create a global umbrella name for the Trusted Source of Data Framework
  • Name will describe the framework of data aggregators providing access to digital product data
  • Analogous to GS1 GDSN

GS1 GDSN Framework

GS1 TSD Framework

GS1 TSD Framework

issue 1 brands are not ready
Issue 1 - Brands are not ready!
  • It’s not “we don’t want to”, it’s more like “we can’t”
  • Brands do not have the attributes we require in a single internal database so don’t know how to provide it
  • The company representatives on our boards know this and are delaying because they don’t want to commit to something they know they can’t deliver
issue 2 tsd is not their top priority
Issue 2 – TSD is NOT their top priority
  • Despite all of the market research and analysis of brand data on the internet, the project is the top priority for brands
  • Our message to date has focussed on:
    • Protection of brand value by providing consumers with accurate data upon which they base buying decisions – product data accuracy
    • The risk of consumers not buying a product if they are using an application and the product is “not found” – product data completeness
tsd actions proposed to b2c pb
TSD Actions – Proposed to B2C PB
  • MO’s - Ask board members when they will be in a position to populate the TSD service on a sustainable basisand local MOs to benchmark what the companies are currently doing to support B2C requirements of IAPs

Supported by Project Board

  • MO’s – Ask retailer members who have an existing GDSN mandate with supplier in force, whether they would be willing to extend the mandate for their pre-packaged food and beverage suppliers asking them to fill in the 19 nutritional attributes currently supported by their Data Pool by June 2013

NOT Supported by Project Board

    • MOs - Ask for a mandate from retailers that suppliers send a physical sample of every new or modified product to the MO or a 3rd party for data collection before they will list it

NOT Supported by Project Board

tsd actions proposed to b2c pb1
TSD Actions – Proposed to B2C PB
  • GO & MOs - Utilise the “EU One-Pager” to show that the GS1 TSD is the easiest and most cost effective solution for brands to comply with the upcoming EU legislation and use this as a tool to get them to provide data

Supported by Project Board but NOT as a mandate for adoption

  • GO – organise and help finance a “business pilot” with those Aggregators who have a critical mass of data in advance of the EU Regulation coming into force

Supported by Project Board

next steps
Next Steps
  • Participating MOs to contact their board members and ask:
    • When they will be in a position to populate the TSD data in their country on a sustainable basis
    • What they are currently doing to support the B2C demands of IAPs (mobile apps and internet sites)
  • Participating MOs to circulate the EU Legal Impact Assessment and the one-pager to all relevant members to try to raise the awareness and priority of the project
  • GO to draft a project plan for the “business pilot” with Aggregators that feel they will have a critical mass of data available. Plan to be completed by end of 2012.



anti counterfeit the problem
Anti-Counterfeit : The Problem
  • Anti-counterfeiting impacts:
    • Economy
      • Anti-counterfeit trade estimated to reach USD $1.77 trillion by 2015
      • G20 member countries lose USD $77.5 billion in tax revenues and incur an additional USD $25 billion increased cost of crime
      • An estimated 2.5 million jobs have been lost, increasing the annual cost of welfare payments
    • Public Health
      • Fake tuberculosis and malaria drugs alone are estimated to kill 700,000 people a year
      • G20 member countries are reporting 3,000 deaths p.a. due to counterfeits
    • National Security
      • counterfeit electronic components in military and defence equipment pose a national security risk
anti counterfeit short term
Anti-Counterfeit : Short-term
  • Expand and support current work with WCO
  • Currently:
      • Brand-owners (over 400, mainly multi-nationals)
        • Provide details of the anti-counterfeit measures used on their products to an IPM database used by the IPM tool
      • WCO
        • Augment the product information with examples/pictures of detected counterfeit products in circulation
      • National customs authorities (currently 40)
        • Search manually in IPM by entering free text on brand and/or product
  • Objective:
    • Establish GS1 as a core infrastructure requirement – use the GTIN as the product key
    • Utilise GEPIR + future possibility of ONS, GDSN & TSD
anti counterfeit short term1
Anti-Counterfeit : Short-term
  • Produce a compendium of Solution Providers operating anti-counterfeit services by region and provide to MOs (together with GS1 benefit case) for local engagement and education.
  • Cell phone carriers & Solution providers produce numerous SMS services, particularly in Africa:
    • Airtel& U.S. tech company Sproxil partner to provide a Mobile Product Authentication™ (MPA™) service. mPedigree have a similar system
      • A scratch-off label is placed on products by the manufacturer or importer and the code registered in a database
      • When consumers purchase a product they scratch off the label to reveal the unique code
      • The code is then keyed in by the consumer, sent via SMS and the consumer receives a reply indicating whether the product is genuine
anti counterfeit medium term
Anti-Counterfeit : Medium-term
  • Develop and publish integrated solutions with key GS1 members e.g. EU pharma strategy with EFPIA (European Federation of Pharmaceutical Industry & Associations) model
anti counterfeit medium term1
Anti-Counterfeit : Medium-term
  • Investigate adapting and expanding GS1 HK solution for product authentication using only GS1 keys
    • Demonstrates integrated solutions with multiple solution providers
    • Showcases EPCIS role in Anti-Counterfeit
anti counterfeit long term
Anti-Counterfeit : Long-Term
  • Continue work with ISO anti-counterfeit group to ensure that their draft functional model for interoperable object identification and authentication services has GS1 standards/services aligned to the process steps
anti counterfeit issues
Anti-Counterfeit – Issues
  • Review of EPCIS standards to ensure that they fully supports the requirements of mass serialisation e.g. How should we handle Batch/Lot number versus SKU (work already initiated)
  • Proliferation of the use of holograms in various countries, particularly on pharmaceutical products
gs1 key 5 top priorities2

