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Leadership in Communications

Leadership in Communications. Class #2 September 5, 2013 Harrison & Muhlberg. LC, As Defined by Class Leadership in Communication, Fall 2013. L eadership Communication is:

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Leadership in Communications

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  1. Leadership in Communications Class #2 September 5, 2013 Harrison & Muhlberg

  2. LC, As Defined by ClassLeadership in Communication, Fall 2013 Leadership Communication is: The ability to consistently leverage an understanding of the context to craft content and adjust tone; to engage stakeholders in committing to a shared vision for the BAO. --Leadership in Communication, Class of Fall 2013

  3. Assignment #1: Companies/CEOs • Hilton Worldwide • Goldman Sachs • Cargill • Walmart • JP Morgan • Microsoft • American Express • Pepsico • Ford • Starbucks • Allison Lu • Katherine Ollenburger • Alexandra Medrano • AleenaHasnain • Janie Hoffman • GboyindeOnijala • Josie Rossi • Andrea Garner • Lisa Edmunds • CiCiChristelGhattas

  4. Assignment #1: Companies/CEOs • Apple • Yahoo • Facebook • Cisco • Boeing • FedEx • Netflix • Carmeyia Gillis • Swati Mishra • Claudia Navas • Alex Chagouris • Adam Kostecki • Mark Winchester • Yuanming (Brittany) Wang

  5. Think Leadership skills Communication skills

  6. Roger Bolton • President, Arthur W. Page Society • The select membership organization for Fortune 500 CCOs, CEOs of the largest corporate communications agencies and thought-leading university professors in PR and communications • SVP-Communications, Aetna • $35B Provider of Healthcare Benefits • Director-Corporate Media Relations, IBM • Assistant Secretary, Treasury (Bush 41) • Assistant U.S. Trade Representative (Reagan) • Special Assistant to Reagan for relations with business and labor

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