GS1 Key 5 Top Priorities:

3. Winning and Engaging New Strategic Sectors

t l objective
T&L - Objective
  • The Objective of GS1 regarding Transport and Logistics (T&L) is to improve efficiency and visibility of the T&L operations of supply chain stakeholders through the use of GS1 Global Standards
gs1 t l key goals
GS1 T&L – Key Goals
  • Adoption of Logistics Identifiers
  • Adoption of LIM EDI Messages
  • Adoption of Visibility Standards
  • Increase Membership through relevant External Relations activities
gs1 t l 11 12 update
GS1 T&L 11/12 Update
  • Strategy approved
  • Transport messages ratified
  • Transport Management Deployment Kit including Implementation guideline delivered
  • GS1 T&L MO Interest Group strengthened
  • GS1 Id Keys in T&L position paper ready for GSMP review
  • Customs Engagement Starter Kit delivered
  • GS1 T&L Online containing engagement support tools for MOs launched
  • Marketing tools delivered
example gs1 t l online
Example: GS1 T&L online
  • Marketing Tools
    • GS1 Marketing Framework
    • Value proposition
    • Case studies
    • Brochures
  • Training & Implementation Tools
    • Introduction to GS1 T&L
    • SSCC Video
    • Relevant Standards

Full content:

See more details in Appendix

  • Overview
    • Presentation
    • Steps for engagement
    • How to get Started
    • Talking Points
    • Customs Engagement Kit
    • Standards
    • GS1 eCom (XML & EANCOM) Transport & Logistics messages
    • Logistics Interoperability Modal (LIM)
    • Standard International Logistics Label (STILL)
gs1 eseal
GS1 eSeal


  • GS1 eSeal Implementation Guideline - MB decision to move forward by November 2012


  • Statement of Business Need developed
  • Call to Action launched


  • No User community support

Next Steps

  • Cancel GS1 eSeal project
collaboration with wco
GS1 has a long-time working relationship with the WCO since both organisations are committed to enabling a secure, efficient global supply chain

In 2007, a MoU between GS1 and WCO was signed in recognition of the wide range of business interest shared by our organisations.

Cooperation Agreement between GS1 & WCO signed 4th Sep 2012 addressing the integration of the GS1 System into Interface Public-Members (IPM) Anti-Counterfeiting tool

Collaboration with WCO
wco ipm opportunity
The GS1 System enhances Customs ability to accurately identify unsafe and/or counterfeit goods.

Interface Public-Members (IPM) is a secured permanent training and communication tool for the fight against counterfeiting and piracy

IPM is a cornerstone tool in the WCO’s anti-counterfeiting strategy

Integration of the GS1 System into the WCO’s IPM Anti-counterfeiting tool

Automated access to additional product categories through GS1 Keys

More information in separate deck on GS1 – WCO IPM Cooperation

WCO IPM Opportunity
fresh foods solutions
Fresh Foods Solutions
  • Objective
    • Fresh Foods Integrated Guide published by June 2013
    • Train 5 MOs on Fresh Foods Deployment Kit
  • Progress
    • Statement of Business Need and Work Request completed for Fruit & Vegetable Master Data Guideline and GTIN Rules enhancements
    • GS1 in Europe Training on Deployment Kit 24-25 Sep in Oslo
  • Issues
    • None
  • Next Steps
    • Fruit & Vegetable Master Data Guideline and GTIN Rules to Public Review by Dec 2012
    • Regional requirements and priorities for Meat, Poultry, and Seafood identified by Feb 2013 (industry input to FY 2013-14 Business Plan)
financial services update
Financial Services Update
  • As an output from the G20 Leaders Summit approval of the Financial Stability Board (FSB) Legal Entity Identifier (LEI) Expert report which highlights a federated model, the FSB has commissioned a Private Sector Preparatory Group (PSPG)
    • Provide active co-ordination and collaboration between the public and private sectors in implementing the global LEI.
    • GS1 contributions areas will include governance, operations, and funding.
    • GS1 holds 5 member seats in this group with an additional 5 seats being held by TCGF companies.
    • The PSPG held an initial meeting on 25 July.
financial services update 2
Financial Services Update (2)
  • PSPG Members – MOs and member companies
    • GS1 Global Office – Ken Traub
    • GS1 Germany –Christian Przybilla
    • GS1 India – Ravi Mathur
    • GS1 Mexico – Juan Manuel Calderón Alvarado
    • GS1 UK -  Laura Waters
    • Tim Smucker - J M  Smucker Company
    • Ben Johnson – J M Smucker Company
    • Chris Nolan - The Coca-Cola Company
    • Mike Yorwerth - Tesco
    • Mona Chugh - Nestle
financial services update 3
Financial Services Update (3)
  • Next steps
    • Next PSPG physical meeting is scheduled to be held on 15-16 October in Basel.
    • FSB is striving towards a recommendation in March 2013
      • ROC to be formed and the COU BOD named. COU BOD that will be making decisions about who does what.
    • GS1 MO’s providing insight and assistance efforts to educate local governments and industry stakeholders on how GS1 could play a role to help.
    • GS1 “What If” team continues work to determine how we would respond should the FSB ask GS1 to fulfill one or more roles in the proposed global LEI solution.  
    • Situation remains fluid; not clear how/if consensus will be reached
    • Recommendation that GS1 should continue to be involved on a measured basis.
gs1 key 5 top priorities3

GS1 Key 5 Top Priorities:

4. Step Change Brand Awareness

GA 2013


GS1 40th Anniversary

Celebrating40 years as

the global language of business

key considerations for the 2013 ga
KEY Considerations for the 2013 GA
  • How can the annual General Assembly become a catalyst for the GS1 organization to become better prepared for the future?
  • How can the agenda evolve to create a compelling program with innovative speakers in key areas critical to GS1’s future?
  • How does the GA help position GS1 as a global thought leader that attracts C suite executives for enrichment and dialog?
  • How does the GS1 40th Anniversary help frame GS1’s role as an organization that has been critical to and will be vital for, the future successes of businesses and industries in the next 40 years?
case for change
Case for change
  • GS1 is at a critical time in its history
  • There is tremendous change happening for its global membership
  • Economic, Competitive, Regulatory, Customer & Consumer
  • Technology, Data Integrity, Mobility
  • Disruptive Influences
The 40th Anniversary provides the perfect opportunity for gs1 to set the stage for what it can achieve in the next 40 years
case for change1
Case for change
  • How does GS1 succeed in the next 40 years?



Business has become global creating an

even greater need for GS1 Standards to be the common language

for business.

Business and industry

will continue to change through innovation making

it necessary for GS1 to evolve with its customers.





New markets offer opportunity and the need for GS1 Standards ensure that future marketplaces will continue to thrive wherever they exist.

In a fast moving world where change is constant, leadership will be critical to remain relevant.

GS1 Standards enable business and industry to seamlessly move and source products and services around the world. Global commerce will continue to rely on GS1 Standards, and GS1 Member Organizations need to work together as one to move business and industry forward.

case for change2
Case for change


  • Beginning in May 2013 through all of 2014, GS1 can leverage its rich history to build awareness and on its first credibility for its future.
  • The 40th Anniversary offers the opportunity to be the milestone that is leveraged to re-establish GS1’s relevance globally.
  • Maximizing the 40th Anniversary opportunity will require a unified effort for GS1 as a whole (Global Office + MO’s) to “speak with one voice”.


  • GS1 Member Organizations need to work together as one to move business and industry forward.  
structure change to ga agenda
Structure Change to GA Agenda

GOAL: To provide an engaging and thought-provoking program for GS1 MO’s and C suite guests and attendees.


  • Dynamic keynote speakers to focus on Innovation, Globalization, Leadership, Emerging Markets and Interdependency rounding out the importance of these company priorities.
  • Optional, off-site field trips to view/tour distribution centers, headquarters, and manufacturing plants of top nearby companies
enhanced agenda at a glance
Enhanced Agenda at a glance





Board Committee for Standards Meeting

Optional Group Field Trip: Macy’s Distribution Center

Opening Plenary

Guest Speaker: Sir Ken Robinson

(topic: innovation)

Guest Speaker: Noreena Hertz

GS1 Panel: US, EU, China

(topic: globalization/economy)

Optional Group Field Trip:

Bloomingdale’s Retail visit

before opening to showcase

RFID item level tagging


General Assembly:

Official Business

Optional Hollywood Tour

Guest Speaker: Marshall Goldsmith

(topic: leadership)

Guest Speaker: Gary Kovacs

Panel: GS1 US Emerging Markets Reps

(topic: Emerging Digital World)

Keynote Speaker: Muhtar Kent

President & CEO, Coca-Cola

MO Recognition &

Closing Plenary

Management Board Meeting

Optional Group Field Trip:

McKeeson hosted visit to a pharmaceutical or healthcare center



Welcome Reception Cocktail

Joint Boards Dinner

Presidents / CEOs Session

Gala Dinner

Optional Networking Dinner

high level pitch
  • In 1973 industry leaders selected a single standard for product identification, known today as the GS1 bar code
  • Today, the GS1 System of standards provides unique identification that can be used anywhere in the world. Key benefits for the business include better visibility, efficiency, and security
campaign objective

The 40th Anniversary provides the perfect opportunity for GS1 to set the stage for what it can achieve in the next 40 years

  • Use and leverage this historical milestone to develop and launch a 1-year global marketing campaign:
    • Step-change GS1 brand awareness
    • Underline the benefits of using our standards and solutions
  • Target:
    • C-levels and supply chain experts from companies in our core and new sectors
    • Media / Focused press (locally)
campaign strategy
  • Build and deploy a Global Marketing & PR plan to be leveraged in all MOs
    • Marketing Kit (anniversary logo and web animation, corporate presentation, promotional micro-website videos, users’ testimonials, merchandising, email signature, digital templates and artwork, etc)
    • PR kit (impactful messaging, PR dissemination guidelines and recommendations, high-level pitch, storylines, B-roll, talking points, FAQs, etc)
  • Create opportunities to get Board Members companies involved and support the campaign (high level users testimonials videos, ad…)
  • Global campaign virtual kick-off on Apr 3rd, 2013
  • Kick-off worldwide celebrations at the GA 2013 (20-23 May in LA)
40 th anniversary merchandise


Merchandise that celebrates the barcodeand 40th Anniversary


Expand brand awareness and create an emotional connection with the GS1 brand by applying the barcode, barcode designs, and anniversary logo to merchandise for expanded brand awareness.

Examples include apparel, iPod cover, backpacks, etc.

NOTE: Universal Site of ‘basic’ merchandising items (pens, mug, candles, t-shirts, etc) for all MO’s or individual MO’s can use the artwork to produce and sell their own items

artist competition auction


Art that is created using the barcode


Have artists from around the world consider the

impact of the barcode on their culture and enter

their interpretation in a competition.

Create a digital collection of all entries for MO websites

and customers, and to share with potential MOs.

This would not only celebrate the barcode

itself, but also connect GS1 with a greater cause that

matters to GS1 and its customers.

NOTE: This idea has options. It can be a traveling art show around the globe, or a localized contest. The winner from each MOs country could then compete globally. This will be a great tool to generate PR and media interest.

lifetime achievement award


An award that recognizes and commemorates individual(s) that have made very significant contributions to GS1. This could be a scalable concept that could be made on both the global and MO level.


We are celebrating the UPC barcode's great achievements because of those who had the vision and fortitude to pave the way and make it happen. On behalf of GS1, this award will be presented to those (external contributor) who've made a difference in the world of standards.

Recipients will be nominated based on deserved criteria. This award can be given out annually at the GA.

google doodle
  • Concept
  • Google’s name designed with icons/drawingsthat allude to the anniversary, celebration ofthe barcode, and GS1
  • Overview
  • Google has a global presence and known for creating a “doodle” or series of images thatcelebrates important events. Google has done a barcode for a previous anniversary; we couldhave them celebrate the 40thAnniversary in a new way that would enhance the GS1 brand and celebrate connectivity on a global platform.
    • We could possibly do series of doodles over several days that reference theartistcompetition and auction.
historical timeline


Timeline that shows when each MO firstscanneda barcode and what product it wasthat had the barcode


The barcode has a rich history; each countryadopted standards at different times and withdifferent products. A visual representation ofthe timeline of the 111 firstscans (productsand dates) in each country couldillustratethe global reach, and depth and breadthof the barcode’s role over the last 40 years.

barcode short video


Exciting video to have available on the website, media kit, YouTube, opening etcs,

What would the world and supermarkets be without barcodes?


The invention of the Universal Product Code (U.P.C.) barcode nearly 40 years ago fundamentally changed our world. Created to speed grocery store check out and improve inventory management, the U.P.C. laid the foundation for a technological revolution that started with a simple barcode.

This short video will highlight the ways in which barcoding has impacted business and our world (and vice versa)—and look to thefuture with great optimism.

customer supported ads


Due to the profound impact that the barcode has had, the opportunity exists to leverage the anniversary to build awareness. This could come in the form of having companies acknowledge the impact that GS1 has had over the years. Considerations could include strategically placed advertising that is sponsored by member companies as well as creating a compelling business story that can be released to key media outlets.

  • Full-page ad in a significant newspaper or magazine that is supported by key companies that are participating
mo marketing toolkit


Create a kit for international use that MOs can easily adapt for use in local markets


We will create a complete kit that MOs can take, alter as needed, and release through local outlets. MOs can use all of the following or only select pieces, as appropriate for their markets:

  • Anniversary logo
  • Full-page ad where MOs can insert their country-specific copy/graphic
  • Celebration ‘footage/testimonials’ edited story for media outlets. This could be the inspirational video
  • Digital assets: flash animation for each MO website, newsletter header, email signoff template
  • PPT about the anniversary and GS1 milestones (for Board to use, etc.) that MOs can translate
  • Promotional web site (explained in following slide)
promotional site


A microsite dedicated to the celebration of the barcode for each MO (as a part of the Marketing Toolkit)


Have one hub of information about the anniversary with interesting resources and history about the barcode and its impact throughout the world. Examples of content could be information about GS1, a history, global and local press, barcode counter, an inspirational video, and barcode merchandise. Create a button or banner for MOs to put on their websites that lead to the promotional sites.

Counter of Scans


A counter that records each scan acrossthe globe in real-time within each promo site

local specific marketing

Easily duplicated ideas for events & advertising

  • Car-wraps • Billboards• Floor graphics
other local examples

GS1 Trivia


A game where people are tested on their barcode and GS1 knowledge


Create a game that has players ask each other questions on the 40 year history, GS1,and use of the barcode and standards around the world.

International Collection


A basket of products that were first scanned


Create a basket of products that werefirst scannedat

checkout. Different baskets could be created throughout

the yearto commemorate categories of products

or industries. This is an idea that can be customized

per country for a localized marketing effort.

mo pr toolbox
  • PR Guidelines (how to respond to media inquiries, how to pitch stories to print, broadcast and online media, how to organize a media event)
  • 12 Press releases that will contain the global PR theme and key messages that local MOs can use in their markets
  • Image Library
  • Talking Points
  • Frequently Asked Questions (media perspective)
  • Celebration ‘B Roll’ edited story for broadcast media


The PR toolbox will consist of a kit for international use that MOs can easily adapt for use in local markets

Each GS1 office will have access to the toolbox to implement a local public relations campaign to raise GS1’s brand awareness.

The tool box will consist of:

campaign timeline 1



Sep 25-27, 2012

Nov 6-8, 2012

Jan, 2013

Feb 18-22, 2013

Aug 22, 2012

  • AC Meeting
  • ShareAnniversary plan
  • GetAC support
  • Create Project Plan Execution Team
  • MB Meeting
  • ShareAnniversary plan
  • GetMB companies support
  • Inform ALL MOs
  • Sharecampaigntimeline and Guidelines

Dedicated workshops at the Global Forum

  • Marketing Network Webinar
  • Share PR and Marketing plan
  • GetMOs input

  • PR Kit distribution to MOs:
  • Usage guidelines
  • Catchycampaigntheme and key messages
  • Press kit & Media Guide
  • Talking points
  • 12 press releases
  • FAQs
  • Marketing Kit distribution to MOs:
  • Anniversaryartworks
  • Logo (image + animation)
  • Material and collaterals (video, corporatepresentation, historicaltimeline, merchandising, etc)

campaign timeline 2



Jun 26, 2014

Apr 3, 2013

May 20-23, 2013

Feb, 2014

Ongoing MO events and PR activities

  • PR global and local campaignLaunch
  • Google Doodle Day 1 (barcodeartwork)
  • Local kick-off events and activities
  • Global + Local press release (1)
  • GS1 communityAnniversarycelebrations at the GA
  • Videotestimonials
  • Festive activities
  • Commemorative gift
  • Awards…

Sharecampaignresults and celebrateachievements at the Global Forum

  • End of the
  • 1-year campaign
  • Celebrating the first productscanned in a store (Ohio)

confirmed mos with local activities
Confirmed MOs with local activities
  • GS1 India
  • GS1 Italy
  • GS1 Ireland
  • GS1 Mexico
  • GS1 Sweden
  • GS1 UK
  • GS1 US
  • Other TBC
  • Other TBC
  • GS1 Austria
  • GS1 Australia
  • GS1 BelgiLux
  • GS1 Canada
  • GS1 China
  • GS1 Colombia
  • GS1 Costa Rica
  • GS1 Croatia
  • GS1 Denmark
  • GS1 Egypt
  • GS1 Finland
  • GS1 France
  • GS1 HK

Organisations in orange confirmedtheir participation in the Project Team

40 th anniversary
40th Anniversary
  • Preliminary US Campaign Plan
  • Commemorative Brand – Work in Progress
future of standards

Future of Standards

Joint GS1/TCGF/Capgemini Research

cap gemini gs1 tcgf strategic research
Cap Gemini-GS1-TCGF strategic research
  • Objective: Perform a GS1/TCGF/CG strategic research study aimed at identifying requirements for supply chain standards and services
  • Target: 50 C-level executives (CEOs or Chief Supply Chain Officers, CIOs, CMOs, etc.) , of TCGF Board companies designated by the CEOs
  • Process:

1. TCGF invited their Board members to participate

2. Interviews in June, July, August

3. Research Report in October

4. Presentation to TCGF board (Jose Lopez) in November

  • Costs: €75K paid by GS1
  • Report: Sponsored by GS1, TCGF and Cap Gemini (including logos)
initial findings
Initial Findings

Tomorrow’s standards will need to support:

  • Consumer demand for product information
    • Extension of supply chain data to B2C
  • Consumer safety (especially for food products)
    • Providing information on origin and ingredients
    • Ensuring contamination does not occur
    • Being able to recall products quickly and easily
  • Sustainability
    • Growing pressure from governments, NGOs and consumers
    • Consumers want to be able to compare and contrast the sustainability measures for products from different companies
  • Full visibility from production to shelf
    • Faster and more open access to point-of-sale (POS) data
    • Closing the visibility gap the last 50 yards – especially to minimize out of stock
  • Supply Chain Efficiency
    • Pockets of waste can still be eliminated across the value chain by working collaboratively e.g. less-than-truckload (LTL) shipments/empty trucks, excess inventory
leveraging the report
Leveraging the report
  • Leveraging the Report
    • The research report willbepresented to TCGF and GS1 Boardmembers in November 2012
    • Marketing materialwillbedeveloped for MOs
      • One-page flyer
      • Press release
      • PPT and talkingpoints
      • VideofromCapgemini
    • Articles in GO newsletters
    • Webinar for MOswithCapgemini
gs1 healthcare

GS1 Healthcare

White Paper

mckinsey white paper project timelines
Completed data request

Key findings from industry data gathering

White Paper directed to C-suite audience on benefits of global standards adoption in Healthcare


= Today

Launch data collection with industry participants

Collect templates and analyze results

Launch data analysis

Launch development of public health case

Launch business case quantification

Review work completed to-date

Conduct interviews of senior executives across industry

Develop data request templates

Assess potential for building business case with existing data

Conduct additional analytics if necessary

Develop case studies of successful global standards implementations

Verify collected data if possible

Complete development of public health case

Complete quantification of business case

Develop communication for senior executives

Develop high-level roadmap for industry adoption

Assess mechanisms for increasing adoption

Assessment of work completed to-date

Summary of interview findings

Data request templates

McKinsey White Paper Project Timelines
mckinsey white paper communication plan
McKinsey White Paper Communication Plan

Communication Channels

  • White Paper to be released to Tier 1 media by McKinsey
  • White paper published on McKinsey and GS1 websites
  • White Paper integrated in GS1 & McKinsey Newsletters
  • Global Webinar to be presented by McKinsey for MOs and users
  • MOs Roadshows with McKinsey speakers and healthcare stakeholders as available

Marketing Tools for MOs

  • White Paper Brochure (full document)
  • Collateral: White Paper leaflet (2 pager summary)
  • Talking points for MOs to be issued prior to GS1 healthcare conference
  • PPT for oral presentations
    • Short version for presentations
    • Long version for training
  • Video of stakeholders and McKinsey
global standards in healthcare white paper by mckinsey communication plan timeline
Global Standards in Healthcare White Paper by McKinsey – Communication Plan Timeline

23 October

  • FinalisationWhite Paper by McKinsey
  • MktgMO Expert group created
  • Marketing Toolkit aligned
  • Interview Katy George (McKinsey) – teaser prior to Conference
  • MOs to identify Tier 1 newspapers and select trade and local media for McKinsey outreach
  • Global Forum presentation by McKinsey to promote White Paper
  • GO to Train MOs on content of White Paper (long version PPT)
  • Stakeholder’s video
  • Local Roadshows by McKinsey for MOs.
  • 24 Oct:
    • White Paper Brochure available for MOs
    • 2 Pager Flyer of WP
    • PPT short version available
  • Publication White Paper and online promotion of WP on GS1 and McKinsey websites & newsletters
31 local healthcare user groups driving adoption of gs1 standards worldwide
31 Local Healthcare user groups driving adoption of GS1 standards worldwide

Missing AC MOs

  • China
  • Croatia
  • Hong Kong
  • India
  • Mexico
  • Poland
  • Morocco
  • Netherlands
  • New Zealand
  • Portugal
  • Russia
  • Serbia & Montenegro
  • Singapore
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • UK
  • US
  • Australia
  • Austria
  • Belgium and Luxemburg
  • Brasil
  • Canada
  • Colombia
  • Denmark
  • France
  • Germany
  • Italy
  • Japan
  • Jordan
  • Macedonia
  • Malaysia
gs1 key 5 top priorities4

GS1 Key 5 Top Priorities:

5. Continue Developing a World Class, Interdependent Organization

governance actions to date summary
Governance: Actions to date: Summary
  • Actions:
    • All MOs with issues contacted (except those that are part of the government)
    • Focused on 7 priority MOs + Singapore
    • Several MOs promised changes in Governance and Branding
    • Excellent response to request to send Auditor’s letter (AL)
  • Status:
    • Governance: 14 MOs with outstanding issues
    • Branding: 9 MOs not yet fully compliant
    • Auditor’s letter: 13 MOs still need to send their letter
governance update
Governance Update
  • Overall, progress has been positive - see before.
  • Several issues have however appeared when asking for changes in Governance in organisations which are not independent (e.g. part of Chamber):
    • Separate legal entity created but owned by the mother organisation
    • User Board created but without decision power
    • User Board created with non GS1 users - members of the mother organisation
    • Audit reports are sent but with doubts on their content (no separate accounting)
  • Conclusion: GS1 current rules and regulations do not enable the ICC to enforce governance changes in these MO’s if the mother organisation is not cooperating in good faith
next steps1
    • Clarify, in GS1 Statutes and Internal Regulations, the definitions and wording which leaves room for interpretation (requires GA approval)
  • E.g: “Not-for-profit” = Income of MO only used to further the aims & objectives of the MO and no distribution of MO revenue/profit to members, Board members, owners and management
  • E.g: “User Governed” = MO has a Management Board composed in majority of GS1 user companies (member companies) and Management Board is accountable to the users/members
    • Authorize the GS1 CEO, upon request from the ICC, to request additional information from MO’s to investigate their compliance (requires MB approval)
      • E.g: request additional details on the Revenues and Costs
    • Propose a list of possible sanctions for the non compliant MO’s with expulsion as last resort (escalation mechanism)
financial strength proposal
Financial Strength: Proposal
  • ECR:
    • All ECR fees/revenues are excluded
    • ECR Membership Fees are included except if these are separate fee (i.e. distinct from GS1 membership)
  • Government revenues:
    • Project financing, grants, subsidies etc should be included except when this is specifically prohibited by law or by contract
    • Revenues of or equivalent to membership fees / subscriptions, including contributions to membership fees should be included
  • Generally, in case of doubt about whether to include or not the revenue in its financial strength, the MO should consult with the ICC
financial strength proposed new definition
Financial Strength – Proposed New Definition


MO “Financial Strength” or “Gross Revenue” is defined as:

All funds collected annually by the MO, including those from parent, sister or subsidiary organizations, which derive from or are received in relation to the GS1 System including the EPC System.


MO “Financial Strength” is defined as:

All revenues which derive from or are received in relation to the GS1 System (i.e. GS1 standards, services and solutions) and which are earned annually by :

  • the MO itself;
  • any legal entity (hereafter the "Parent"), which holds a shareholding interest or any other form of financial stake in the MO, including under the form of a membership, a partnership or suchlike.
  • any legal entity in which the MO (hereafter the “Daughter”) or the Parent holds a shareholding interest or any other form of financial stake, including under the form of a membership, a partnership or suchlike. The funds of the Daughter to be included in the MO Financial Strength declaration should be in proportion to the percentage of the shareholding interest or financial stake held by the MO.
  • any entity, with or without legal personality, under the auspices of which the MO is operating.
gepir strategy execution
GEPIR Strategy Execution

* Reference: GEPIR Network Update Document

  • Objectives
    • GEPIR Strategy execution
    • All MOs participating in GEPIR network as part of MO Core Services
  • Progress
    • 108 of 111 MOs in GEPIR (Only 1 MOs with no commitment at this point)
    • Updates to GEPIR MO Support Website and content for GEPIR – Complete
    • GEPIR V4.0 Requirements Process / Specification Design – In Progress
    • Data Quality Initiative (Service Levels, Conformance, Attributes) – In Progress
    • Quarterly Updates of GEPIR data for Hosted MOs – Launched with ICC
  • Issues
    • None at this time
  • Next Steps
    • Finalise GEPIR V4.0 Requirements / Specification Design
    • Execute Quality Assessment & Completeness of GS1 MO data for use in GEPIR
gepir statistics as of september 2012
GEPIR Statistics as of September 2012
  • Goal : All MOs using supported versions (2.0, 3.0, 3.1, 3.2)
  • STATUS: 3 Remaining non-conformant MOs
  • (108 / 111 MOs in GEPIR)
  • 108 MOs have data available through GEPIR

63 MOs hosted at Global Office

+45 MOs locally hosted

+ 3 MOs not yet operating in GEPIR (Only 1 with no contact)

=111 Member Organizations

7 MOs on Version 2.0

7 MOs on Version 3.0

94 MOs on Version 3.1 / 3.2 [63 hosted, 31 local MO]

11 MOs-V3.1 July 2009 94 MOs - V3.1/V3.2 September 2012